Ecommerce Platform

Ecommerce Platform

Class-leading ecommerce platform powering retail and B2B success

tradeit™ is an enterprise-class ecommerce platform that powers multichannel retailing, global ecommerce and sophisticated omnichannel strategies, handling any mixture of brand, B2B, retail, international or multi-site requirements. It's a highly robust, yet flexible and scalable retail & B2B ecommerce platform combining leading edge ecommerce, advanced content management, innovative marketing functionality and smooth order processing.

The tradeit ecommerce platform

Highly flexible, scalable and proven Retail & B2B ecommerce platform with a customisable framework which enables us to tailor ecommerce solutions to meet individual and highly complex requirements

Constantly evolving with frequent new releases and rich features future proofing your investment. As we own and develop the platform in house, it can be moulded to your exact requirements and designs

Red's superior hosted ecommerce platform model avoids the limitations of SaaS and similar models, resulting in a superior ROI and a lower total cost of ownership

Complete in-house control for non-technical users via the built-in content management and administration system

Strong multichannel capabilities giving you one master platform connecting multiple channels

An international ecommerce platform which powers fully localised ecommerce sites

Fully integrated with all supporting systems spanning 3rd party or bespoke in-house solutions

Built-in marketing & merchandising management tools to attract, engage, convert and re-engage users

Scales in line with your business meaning you never outgrow it, avoiding expensive and resource-hungry re-platforming projects

Leading ecommerce platform powering world class, engaging & award winning ecommerce websites

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Class-leading ecommerce functionality

tradeit features enterprise-level ecommerce functionality helping retailers, manufacturers, distributors and wholesalers deliver class-leading ecommerce solutions. Developed over the last 15+ years to suit the separate requirements of both B2B and Retail ecommerce, tradeit contains all the tools you need to empower your ecommerce team.

ECOMMERCE ACCELERATORS

Fast track your project with our pre-built ecommerce storefronts, developed to deliver enterprise-level ecommerce solutions at a lower cost. Pre-integrated with a large subset of tradeit they enable you to launch proven retail and B2B ecommerce websites straight out of the box, packed full of the most common, useful and relevant features designed to make your ecommerce site stand out from the crowd.

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CONTENT MANAGEMENT

Enabling non-technical users to have complete control of all product and non-product content, tradeit's CMS includes the flexibility to manage your product catalogue through the built-in PIM, whilst enabling you to create stunning, content pages through in-site editing.

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MARKETING & MERCHANDISING

tradeit features a comprehensive toolset that enables you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website, across all channels.

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COMMERCE & ORDERS

Deliver flexible and smooth order processing, on-time fulfilment and perfect customer service through this innovative set of tools. Pre-integrated with a large subset of tradeit they enable you to launch proven retail and B2B ecommerce websites straight out of the box, packed full of the most common, useful and relevant features to make your ecommerce site stand out from the crowd.

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PLATFORM ARCHITECTURE

tradeit is a .NET ecommerce platform and has been built using trusted Microsoft technologies including a Microsoft SQL Server database. Due to tradeit's intelligent design the platform is readily integrated with any systems which exist within your business as well as third party systems/services that extend the platform's capabilities.

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INTEGRATION HUB

Specifically engineered to deliver extremely robust integrations with supporting business systems and 3rd party applications, tradeit's integration hub helps provide online retailers with resilient, fully integrated ecommerce solutions without compromising agility, meaning admin is minimised and business workflows improved.

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See the key features of tradeit

tradeit Retail & B2B ecommerce features

Ecommerce Content Management System

Product Information Management (PIM)

Manage all product catalogue and product data (pricing, images, stock, descriptions, downloads, reviews, ratings etc..)
Unlimited products, SKUs, facets, categories and attributes (includes aliases, company-specific SKUs, custom attributes etc...)
Product variations management - colours, sizes, flavours etc... fully supported in bulk uploads.
Supports additional product types: subscriptions, digital products (mp3/ebook), event booking, warranties & samples
Share product data between multiple channels with different pricing, currencies, & languages
Setup and manage relationships between products and categories
Customisable & configurable cross-sells and up-sells
Manage search and sort options
Supports multi-lingual, multi-currency, multi-warehouse and multi-taxation models

Web Content Management (WCM)

Customisable, responsive design
On-page editing using pre-defined components
Roles/rules-based administration system
Built-in image editing tool & automatic resizer
Integrated management of all media files
Supports content types including text, images (banners, galleries, carousels, sliders, zooms, 360 spins), Flash, videos, navigation, forms, surveys and downloads
Create events and collect attendee information during the checkout process
Internationalised for multiple languages including Cyrillic and symbol-based text
Google reCAPTHCA on forms
Content lifecycle management including rollback

Social & Community Tools

Integrated blogs and forums with tagging
Send-to-a-friend (can include reward for both referee and referrer in conjunction with the promotions engine)
Built-in on-site social network: allows users to create profiles (bio, images, social media, avatar), upload content: images, videos, photos etc... follow/unfollow others, like uploaded content, add comments and share info about upload
Site-wide/ individual activity feeds bring everything together and alert other users of activity such as new upload, content, visits, purchases
Three way Q&A including merchant moderation
Built-in ratings & reviews engine (ratings can be used as sort option)
Control over schema.org, twitter cards and rich snippets

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Ecommerce Marketing & Merchandising

Promotions Engine

Choose from multiple offer types including discounts, bundles, coupons, and more
Target or restrict specific users/user groups/products/brands/channels from offers/promotions
Layer multiple promotions and define the order they are applied
Schedule time span of offers
Configurable rules-based system
Copy existing offers to set up similar new ones which can then be tweaked NEW
Limit offer usage across the site or per user
Full offer reporting for each campaign
Offer multiple free gifts with variations of each if required NEW
Create unique coupon codes for use in email campaigns (including exporting them for use with 3rd party ESP)
Discounts split across line items to avoid outputting negative values (some ERP systems don't support negative values)
Users can disable offers if they don't want to take advantage of them NEW

Advertising System

Choose from pop-up or on-page adverts
Personalise adverts based on user profile: demographics, location, previous footprint
Support multiple content types including products, images, videos, Flash, HTML
Display randomly within a zone if there are multiple adverts NEW
Display across sessions and define time period
Support multiple content types including products, images, videos, Flash, HTML
Optionally responsive to display different content at different breakpoints
Display across different pages on your site
Carousels offer multiple adverts in a single zone - order of adverts is merchant definable NEW
Personalise content based on user actions: where they came from (PPC, Affiliates, email campaign etc..), what they searched for, what they looked at, what they added to basket, what offers they have fulfilled
Display adverts when offer 'almost' apply NEW

Recommendations

Use for both cross-sells and up-sells
Take control over product relationships & ordering
Use pre-defined metrics to populate based on real time data calculated on a daily basis
Configurable naming conventions (e.g. 'Other people bought...')
Personalise based on user profile and/or actions
Choose from automated or manual population, or mixture of both

Searchandising

Unlimited number of categories and sub-categories
Multi-tick facetted navigation
Predictive search with type-ahead functionality
Sophisticated on-site search across both products and content
Choice of pagination, infinite scrolling or lazy loading (includes % of page scrolled through before loading more)
Maintainable dictionary for misspellings, synonyms, alternative and related items
Drag-and-drop tool for manual merchandising control of category pages
Pre-defined and customisable sort options

Email Marketing

Supports all transactional, bulk and triggered emails
Deliver targeted content based on definable user actions or inaction
Report on all campaigns

SEO & Link Management

Automatic Google sitemap generation
Control formatting of URLs
Management of all redirects
Full control of all on-page elements such as page titles, meta tags, h1-h6 etc...
Proper output of image tags
Facet-friendly URLs with legible syntax
Support for canonical tagging
Configurable marketing/vanity URLs
Enhanced redirects work across both secure and not secure protocols
Automatically updated link fields to avoid any dead links when URLs change NEW

Gifting

Personalised physical or e-gift cards
Online or in-store redemption
Pay via multiple gift cards or as part payment
Fixed or customisable gift card values
Multiple gift wrap, boxes or hamper options on an item, group or basket level
Personalised messaging on an item, group or basket level
Anonymous sending (ideal for Valentine's Day)
Scheduled arrival dates
Multiple gift list support with email sending
Report against user gift lists for promotional purposes
Gift list item price recorded so campaigns can be triggered on price changes
Personal address book with reminder service
Include 'Do not open until...' messaging with user-specified date

Loyalty

Integrated points-based loyalty scheme
Configurable collection and redemption values
Full or part payment using points
Account balance in My Account
Manually credit or debit points using Call centre/MOTO
Points earned against each order
Define whether points are earned against orders paid for with points
Use to apply store credits to a user's account
Use in promotions (i.e. double points this weekend)
Configurable expiry dates on points stored against user accounts NEW
Set Spend & Save targets for customers and display their balance, target, previous performance in their my account NEW

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Ecommerce Order Management & Fulfilment

Checkout

Member and guest checkout options
Multiple saved baskets
Mini-basket
Single or multi-page checkout
Optional enclosed checkout
Saved card payment through tokenisation
Encrypted using SSL
Supports multiple payment methods: on account, invoice, debit/credit card, subscription, direct debit, buy now pay later
Integrated with PCA Predict address finder
Integrates with major PSPs including Secure Trading, CyberSource, PayPal, Worldpay and Sage Pay
Selectable basket aggregation meaning same SKUs can multiply when added to basket or remain as separate items in exceptional circumstances

Order Management & Fulfilment

Supports multiple warehouses for different domains/channels
Define tax and delivery options for each warehouse
Configurable cut-off times for order picking at each warehouse on each delivery option
Setup and configure different tax areas and rate for each channel
Calculate delivery based on basket items, basket price, or basket weight
Configurable product delivery surcharges for individual items or delivery types
Pricing rules for each delivery option
Search and filtering options for finding orders
Configure multiple delivery types for each channel/domain
Automatic or manual order status updates
Append notes to order status updates
Print orders, invoices and packing slips (including bin numbers for exact location of items) NEW
Configurable/customisable order workflows
Definable order rules for additional fraud protection

My Account

Change/forgotten passwords
Update/set preferences
Submit service requests/enquiries
View, administer and remove saved baskets
View all current, previous and back orders and order details
Manage calendar and reminders
Setup and manage multiple wish/gift lists and email them
View credit limits & outstanding balances (B2B users)
Export previous orders and print (B2B users)
View and pay invoices online (add to basket and pay on credit or debit card)
View offline orders (subject to integration)
Double opt-in registration and subscription functions, and the ability for users to close their own account will full event logging, in line with the GDPR NEW

Call Centre/MOTO/Order-in-store

Process online, telephone, mail and in-store orders
Handle customer queries and disputes
Create orders on customers' behalf
Process returns, refunds and replacements
View all customer orders and check their status
Update user details on their behalf
All sensitive information (password, payment details) are encrypted and protected from administrators
Use on tablet devices in stores for endless aisle functionality
Assign account managers to customers and enable only them to administer those specific accounts
Apply or remove promotions from particular users, and add any product as a free gift NEW
Use with services like PCI-PAL Agent Assist or via in-store PDQs for secure payments over the phone or on the shop floor
Administrator override for restricted products, meaning call centre staff can add them to a basket and order on a user's behalf NEW

Split Orders

Split a single order to multiple delivery addresses (includes in-store collection)
Split basket by items or group of items
Offer different fulfilment and gifting options on each item or group of items
Schedule arrival of items or groups of items at different times
Include gift wrapping, messaging on items or groups of items
optional auto-splitting on product availability (i.e. send in stock items now and others when available)

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Integration Hub

Accepts XML, Tab and Web Services
Supports all commercial and in-house, bespoke packages
Control affiliate and comparison feeds
Communicate with any software package based on your own defined business rules and schedule
Integrate with online chat providers

Pre-integrated with Loqate (formerly PCA Predict)
Manage marketplace feeds
Authenticate passwords imported from external systems
Multiple levels of Amazon integration NEW

Import/export of data via CSV
Robust, secure integrations with PSPs
Pre-built integrations with Google Analytics
Integrate with fraud screening and payment security solutions

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Business to Business Ecommerce

Master and sub-accounts with permissions for each
Configurable, personalised pricing on a user/department/company level
Built-in quotation system
Offer both gross and net pricing
Manage pricing by price list or currency NEW
Manage cost centres, set and manage credit limits for accounts
Full control of back orders
Customer and order reporting
Minimum order quantities (MOQs)

Set approved payment methods (e.g. on account, invoice, credit/debit card)
Configurable payment options against each user (credit limit, pricing, MOQs)
Quantity steps on products (only purchase in 5, 10, 15)
Delivery to multiple addresses from a single order
Multiple, unlimited price lists
Supports batch numbers and expiry dates
Price list manager (set the % value of child price lists against parent price lists for products, product groups and customers) NEW

Option to toggle between RRP and trade pricing
Different shipping/fulfilment options based on user/company
Volume-based quantity breaks
Click & Collect/Reserve for collection points/trade counters
Handle highly complex pricing models
Trading prices, previous price and RRP
Account management via Call Centre/MOTO
Quick order tools: repeat orders, quick orders pads, quote-to-order, regularly ordered items including bulk upload of SKUs via CSV/Excel NEW

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The best ecommerce platform for growth

Infinitely scalable, flexible and robust, the tradeit ecommerce platform enables businesses to extend their reach into new markets, channels and business models.

Leveraging the tradeit ecommerce platform’s innovative and agile technology framework, we can efficiently and effectively customise ecommerce solutions to meet individual and highly complex business requirements, delivering rich engaging ecommerce experiences that captivate and delight consumers. So whether you expand internationally, sell directly to the trade, launch new brands, grow your omnichannel footprint, or develop an online community, tradeit offers the functionality you need and can scale as your business does.

Our customers include forward-thinking multichannel retailers, wholesalers, distributors and manufacturers. Using the tradeit ecommerce platform they process hundreds of thousands of transactions and reach millions of customers throughout the world, shaping the evolution of the platform based on real world usage.

We provide innovative technology that places the customer at the heart of our development road map to ensure the platform's rich feature set delivers a superior experience for them. We frequently release new versions ensuring that our customers stay at the very forefront of ecommerce technology and their ecommerce operations never outgrow the platform.

Looking to grow your ecommerce? Arrange a demo today.

"Red's excellent project management and willingness to rise to the challenges posed by the site's rich design and user experience has meant we've had a smooth implementation, and the end solution is stunning."

Brand Director, Bowers & Wilkins

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Brand Director, Bowers & Wilkins

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The ecommerce platform for personalisation

One size DOESN'T fit all. Unlike most ecommerce platforms that serve up the same generic content to everybody, tradeit features a sophisticated toolset that enables you to deliver automated and targeted content, promotions, pricing and messaging to each and every one of your users.

Serve the right content, to the the right user, at the right time to entice, excite and convert them

Deliver a mixture of automated and manual personalisation with behavioural merchandising based on real time data

Deliver content based on information you already know about each user as well as based on their session-specific actions when they visit your site, such as what they search for, what they add to their basket, where they arrived from (PPC, affiliate, email camapign etc...) and much more

Powerful functionality means that recommendations, adverts, promotions & offers, triggered emails, search results, events, competitions, videos, products, and pricing can all be personalised to individual users or user groups for both retail and B2B sites

A reliable & secure ecommerce platform

Platform security, compliance and peace of mind is provided by tradeit's premium, managed hosting services.

Choice of shared, dedicated or private, managed cloud hosting, fully supported by our specialist team of experts.

End-to-end solutions supported by the people who build, maintain, integrate, host and support your site.

Solutions fully managed and supported 24/7/365 to keep your sites running all the time.

Secure and PCI-DSS compliant with split system configuration for effective disaster recovery.