• Manage all product catalogue and data (pricing, images, stock, descriptions, translations, downloads, reviews, ratings etc..)
• Unlimited products, SKUs, facets, categories and attributes (includes aliases, company-specific SKUs, custom attributes etc...)
• Product variations management - colours, sizes, flavours etc...
• Support other product types: subscriptions, digital products (mp3/ebook), event booking, warranties & samples
• Share product data between multiple channels with different pricing, currencies, & languages
• Setup and manage relationships between products and categories
• Customisable & configurable cross & up-sells
• Manage search and sort options
• Support multi-lingual, multi-currency, multi-warehouse and multi-taxation models

• Customisable, responsive design
• On-page editing using pre-defined components
• Roles/rules-based administration system
• Conditional components allow merchants to define whom, when and why to display content to users NEW
• Built-in image editing tool & automatic resizer
• Integrated management of all media files
• Supports content types including text, images (banners, galleries, carousels, sliders, zooms, 360 spins), Flash, videos, navigation, forms, surveys and downloads
• Content can be scoped to the application, a channel, template or a page NEW
• Create events and collect attendee information during the checkout process
• Internationalised for multiple languages including Cyrillic and symbol-based text
• Google reCAPTHCA on forms
• Zone transformers can alter the UX (i.e. change lists into tabs or carousels for example) and apply conditions individually NEW
• Content lifecycle management including rollback
• Product recommendations component provides recommendations based on tradeit's product metrics NEW

• Integrated blogs and forums with tagging
• Send-to-a-friend (can include reward for both referee and referrer in conjunction with the promotions engine)
• Built-in on-site social network: allows users to create profiles (bio, images, social media, avatar), upload content: images, videos, photos etc... follow/unfollow others, like uploaded content, add comments and share
• Site-wide/individual activity feeds bring everything together and alert other users of activity such as new upload, content, visits, purchases
• Three way Q&A including moderation
• Built-in ratings & reviews engine (ratings can be used as sort option)
• Customisable & configurable cross & up-sells
• Control over schema.org, twitter cards and rich snippets

• Configurable rules-based system
• Multiple offer types including discounts, bundles, coupons, and more
• Target or restrict specific users/user groups/products/brands/channels from offers/promotions
• Layer multiple offers and define the order applied
• Offer promotional reward point amounts applicable with normal off conditions NEW
• Copy existing offers to set up similar new ones through tweaking
• Limit offer usage across the site, or per user
• Full offer reporting for each campaign
• Calculate discount from parent price list to ensure user is getting best price but not on top of any existing reduced price NEW
• Offer multiple free gifts with variations
• Create unique coupon codes for use in email campaigns (export for use with other ESP if required)
• Discounts split across line items to avoid outputting negative values (some ERPs don't support negative values)
• Users can disable offers if they don't want to take advantage of them NEW

• Adverts based on user profile: demographics, location, previous footprint
• Support multiple content types including products, images, videos, Flash, HTML
• Display randomly within a zone if there are multiple adverts
• Display across sessions and defined time period
• Show different content at different breakpoints if required
• Display across different pages on your site
• Show multiple adverts in a single zone using carousels - order of adverts is definable
• Personalise content based on user actions: where they came from (PPC, Affiliates, email campaign etc..), what they searched for, what they looked at, what they added to basket, what offers they have fulfilled
• Display adverts when offers 'almost' apply NEW

*NOTE: As of tradeit 701, the advertising system has been replaced by Conditional Components for even greater functionality

• Use for both cross-sells and up-sells
• Control product relationships & ordering
• Use pre-defined metrics to populate based on real time data
• Configurable naming conventions (e.g. 'Other people bought...')
• Personalise based on user profile and/or actions
• Power recommendations from the dedicated component NEW
• Choose from automated or manual population, or mixture of both
• Boost products via weighted recommendations to push them up the rankings NEW

• Unlimited categories and sub-categories
• Multi-tick faceted navigation
• Predictive search with type-ahead functionality
• Search across both products and content
• Choice of pagination, infinite scrolling or lazy loading (set % of page scrolled through before loading more)
• Maintainable dictionary for misspellings, synonyms, alternative and related items
• Drag-and-drop tool for manual merchandising control of category pages
• Pre-defined and customisable sort options
• Configure Elasticsearch as the search provider for product search and listings NEW

• Supports all transactional, bulk and triggered emails
• Deliver targeted content based on definable user actions or inaction
• Report on all campaigns
• Editable HTML email templates for workflow emails using same familiar interface as in-site editing NEW

• Automatic Google sitemap generation
• Control formatting of URLs
• Management of all redirects
• Full control of all on-page elements such as page titles, meta tags, h1-h6 etc...
• Proper output of image tags and similar NEW
• Facet-friendly URLs with legible syntax
• Support for canonical tagging
• Configurable marketing/vanity URLs
• Redirects work across secure and not secure protocols
• Automatically updated link fields to avoid any dead links when URLs change
• Apply 'catch all' wildcard redirects NEW

• Personalised e-gift cards with online or in-store redemption
• Pay via multiple gift cards or as part payment
• Fixed or customisable gift card values
• Multiple gift wrap, boxes or hamper options on an item, group or basket level
• Personalised messaging on an item, group or basket level
• Anonymous sending (ideal for Valentine's Day)
• Scheduled arrival dates
• Multiple gift list support
• Report against user gift lists for marketing purposes
• Personal address book with reminder service
• Include 'Do not open until...' messaging with user-specified date

• Integrated points-based loyalty scheme
• Configurable collection and redemption values
• Full or part payment using points
• Loyalty point balance in My Account
• Manually credit or debit points using call centre
• Points earned against each order (inc/exc VAT & delivery)
• Define whether points are earned against orders paid for with points
• Use to apply store credits to a user's account
• Use in promotions (i.e. double points today)
• Configurable expiry dates on points stored against user accounts NEW
• Set Spend & Save targets for customers and display their balance, target, & previous performance in their my account NEW

• Member and guest checkout options
• Multiple saved baskets
• Mini-basket
• Single or multi-page checkout
• Optional enclosed checkout
• Saved card payment through tokenisation
• Encrypted using SSL
• Supports multiple payment methods: on account, invoice, debit/credit card, pre-paid credits, subscription, direct debit, buy now pay later
• Integrated with Loqate address finder
• Integrated with major PSPs including TRU//ST Pay, CyberSource, PayPal, & Worldpay
• Selectable basket aggregation meaning same SKUs can multiply when added to basket or remain as separate items in exceptional circumstances

• Supports multiple warehouses for different domains/channels
• Define tax and delivery options for each warehouse
• Configurable cut-off times for order picking at each warehouse on each delivery option
• Setup and configure different tax areas and rates for each channel
• Calculate delivery based on basket items, basket price, or basket weight
• Configurable product delivery surcharges for individual items or delivery types
• Pricing rules for each delivery option
• Configure multiple delivery types for each channel/domain
• Definable order rules for additional fraud protection
• Automatic or manual order status updates
• Append notes to order status updates
• Print orders, invoices and packing slips (including bin numbers for exact location of items)
• Configurable/customisable order workflows
• Search and filtering options for finding orders

• Change/forgotten passwords
• Update/set preferences
• Submit service requests/enquiries
• View, administer and remove multiple saved baskets
• View all current, previous and back orders plus order details
• Manage calendar and reminders
• Setup and manage multiple wish/gift lists and distribute them
• Double opt-in registration and subscription functions, and the ability for users to close their own account will full event logging, in line with the GDPR NEW
• View offline orders (subject to integration)

B2B My Account

• View credit limits & outstanding balances
• Export previous orders and print
• View and pay invoices online (add to basket and pay on credit or debit card)
• Quotation management

• Process online, telephone, mail and in-store orders
• Handle customer queries and disputes
• Place orders on customers' behalf
• Process returns, refunds and replacements
• View all customer orders and check their status
• Update user details on their behalf
• All sensitive information (password, payment details) is encrypted and protected from administrators
• Use on tablet devices in stores for endless aisle
• Assign account managers to customers and enable only them to administer those specific accounts
• Apply or remove promotions from particular users, including adding free gifts NEW
• Use with services like PCI-PAL Agent Assist or via in-store PDQs for secure payments over the phone or on the shop floor
• Administrator override for restricted products, meaning staff can add them to a basket and order on a user's behalf NEW

• Split a single order to multiple delivery addresses (includes in-store collection)
• Split basket by items or group of items
• Offer different fulfilment and gifting options on each item or group of items
• Schedule delivery of items or groups of items at different times
• Include gift wrapping, messaging on items or groups of items
• Optional auto-splitting on product availability (i.e. send in stock items now and others when available)