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  • Ecommerce for the Giftware Industry

    Leading B2B, D2C and B2C ecommerce platform and solutions for the giftware industry.


Ecommerce Solutions for the gifting industry

Helping gift retailers, wholesalers, distributors and manufacturers grow online.

Sell effectively online to your customers with an ecommerce solution from Red Technology. With proven results in the giftware industry, our highly evolved tradeit ecommerce platform can help you take the next step on your ecommerce journey. We work with some of the leading brands in the industry across retail, B2B & D2C ecommerce and have implemented flexible, robust and scalable solutions to help them succeed. We're uniquely placed to tailor a solution that complements your business processes and integrates with your systems infrastructure.


Sass & Belle logo

"Our customers love the new sites, they find them really easy to use despite the fact they're far more complex than the old sites. My team and I also love the sites as we can do so much with them ourselves, instead of relying on a developer to make changes."

Head of Ecommerce, Sass & Belle

Sass & Belle products

tradeit Ecommerce Platform

Capable of handling an unlimited number of products, variations, dimensions, weights, prices and customers, the tradeit ecommerce platform has been built from the ground up to natively support B2B, D2C and B2C ecommerce making it ideal for giftware suppliers looking to service their customers online.

  • Customised design

    Stand out from your competitors and avoid a cookie cutter look and feel with a completely unique design in line with your business and brand.

  • Rich Marketing Tools

    Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.

  • Personalised Content

    Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey, each and every time they visit your site.

  • Content Management

    Take control of your sites with simple content management through tradeit's rich in-site editing tools.

  • Invoicing

    Give customers full details of invoices online, including shipping & billing addresses, order date, payment due date, PO number, details of every item ordered, balance of each individual item and the total order. Outstanding invoices can be added to the basket and paid for with a credit note or a credit or debit card.

  • Call Centre/MOTO

    Allow admin users to setup/view customer accounts and process orders on their behalf. You can also define an account manager for each customer's account meaning only they will be able to access it through the MOTO tools. You can even override prices in the basket whilst on the phone to your customers in order to close the sale!

  • Vendor Managed Inventory

    Enables customers to maintain an agreed inventory of products at any and each of their locations and deliver simple replenishment when the stock holding falls below the agreed threshold. When the merchant undertakes a stock check any shortfall is then ordered online against that location and account, at an agreed timescale.

  • Price List Manager

    Merchants can set the % value (₊/-) against parent price lists for products, product groups and customers. The engine auto calculates the child pricing and assigns. Can also apply delivery costs, discounts, offer bands, gift options and advert basket price conditions across price lists or on a currency level.

  • Back Orders

    Access full details of any back orders by searching through them based on customer, company, order or product. Enable various actions to be executed based on any changes to the status of that back order, including sending an email to the customer when the status changes or there's an increment/decrement of the items they are waiting for.

  • MOQs

    It's not always viable for businesses to sell some items in low volume. Set a minimum order quantity for any product as well as adding rules and workflows around alerting customers to this, and managing stock based on these restrictions.

  • Quantity Breaks

    Incentivise your trade customers to spend more by offering quantity based discounts per product. This enables you to lower the unit cost based on the amount they buy (e.g. 1-9 for £12 each, >10 for £10 each).

  • Quotation System

    Online quote request and convert to order operating either independently or in conjunction with an ecommerce basket. Merchants can drive quotes from call centre, set specific pricing and then push to customers via my account and email that they can convert to an order.

  • Individual Credit Limits

    Set individual credit limits for customer accounts and allow them to buy online through an ecommerce enabled website.

  • Re-ordering

    Enable quick and easy re-ordering with saved baskets, quick order pad and regularly ordered items lists.

  • My Account

    Provide customers with a dedicated 24/7/365 self-service portal containing all information including billing, order history, credit limits, payment terms and much more.

  • Quantity Steps

    Each product can be sold in fixed quantities (e.g. 5, 10, 15) with workflows and rules to alert customers and manage stock.

  • Master & Sub Accounts

    Control ordering and spending capabilities of all regional sites from a central location, including approvals system and credit limits.

  • Multi-address Delivery

    Let customers place a single order for fulfilment to multiple locations, ideal for shipping to multiple sites.

  • VAT Checker

    Integration with services such as enable you to validate the authenticity of VAT numbers during checkout.

  • Multiple Payment Options

    Offer customers the choice of buying on credit or debit card, on account, or via invoice.

  • Full Reporting

    Reporting lets you check and control customer's account statuses and produce invoices.

Get in touch

Learn more about our Ecommerce solutions
Let's schedule some time to discuss your ecommerce goals, what's holding your giftware/gifting business back, and how we can help grow your online sales.
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Gifting-specific functionality for online and omni-channel gift retailers

Sass & Belle storefront Covent Garden

For retailers selling gifts, tradeit includes a whole set of dedicated functionality straight out of the box to help you convert and enhance your customers' experience. If your gifting business includes bricks and mortar, tradeit also helps merge your online and offline worlds, giving you a single view of all customer activity and a host of complimentary features aimed at helping you improve the service and fulfilment options available to your customers both online and in-store.

Click & Collect/Reserve

Your stores are a huge asset, so offering Click & Collect and/or Click & Reserve is great for driving footfall. Customers picking up items are also known to buy additional products during collection. Using tradeit,you can also manage the movement stock between stores or from a central location to fulfil these orders.

Store Stock Checker

Save customers a wasted trip, or expedite their visit, by enabling them to check live stock of any item at any of your stores (tradeit includes an optional built in stock buffer on any product to avoid disappointment).

Endless Aisle

Stop losing sales by arming your in-store staff with tradeit's endless aisle functionality on any tablet device. This enables staff to check stock and place online orders for customers of items that you don't currently have in stock, but which are available at other stores or held at a central location.

Fulfil from anywhere

Use your physical stores to fulfil orders for both click & collect/reserve as well as becoming an extension of your warehouse for online orders which can be shipped from local stores, Also allows a single order to be split between multiple delivery addresses each with a different fulfilment option.

Gift/e-Gift Cards

Enable customers to buy gift cards online, specify the value, manage their balances online and redeem them across both your website and in stores. Gift/e-gift cards can also be sent to other people physically or via email.

Customisable Products

Customers love to personalise or customise gifts with unique designs, naming, Initialisation, or labelling. tradeit allows you to offer dynamic pricing for customised items calculated on your website. This means tailor-made products with an instant price to buy and check out online.

Loyalty Scheme

Build your customer base and encourage customers to keep coming back to you by implementing a loyalty scheme with tradeit's built-in options or through integration with a 3rd party tool like Givex.

Gift Wrapping/Messaging

Offer different wrapping and packaging types including bags, boxes, hampers, wrapping paper, bows, different patterns, styles etc... alongside messaging on a basket, group or SKU level.

Gift Receipts

Allow customers to specify that their order/part of their order is a gift, and ensure any paperwork/ receipt sent does not contain pricing. However, it will still allow them to make a hassle-free return or exchange both online and in-store (if applicable).

Gift reminder service

Enable customers to set up gift buying reminders and trigger an email at a specified time before an event.

Gift lists

Allow users to create and distribute gift lists which can be purchased against.

Integrations specialists

We help merge your ERP, CRM, EPoS, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Microsoft Dynamics 365 Business Central

Sage 200

SAP Business One


Microsoft Dynamics NAV

Khaos Control







Microsoft Dynamics AX



Microsoft Dynamics GP

Ecommerce Resources



Gisela Graham logo

"Sales are considerably up on our last B2B website, and being able to also launch a Retail site via the same system has allowed us to open up a brand new channel."

Operations Director, Gisela Graham


Giftware Ecommerce News & Insights

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Gisela Graham turn to tradeit for B2B Ecommerce
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Sass & Belle launch new designs
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Something Different Wholesale turn to tradeit for B2B ecommerce
One of the UK's leading wholesale giftware suppliers and importers launch their new B2B ecommerce site using tradeit...
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Scribbler launch their new ecommerce site on tradeit
Our latest project is now live, a brand new site for leading greetings card and gift retailer, Scribbler...
UX Lab -Top tips for online gifting
We look at how enhancing and expanding the types of gifting functionality and capabilities that you provide online, can help you gain significant competitive advantage and grow your sales.
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Sass & Belle continue global expansion on tradeit
Sass & Belle have launched a new US retail channel as they continue their international growth using tradeit...
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Sass & Belle launch their new UK retail ecommerce channel on tradeit
Leading giftware supplier, Sass & Belle begin their B2C ecommerce rollout to complement existing B2B channels...
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F.Hinds launch ground-breaking Click & Reserve with fulfilment from anywhere
Leading jeweller launches the latest incarnation of their ecommerce site with some ground breaking enhancements to their Click & Reserve service amongst a host of new features...
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Sass and Belle receive multiple nominations at The Greats Gift Retailer Awards 2016
Sass and Belle receive multiple nominations at The Greats Gift Retailer Awards 2016
client news  
Sass & Belle launch their new B2B website
Sass & Belle launch their new B2B website featuring a fully responsive web design and comprehensive seach, facets and filtering...
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Hotel Chocolat launch their global digital flagship on tradeit
New site ties together all their brands...