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  • Ecommerce platform

    Class-leading ecommerce platform powering retail and B2B success.

tradeit™ is an enterprise-class ecommerce platform that powers multichannel retailing, global ecommerce and sophisticated omnichannel strategies, handling any mixture of brand, B2B, retail, international or multi-site requirements. It's a highly robust, yet flexible and scalable retail & B2B ecommerce platform combining leading edge ecommerce, advanced content management, innovative marketing functionality and smooth order processing.

An ecommerce platform full of features

Ecommerce Accelerators

Deploy fully functional Retail or B2B ecommerce solutions quick and easily.

Drawing on experience gained creating hundreds of ecommerce websites over the last 15+ years, we have specified, designed and developed best practice retail & B2B, responsive ecommerce websites - our pre-configured ecommerce storefronts. Including tailored, enhanced ecommerce features, they allow us to deploy complete enterprise-level ecommerce solutions at a lower cost allow our customers to launch proven Retail and B2B ecommerce websites straight out of the box.

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Ecommerce Accelerators

Content Management

Content Management

Create and update product & web content.

The easy to manage CMS is ideal for creating seamless online user journeys and consistent experiences across any device and touchpoint. With a rich PIM for control of product data, simple in-site editing of content, and numerous tools for social engagement, it offers the complete solution for combining commerce, content and community from a single platform.

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Marketing & Merchandising

Create compelling ecommerce experiences that drive sales.

The tradeit ecommerce platform features a comprehensive toolset that enables you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website across all channels.

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Marketing & Merchandising

Commerce & Orders

Commerce & Orders

Complete control of your online orders, fulfilment and customer service.

tradeit's commerce and order management functionality helps you ensure the smoothest operations, increase sales, encourage repeat purchases and deliver great customer service through the innovative suite of tools.

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Integration Hub

Deliver fully integrated retail and B2B ecommerce solutions.

Tie together your ecommerce store and business systems to give you a seamless flow of data between your website and accounting, ERP, CRM, WMS, OMS, stock management, fulfilment, PSPs, marketplace channels and many more.

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Integration Hub

Platform Architecture

Platform Architecture

The nuts and bolts of the tradeit ecommerce platform.

tradeit has been strategically developed to be a holistically entwined ecommerce and CMS platform providing implementation flexibility and competitive advantage to its users. tradeit is a .NET ecommerce platform and has been built using trusted Microsoft technologies including a SQL Server Database.

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See the key features of tradeit

tradeit Retail & B2B ecommerce features

Ecommerce Content Management System

Product Information Management (PIM)

  • Manage all product catalogue and data (pricing, images, stock, descriptions, translations, downloads, reviews, ratings etc..)
  • Unlimited products, SKUs, facets, categories and attributes (includes aliases, company-specific SKUs, custom attributes etc...)
  • Product variations management - colours, sizes, flavours etc...
  • Support other product types: subscriptions, digital products (mp3/ebook), event booking, warranties & samples
  • Share product data between multiple channels with different pricing, currencies, & languages
  • Setup and manage relationships between products and categories
  • Customisable & configurable cross & up-sells
  • Manage search and sort options
  • Support multi-lingual, multi-currency, multi-warehouse and multi-taxation models

Web Content Management (WCM)

  • Customisable, responsive design
  • On-page editing using pre-defined components
  • Roles/rules-based administration system
  • Built-in image editing tool & automatic resizer
  • Integrated management of all media files
  • Supports content types including text, images (banners, galleries, carousels, sliders, zooms, 360 spins), Flash, videos, navigation, forms, surveys and downloads
  • Create events and collect attendee information during the checkout process
  • Internationalised for multiple languages including Cyrillic and symbol-based text
  • Google reCAPTHCA on forms
  • Content lifecycle management including rollback

Social & Community Tools

  • Integrated blogs and forums with tagging
  • Send-to-a-friend (can include reward for both referee and referrer in conjunction with the promotions engine)
  • Built-in on-site social network: allows users to create profiles (bio, images, social media, avatar), upload content: images, videos, photos etc... follow/unfollow others, like uploaded content, add comments and share
  • Site-wide/individual activity feeds bring everything together and alert other users of activity such as new upload, content, visits, purchases
  • Three way Q&A including moderation
  • Built-in ratings & reviews engine (ratings can be used as sort option)
  • Control over, twitter cards and rich snippets

Ecommerce Marketing & Merchandising

Promotions Engine

  • Configurable rules-based system
  • Multiple offer types including discounts, bundles, coupons, and more
  • Target or restrict specific users/user groups/products/brands/channels from offers/promotions
  • Layer multiple offers and define the order applied
  • Schedule time span of offers
  • Copy existing offers to set up similar new ones through tweaking NEW
  • Limit offer usage across the site, or per user
  • Full offer reporting for each campaign
  • Offer multiple free gifts with variations NEW
  • Create unique coupon codes for use in email campaigns (export for use with other ESP if required)
  • Discounts split across line items to avoid outputting negative values (some ERPs don't support negative values)
  • Users can disable offers if they don't want to take advantage of them NEW

Advertising System

  • Pop-up or on-page adverts
  • Adverts based on user profile: demographics, location, previous footprint
  • Support multiple content types including products, images, videos, Flash, HTML
  • Display randomly within a zone if there are multiple adverts  NEW
  • Display across sessions and defined time period
  • Show different content at different breakpoints if required
  • Display across different pages on your site
  • Show multiple adverts in a single zone using carousels - order of adverts is definable NEW
  • Personalise content based on user actions: where they came from (PPC, Affiliates, email campaign etc..), what they searched for, what they looked at, what they added to basket, what offers they have fulfilled
  • Display adverts when offers 'almost' apply  NEW


  • Use for both cross-sells and up-sells
  • Control product relationships & ordering
  • Use pre-defined metrics to populate based on real time data
  • Configurable naming conventions (e.g. 'Other people bought...')
  • Personalise based on user profile and/or actions
  • Choose from automated or manual population, or mixture of both


  • Unlimited categories and sub-categories
  • Multi-tick facetted navigation
  • Predictive search with type-ahead functionality
  • Search across both products and content
  • Choice of pagination, infinite scrolling or lazy loading (set % of page scrolled through before loading more)
  • Maintainable dictionary for misspellings, synonyms, alternative and related items
  • Drag-and-drop tool for manual merchandising control of category pages
  • Pre-defined and customisable sort options

Email Marketing

  • Supports all transactional, bulk and triggered emails
  • Deliver targeted content based on definable user actions or inaction
  • Report on all campaigns

SEO & Link Management

  • Automatic Google sitemap generation
  • Control formatting of URLs
  • Management of all redirects
  • Full control of all on-page elements such as page titles, meta tags, h1-h6 etc...
  • Proper output of image tags
  • Facet-friendly URLs with legible syntax
  • Support for canonical tagging
  • Configurable marketing/vanity URLs
  • Redirects work across secure and not secure protocols
  • Automatically updated link fields to avoid any dead links when URLs change NEW


  • Personalised e-gift cards with online or in-store redemption
  • Pay via multiple gift cards or as part payment
  • Fixed or customisable gift card values
  • Multiple gift wrap, boxes or hamper options on an item, group or basket level
  • Personalised messaging on an item, group or basket level
  • Anonymous sending (ideal for Valentine's Day)
  • Scheduled arrival dates
  • Multiple gift list support
  • Report against user gift lists for marketing purposes
  • Personal address book with reminder service
  • Include 'Do not open until...' messaging with user-specified date


  • Integrated points-based loyalty scheme
  • Configurable collection and redemption values
  • Full or part payment using points
  • Loyalty point balance in My Account
  • Manually credit or debit points using Call centre
  • Points earned against each order (inc/exc VAT & devlivery)
  • Define whether points are earned against orders paid for with points
  • Use to apply store credits to a user's account
  • Use in promotions (i.e. double points today)
  • Configurable expiry dates on points stored against user accounts NEW
  • Set Spend & Save targets for customers and display their balance, target, & previous performance in their my account NEW

Ecommerce Order Management & Fulfilment


  • Member and guest checkout options
  • Multiple saved baskets
  • Mini-basket
  • Single or multi-page checkout
  • Optional enclosed checkout
  • Saved card payment through tokenisation
  • Encrypted using SSL
  • Supports multiple payment methods: on account, invoice, debit/credit card, pre-paid credits, subscription, direct debit, buy now pay later
  • Integrated with Loqate address finder
  • Integrated with major PSPs including Secure Trading, CyberSource, PayPal, & Worldpay
  • Selectable basket aggregation meaning same SKUs can multiply when added to basket or remain as separate items in exceptional circumstances

Order Management & Fulfilment

  • Supports multiple warehouses for different domains/channels
  • Define tax and delivery options for each warehouse
  • Configurable cut-off times for order picking at each warehouse on each delivery option
  • Setup and configure different tax areas and rates for each channel
  • Calculate delivery based on basket items, basket price, or basket weight
  • Configurable product delivery surcharges for individual items or delivery types
  • Pricing rules for each delivery option
  • Configure multiple delivery types for each channel/domain
  • Definable order rules for additional fraud protection
  • Automatic or manual order status updates
  • Append notes to order status updates
  • Print orders, invoices and packing slips (including bin numbers for exact location of items)
  • Configurable/customisable order workflows
  • Search and filtering options for finding orders

My Account

  • Change/forgotten passwords
  • Update/set preferences
  • Submit service requests/enquiries
  • View, administer and remove saved baskets
  • View all current, previous and back orders plus order details
  • Manage calendar and reminders
  • Setup and manage multiple wish/gift lists and distribute them
  • Double opt-in registration and subscription functions, and the ability for users to close their own account will full event logging, in line with the GDPR NEW
  • View offline orders (subject to integration)

Business-to-Business My Account

  • View credit limits & outstanding balances
  • Export previous orders and print
  • View and pay invoices online (add to basket and pay on credit or debit card)
  • Quotation management

For a wider list of B2B-specific features, see below

Call Centre/MOTO/Endless Aisle

  • Process online, telephone, mail and in-store orders
  • Handle customer queries and disputes
  • Place orders on customers' behalf
  • Process returns, refunds and replacements
  • View all customer orders and check their status
  • Update user details on their behalf
  • All sensitive information (password, payment details) is encrypted and protected from administrators
  • Use on tablet devices in stores for endless aisle
  • Assign account managers to customers and enable only them to administer those specific accounts
  • Apply or remove promotions from particular users, including adding free gifts NEW
  • Use with services like PCI-PAL Agent Assist or via in-store PDQs for secure payments over the phone or on the shop floor
  • Administrator override for restricted products, meaning staff can add them to a basket and order on a user's behalf NEW

Split Orders

  • Split a single order to multiple delivery addresses (includes in-store collection)
  • Split basket by items or group of items
  • Offer different fulfilment and gifting options on each item or group of items
  • Schedule delivery of items or groups of items at different times
  • Include gift wrapping, messaging on items or groups of items
  • Optional auto-splitting on product availability (i.e. send in stock items now and others when available)

Integration Hub

  • Accepts XML, Tab and Web Services
  • Supports all commercial and in-house packages
  • Control affiliate and comparison feeds
  • Communicate with any software package based on your own defined business rules and schedule
  • Integrate with online chat providers
  • Pre-integrated with Loqate
  • Manage marketplace feeds 
  • Authenticate passwords imported from external systems
  • Multiple levels of Amazon integration NEW
  • Import/export of data via CSV
  • Robust, secure integrations with PSPs
  • Pre-built integrations with Google Analytics
  • Integrate with fraud screening and payment security solutions

Business to Business Ecommerce

  • Master and sub-accounts with permissions
  • Configurable, personalised pricing on a user/department/company level
  • Built-in quotation system
  • Offer both gross and net pricing
  • Manage pricing by price list or currency
  • Manage cost centres, set and manage credit limits for accounts
  • Full control of back orders
  • Customer and order reporting
  • Minimum order quantities (MOQs)
  • Vendor managed inventory with auto ordering NEW
  • Set approved payment methods (e.g. on account, invoice, credit/debit card)
  • Configurable payment options against each user (credit limit, pricing, MOQs)
  • Quantity steps on products (5, 10, 15 etc...)
  • Supports batch numbers and expiry dates
  • Price list manager (set the % value of child price lists against parent price lists for products, product groups and customers) NEW
  • Integration with VAT checker to validate business authenticity NEW
  • Toggle between retail and trade pricing
  • Different shipping/fulfilment options based on user/company
  • Volume-based quantity breaks
  • Click & Collect/Reserve for collection points/trade counters
  • Trading prices, previous price and RRP
  • Account management via Call Centre
  • Quick order tools: repeat orders, quick order pads, quote-to-order, regularly ordered items including bulk upload of via CSV/Excel NEW

Ecommerce Platform Resources

    See a comprehensive list of the retail & B2B feature set of tradeit.

    Learn more about our pre-configured ecommerce storefronts designed to launch retail or B2B ecommerce sites quickly and easily

    Covering PIM, in-site editing and social tools, tradeit's CMS is designed to enable non-technical users to administer every element of their website, delivering class-leading experiences for their customers.

    Learn more about tradeit's complete built-in suite of marketing tools including: promotions engine, advertising system, on-site search, facets, sorting and navigation, recommendations engine, email marketing, SEO tools and loyalty scheme.
    Understand more about how tradeit's advertising system helps merchants deliver the right content, to the right people, in the right place, at the right time.
    Learn more about tradeit's suite of gifting and fulfilment functionality.

    Covering the checkout, my account, call centre and order management systems learn more about how tradeit can help with the day to day running of your ecommerce operation.
    Examine order processing, returns and replacements workflows in more depth.

    Handle online, telephone, mail & in-store orders, manage returns, refunds, exchanges & customer service issues, while empowering customers to manage their own accounts.
    Understand more about the capabilities of tradeit's integration hub and how it helps merchants knit together their ecommerce eco-system.

Ecommerce Platform News & Insights

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