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tradeit ecommerce platform
  • Ecommerce Platform

tradeit™ is an enterprise-class ecommerce platform that powers multichannel retailing, global ecommerce and sophisticated omnichannel strategies, handling any mixture of brand, B2B, retail, international or multi-site requirements. It's a highly robust, yet flexible and scalable retail & B2B ecommerce platform combining leading edge ecommerce, advanced content management, innovative marketing functionality and smooth order processing.

The tradeit ecommerce platform

Highly flexible, scalable and proven Retail & B2B ecommerce platform with a customisable framework which enables us to tailor ecommerce solutions to meet individual and highly complex requirements

Constantly evolving with frequent new releases and rich features future proofing your investment. As we own and develop the platform in house, it can be moulded to your exact requirements and designs

Red's superior hosted ecommerce platform model avoids the limitations of SaaS and similar models, resulting in a superior ROI and a lower total cost of ownership

Complete in-house control for non-technical users via the built-in content management and administration system

Strong multichannel capabilities giving you one master platform connecting multiple channels

An international ecommerce platform which powers fully localised ecommerce sites

Fully integrated with all supporting systems spanning 3rd party or bespoke in-house solutions

Built-in marketing & merchandising management tools to attract, engage, convert and re-engage users

Scales in line with your business meaning you never outgrow it, avoiding expensive and resource-hungry re-platforming projects

Leading ecommerce platform powering world class, engaging & award winning ecommerce websites

Class-leading ecommerce functionality

tradeit features enterprise-level ecommerce functionality helping retailers, manufacturers, distributors and wholesalers deliver class-leading ecommerce solutions. Developed over the last 15+ years to suit the separate requirements of both B2B and Retail ecommerce, tradeit contains all the tools you need to empower your ecommerce team.


    Fast track your project with our pre-built ecommerce storefronts, developed to deliver enterprise-level ecommerce solutions at a lower cost. Pre-integrated with a large subset of tradeit they enable you to launch proven retail and B2B ecommerce websites straight out of the box, packed full of the most common, useful and relevant features designed to make your ecommerce site stand out from the crowd.

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    Enabling non-technical users to have complete control of all product and non-product content, tradeit's CMS includes the flexibility to manage your product catalogue through the built-in PIM, whilst enabling you to create stunning, content pages through in-site editing.

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    tradeit features a comprehensive toolset that enables you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website, across all channels.

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    Deliver flexible and smooth order processing, on-time fulfilment and perfect customer service through this innovative set of tools. Pre-integrated with a large subset of tradeit they enable you to launch proven retail and B2B ecommerce websites straight out of the box, packed full of the most common, useful and relevant features to make your ecommerce site stand out from the crowd.

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    tradeit is a .NET ecommerce platform and has been built using trusted Microsoft technologies including a Microsoft SQL Server database. Due to tradeit's intelligent design the platform is readily integrated with any systems which exist within your business as well as third party systems/services that extend the platform's capabilities.

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    Specifically engineered to deliver extremely robust integrations with supporting business systems and 3rd party applications, tradeit's integration hub helps provide online retailers with resilient, fully integrated ecommerce solutions without compromising agility, meaning admin is minimised and business workflows improved.

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See the key features of tradeit

tradeit Retail & B2B ecommerce features

Ecommerce Content Management System

Product Information Management (PIM)

  • Manage all product catalogue and data (pricing, images, stock, descriptions, translations, downloads, reviews, ratings etc..)
  • Unlimited products, SKUs, facets, categories and attributes (includes aliases, company-specific SKUs, custom attributes etc...)
  • Product variations management - colours, sizes, flavours etc...
  • Support other product types: subscriptions, digital products (mp3/ebook), event booking, warranties & samples
  • Share product data between multiple channels with different pricing, currencies, & languages
  • Setup and manage relationships between products and categories
  • Customisable & configurable cross & up-sells
  • Manage search and sort options
  • Support multi-lingual, multi-currency, multi-warehouse and multi-taxation models

Web Content Management (WCM)

  • Customisable, responsive design
  • On-page editing using pre-defined components
  • Roles/rules-based administration system
  • Built-in image editing tool & automatic resizer
  • Integrated management of all media files
  • Supports content types including text, images (banners, galleries, carousels, sliders, zooms, 360 spins), Flash, videos, navigation, forms, surveys and downloads
  • Create events and collect attendee information during the checkout process
  • Internationalised for multiple languages including Cyrillic and symbol-based text
  • Google reCAPTHCA on forms
  • Content lifecycle management including rollback

Social & Community Tools

  • Integrated blogs and forums with tagging
  • Send-to-a-friend (can include reward for both referee and referrer in conjunction with the promotions engine)
  • Built-in on-site social network: allows users to create profiles (bio, images, social media, avatar), upload content: images, videos, photos etc... follow/unfollow others, like uploaded content, add comments and share
  • Site-wide/individual activity feeds bring everything together and alert other users of activity such as new upload, content, visits, purchases
  • Three way Q&A including moderation
  • Built-in ratings & reviews engine (ratings can be used as sort option)
  • Control over, twitter cards and rich snippets

Ecommerce Marketing & Merchandising

Promotions Engine

  • Configurable rules-based system
  • Multiple offer types including discounts, bundles, coupons, and more
  • Target or restrict specific users/user groups/products/brands/channels from offers/promotions
  • Layer multiple offers and define the order applied
  • Schedule time span of offers
  • Copy existing offers to set up similar new ones through tweaking NEW
  • Limit offer usage across the site, or per user
  • Full offer reporting for each campaign
  • Offer multiple free gifts with variations NEW
  • Create unique coupon codes for use in email campaigns (export for use with other ESP if required)
  • Discounts split across line items to avoid outputting negative values (some ERPs don't support negative values)
  • Users can disable offers if they don't want to take advantage of them NEW

Advertising System

  • Pop-up or on-page adverts
  • Adverts based on user profile: demographics, location, previous footprint
  • Support multiple content types including products, images, videos, Flash, HTML
  • Display randomly within a zone if there are multiple adverts  NEW
  • Display across sessions and defined time period
  • Show different content at different breakpoints if required
  • Display across different pages on your site
  • Show multiple adverts in a single zone using carousels - order of adverts is definable NEW
  • Personalise content based on user actions: where they came from (PPC, Affiliates, email campaign etc..), what they searched for, what they looked at, what they added to basket, what offers they have fulfilled
  • Display adverts when offers 'almost' apply  NEW


  • Use for both cross-sells and up-sells
  • Control product relationships & ordering
  • Use pre-defined metrics to populate based on real time data
  • Configurable naming conventions (e.g. 'Other people bought...')
  • Personalise based on user profile and/or actions
  • Choose from automated or manual population, or mixture of both


  • Unlimited categories and sub-categories
  • Multi-tick facetted navigation
  • Predictive search with type-ahead functionality
  • Search across both products and content
  • Choice of pagination, infinite scrolling or lazy loading (set % of page scrolled through before loading more)
  • Maintainable dictionary for misspellings, synonyms, alternative and related items
  • Drag-and-drop tool for manual merchandising control of category pages
  • Pre-defined and customisable sort options

Email Marketing

  • Supports all transactional, bulk and triggered emails
  • Deliver targeted content based on definable user actions or inaction
  • Report on all campaigns

SEO & Link Management

  • Automatic Google sitemap generation
  • Control formatting of URLs
  • Management of all redirects
  • Full control of all on-page elements such as page titles, meta tags, h1-h6 etc...
  • Proper output of image tags
  • Facet-friendly URLs with legible syntax
  • Support for canonical tagging
  • Configurable marketing/vanity URLs
  • Redirects work across secure and not secure protocols
  • Automatically updated link fields to avoid any dead links when URLs change NEW


  • Personalised e-gift cards with online or in-store redemption
  • Pay via multiple gift cards or as part payment
  • Fixed or customisable gift card values
  • Multiple gift wrap, boxes or hamper options on an item, group or basket level
  • Personalised messaging on an item, group or basket level
  • Anonymous sending (ideal for Valentine's Day)
  • Scheduled arrival dates
  • Multiple gift list support
  • Report against user gift lists for marketing purposes
  • Personal address book with reminder service
  • Include 'Do not open until...' messaging with user-specified date


  • Integrated points-based loyalty scheme
  • Configurable collection and redemption values
  • Full or part payment using points
  • Loyalty point balance in My Account
  • Manually credit or debit points using Call centre
  • Points earned against each order (inc/exc VAT & devlivery)
  • Define whether points are earned against orders paid for with points
  • Use to apply store credits to a user's account
  • Use in promotions (i.e. double points today)
  • Configurable expiry dates on points stored against user accounts NEW
  • Set Spend & Save targets for customers and display their balance, target, & previous performance in their my account NEW

Ecommerce Order Management & Fulfilment


  • Member and guest checkout options
  • Multiple saved baskets
  • Mini-basket
  • Single or multi-page checkout
  • Optional enclosed checkout
  • Saved card payment through tokenisation
  • Encrypted using SSL
  • Supports multiple payment methods: on account, invoice, debit/credit card, pre-paid credits, subscription, direct debit, buy now pay later
  • Integrated with Loqate address finder
  • Integrated with major PSPs including Secure Trading, CyberSource, PayPal, & Worldpay
  • Selectable basket aggregation meaning same SKUs can multiply when added to basket or remain as separate items in exceptional circumstances

Order Management & Fulfilment

  • Supports multiple warehouses for different domains/channels
  • Define tax and delivery options for each warehouse
  • Configurable cut-off times for order picking at each warehouse on each delivery option
  • Setup and configure different tax areas and rates for each channel
  • Calculate delivery based on basket items, basket price, or basket weight
  • Configurable product delivery surcharges for individual items or delivery types
  • Pricing rules for each delivery option
  • Configure multiple delivery types for each channel/domain
  • Definable order rules for additional fraud protection
  • Automatic or manual order status updates
  • Append notes to order status updates
  • Print orders, invoices and packing slips (including bin numbers for exact location of items)
  • Configurable/customisable order workflows
  • Search and filtering options for finding orders

My Account

  • Change/forgotten passwords
  • Update/set preferences
  • Submit service requests/enquiries
  • View, administer and remove saved baskets
  • View all current, previous and back orders plus order details
  • Manage calendar and reminders
  • Setup and manage multiple wish/gift lists and distribute them
  • Double opt-in registration and subscription functions, and the ability for users to close their own account will full event logging, in line with the GDPR NEW
  • View offline orders (subject to integration)

Business-to-Business My Account

  • View credit limits & outstanding balances
  • Export previous orders and print
  • View and pay invoices online (add to basket and pay on credit or debit card)
  • Quotation management

For a wider list of B2B-specific features, see below

Call Centre/MOTO/Endless Aisle

  • Process online, telephone, mail and in-store orders
  • Handle customer queries and disputes
  • Place orders on customers' behalf
  • Process returns, refunds and replacements
  • View all customer orders and check their status
  • Update user details on their behalf
  • All sensitive information (password, payment details) is encrypted and protected from administrators
  • Use on tablet devices in stores for endless aisle
  • Assign account managers to customers and enable only them to administer those specific accounts
  • Apply or remove promotions from particular users, including adding free gifts NEW
  • Use with services like PCI-PAL Agent Assist or via in-store PDQs for secure payments over the phone or on the shop floor
  • Administrator override for restricted products, meaning staff can add them to a basket and order on a user's behalf NEW

Split Orders

  • Split a single order to multiple delivery addresses (includes in-store collection)
  • Split basket by items or group of items
  • Offer different fulfilment and gifting options on each item or group of items
  • Schedule delivery of items or groups of items at different times
  • Include gift wrapping, messaging on items or groups of items
  • Optional auto-splitting on product availability (i.e. send in stock items now and others when available)

Integration Hub

  • Accepts XML, Tab and Web Services
  • Supports all commercial and in-house packages
  • Control affiliate and comparison feeds
  • Communicate with any software package based on your own defined business rules and schedule
  • Integrate with online chat providers
  • Pre-integrated with Loqate
  • Manage marketplace feeds 
  • Authenticate passwords imported from external systems
  • Multiple levels of Amazon integration NEW
  • Import/export of data via CSV
  • Robust, secure integrations with PSPs
  • Pre-built integrations with Google Analytics
  • Integrate with fraud screening and payment security solutions

Business to Business Ecommerce

  • Master and sub-accounts with permissions
  • Configurable, personalised pricing on a user/department/company level
  • Built-in quotation system
  • Offer both gross and net pricing
  • Manage pricing by price list or currency
  • Manage cost centres, set and manage credit limits for accounts
  • Full control of back orders
  • Customer and order reporting
  • Minimum order quantities (MOQs)
  • Vendor managed inventory with auto ordering NEW
  • Set approved payment methods (e.g. on account, invoice, credit/debit card)
  • Configurable payment options against each user (credit limit, pricing, MOQs)
  • Quantity steps on products (5, 10, 15 etc...)
  • Supports batch numbers and expiry dates
  • Price list manager (set the % value of child price lists against parent price lists for products, product groups and customers) NEW
  • Integration with VAT checker to validate business authenticity NEW
  • Toggle between retail and trade pricing
  • Different shipping/fulfilment options based on user/company
  • Volume-based quantity breaks
  • Click & Collect/Reserve for collection points/trade counters
  • Trading prices, previous price and RRP
  • Account management via Call Centre
  • Quick order tools: repeat orders, quick order pads, quote-to-order, regularly ordered items including bulk upload of via CSV/Excel NEW

The best ecommerce platform for growth

Infinitely scalable, flexible and robust, the tradeit ecommerce platform enables businesses to extend their reach into new markets, channels and business models.

Leveraging the tradeit ecommerce platform’s innovative and agile technology framework, we can efficiently and effectively customise ecommerce solutions to meet individual and highly complex business requirements, delivering rich engaging ecommerce experiences that captivate and delight consumers. So whether you expand internationally, sell directly to the trade, launch new brands, grow your omnichannel footprint, or develop an online community, tradeit offers the functionality you need and can scale as your business does.

Our customers include forward-thinking multichannel retailers, wholesalers, distributors and manufacturers. Using the tradeit ecommerce platform they process hundreds of thousands of transactions and reach millions of customers throughout the world, shaping the evolution of the platform based on real world usage.

We provide innovative technology that places the customer at the heart of our development road map to ensure the platform's rich feature set delivers a superior experience for them. We frequently release new versions ensuring that our customers stay at the very forefront of ecommerce technology and their ecommerce operations never outgrow the platform.

Ecommerce growth
Learn more about our ecommerce platform, tradeit

Ecommerce Platform Resources

Content Management datasheet

Content Management

Learn more about tradeit's built-in PIM and in-site editing capabilities, enabling you to deliver stunning product and content pages in no time.

Marketing & Merchandising datasheet

Marketing & Merchandising

Increase AOV, conversions and loyalty with the suite of powerful marketing, personalisation, promotions and merchandising tools.

Commerce & Orders datasheet

Commerce & Orders

Ensure all transactions & after sales service is handled smoothly, efficiently and professionally with a host of commerce & order management tools.

Integration Hub datasheet

Integration Hub

Deliver a seamless flow of data between your website and other business systems, providing the perfect eco-system upon which to grow.


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