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tradeit next generation ecommerce platform
  • Ecommerce Platform
tradeit™ is an enterprise-class ecommerce platform that powers multichannel retailing, global ecommerce and sophisticated omnichannel strategies, handling any mixture of brand, B2B, retail, international or multi-site requirements. It's a highly robust, yet flexible and scalable retail & B2B ecommerce platform combining leading edge ecommerce, advanced content management, innovative marketing functionality and smooth order processing.

The tradeit ecommerce platform

Highly flexible, scalable and proven Retail & B2B ecommerce platform with a customisable framework which enables us to tailor ecommerce solutions to meet individual and highly complex requirements

Constantly evolving with frequent new releases and rich features future proofing your investment. As we own and develop the platform in house, it can be moulded to your exact requirements and designs

Red's superior hosted ecommerce platform model avoids the limitations of SaaS and similar models, resulting in a superior ROI and a lower total cost of ownership

Complete in-house control for non-technical users via the built-in content management and administration system

Strong multichannel capabilities giving you one master platform connecting multiple channels

An international ecommerce platform which powers fully localised ecommerce sites

Fully integrated with all supporting systems spanning 3rd party or bespoke in-house solutions

Built-in marketing & merchandising management tools to attract, engage, convert and re-engage users

Scales in line with your business meaning you never outgrow it, avoiding expensive and resource-hungry re-platforming projects

Leading ecommerce platform powering world class, engaging & award winning ecommerce websites

Class-leading ecommerce functionality

tradeit features enterprise-level ecommerce functionality helping retailers, manufacturers, distributors and wholesalers deliver class-leading ecommerce solutions. Developed over the last 15+ years to suit the separate requirements of both B2B and Retail ecommerce, tradeit contains all the tools you need to empower your ecommerce team.


  • ECOMMERCE ACCELERATORS

    Fast track your project with our pre-built ecommerce storefronts, developed to deliver enterprise-level ecommerce solutions at a lower cost. Pre-integrated with a large subset of tradeit they enable you to launch proven retail and B2B ecommerce websites straight out of the box, packed full of the most common, useful and relevant features designed to make your ecommerce site stand out from the crowd.

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  • CONTENT MANAGEMENT

    Enabling non-technical users to have complete control of all product and non-product content, tradeit's CMS includes the flexibility to manage your product catalogue through the built-in PIM, whilst enabling you to create stunning, content pages through in-site editing.

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  • MARKETING & MERCHANDISING

    tradeit features a comprehensive toolset that enables you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website, across all channels.

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  • COMMERCE & ORDERS

    Deliver flexible and smooth order processing, on-time fulfilment and perfect customer service through this innovative set of tools. Pre-integrated with a large subset of tradeit they enable you to launch proven retail and B2B ecommerce websites straight out of the box, packed full of the most common, useful and relevant features to make your ecommerce site stand out from the crowd.

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  • PLATFORM ARCHITECTURE

    tradeit is a .NET ecommerce platform and has been built using trusted Microsoft technologies including a Microsoft SQL Server database. Due to tradeit's intelligent design the platform is readily integrated with any systems which exist within your business as well as third party systems/services that extend the platform's capabilities.

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  • INTEGRATION HUB

    Specifically engineered to deliver extremely robust integrations with supporting business systems and 3rd party applications, tradeit's integration hub helps provide online retailers with resilient, fully integrated ecommerce solutions without compromising agility, meaning admin is minimised and business workflows improved.

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The best ecommerce platform for growth

Infinitely scalable, flexible and robust, the tradeit ecommerce platform enables businesses to extend their reach into new markets, channels and business models.

Leveraging the tradeit ecommerce platform’s innovative and agile technology framework, we can efficiently and effectively customise ecommerce solutions to meet individual and highly complex business requirements, delivering rich engaging ecommerce experiences that captivate and delight consumers. So whether you expand internationally, sell directly to the trade, launch new brands, grow your omnichannel footprint, or develop an online community, tradeit offers the functionality you need and can scale as your business does.

Our customers include forward-thinking multichannel retailers, wholesalers, distributors and manufacturers. Using the tradeit ecommerce platform they process hundreds of thousands of transactions and reach millions of customers throughout the world, shaping the evolution of the platform based on real world usage.

We provide innovative technology that places the customer at the heart of our development road map to ensure the platform's rich feature set delivers a superior experience for them. We frequently release new versions ensuring that our customers stay at the very forefront of ecommerce technology and their ecommerce operations never outgrow the platform.

Looking to grow your ecommerce? Arrange a demo today.
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A reliable & secure ecommerce platform

Platform security, compliance and peace of mind is provided by tradeit's premium, managed hosting services.

Choice of shared, dedicated or private, managed cloud hosting, fully supported by our specialist team of experts.

End-to-end solutions supported by the people who build, maintain, integrate, host and support your site.

Solutions fully managed and supported 24/7/365 to keep your sites running all the time.

Secure and PCI-DSS compliant with split system configuration for effective disaster recovery.

Learn more about our ecommerce platform, tradeit

tradeit ecommerce platform news

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Find an ecommerce platform for growth

Our Business Development Director, James Candy, discusses with The Retail Bulletin what to look for when choosing an ecommerce platform for expanding your online business... read more

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tradeit ecommerce platform version 6.0.3

Details on the latest release, version 6.0.3, of the tradeit ecommerce platform... read more

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Red & tradeit scoop Softech International awards

Red & tradeit have collected awards for best ecommerce solutions integrator and best multichannel ecommece platform at the Softech awards... read more

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tradeit ecommerce platform version 6.0.2

Details on the latest release, version 6.0.2, of the tradeit ecommerce platform... read more