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  • Ecommerce for the Giftware Industry

    Leading B2B, D2C and B2C ecommerce platform
    and solutions ideal for the giftware industry.


Sass & Belle Something Different Wholesale logo F.Hinds Hotel Chocolat Scribbler Scribbler Gisela Graham
Sell effectively online to your customers with an ecommerce solution from Red Technology. With proven results in the giftware industry, our highly evolved tradeit ecommerce platform can help you take the next step on your ecommerce journey. We work with some of the leading brands in the industry across retail, B2B & D2C ecommerce and have implemented flexible, robust and scalable solutions to help them succeed. We're uniquely placed to tailor a solution that complements your business processes and integrates with your systems infrastructure.

tradeit Ecommerce Platform


Capable of handling an unlimited number of products, variations, dimensions, weights, prices and customers, the tradeit ecommerce platform has been built from the ground up to natively support B2B, D2C and B2C ecommerce making it ideal for giftware suppliers looking to service their customers online.

  • Customised design

    Stand out from your competitors and avoid a cookie cutter look and feel with a completely unique design in line with your business and brand.

  • Rich Marketing Tools

    Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.

  • Personalised Content

    Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey, each and every time they visit your site.

  • Content Management

    Take control of your sites with simple content management through tradeit's rich in-site editing tools.

  • Invoicing

    Give customers full details of invoices online, including shipping & billing addresses, order date, payment due date, PO number, details of every item ordered, balance of each individual item and the total order. Outstanding invoices can be added to the basket and paid for with a credit note or a credit or debit card.

  • Call Centre/MOTO

    Allow admin users to setup/view customer accounts and process orders on their behalf. You can also define an account manager for each customer's account meaning only they will be able to access it through the MOTO tools. You can even override prices in the basket whilst on the phone to your customers in order to close the sale!

  • Vendor Managed Inventory

    Enables customers to maintain an agreed inventory of products at any and each of their locations and deliver simple replenishment when the stock holding falls below the agreed threshold. When the merchant undertakes a stock check any shortfall is then ordered online against that location and account, at an agreed timescale.

  • Price List Manager

    Merchants can set the % value (₊/-) against parent price lists for products, product groups and customers. The engine auto calculates the child pricing and assigns. Can also apply delivery costs, discounts, offer bands, gift options and advert basket price conditions across price lists or on a currency level.

  • Back Orders

    Access full details of any back orders by searching through them based on customer, company, order or product. Enable various actions to be executed based on any changes to the status of that back order, including sending an email to the customer when the status changes or there's an increment/decrement of the items they are waiting for.

  • MOQs

    It's not always viable for businesses to sell some items in low volume. Set a minimum order quantity for any product as well as adding rules and workflows around alerting customers to this, and managing stock based on these restrictions.

  • Quantity Breaks

    Incentivise your trade customers to spend more by offering quantity based discounts per product. This enables you to lower the unit cost based on the amount they buy (e.g. 1-9 for £12 each, >10 for £10 each).

  • Quotation System

    Online quote request and convert to order operating either independently or in conjunction with an ecommerce basket. Merchants can drive quotes from call centre, set specific pricing and then push to customers via my account and email that they can convert to an order.

  • Individual Credit Limits

    Set individual credit limits for customer accounts and allow them to buy online through an ecommerce enabled website.

  • Re-ordering

    Enable quick and easy re-ordering with saved baskets, quick order pad and regularly ordered items lists.

  • My Account

    Provide customers with a dedicated 24/7/365 self-service portal containing all information including billing, order history, credit limits, payment terms and much more.

  • Quantity Steps

    Each product can be sold in fixed quantities (e.g. 5, 10, 15) with workflows and rules to alert customers and manage stock.

  • Master & Sub Accounts

    Control ordering and spending capabilities of all regional sites from a central location, including approvals system and credit limits.

  • Customisable products

    Allow customers to specify products to be customised with printing or unique sizes (and calculate pricing accordingly) online.

  • Remote Order Capture

    Give your sales team remote access to the call centre tools (via tablet or laptop) so they can build quotes and create orders for customers on site.

  • Integrations

    Real-time integrations with ERP, CRM, OMS, accounting and warehouse management software from leading vendors, as well as bespoke, in-house systems alongside other third party tools or plug-ins.

  • Collection Points

    Expand your reach, improve your service and enhance your fulfilment capabilities using Click and Collect or Click and Reserve via collection points, trade counters or warehouses.

  • Loyalty Scheme

    Build brand affinity and automatically reward your best customers, incentivising them to keep coming back time after time, and turn them into advocates.

  • Online Stock checker

    Let customers check live stock levels of any product at any warehouse or collection point, online.

  • Multi-address Delivery

    Let customers place a single order for fulfilment to multiple locations, ideal for shipping to multiple sites.

  • VAT Checker

    Integration with services such as vatlayer.com enable you to validate the authenticity of VAT numbers during checkout.

  • Multiple Payment Options

    Offer customers the choice of buying on credit or debit card, on account, or via invoice.

  • Full Reporting

    Reporting lets you check and control customer's account statuses and produce invoices.

+ Gifting-specific retail functionality


For retailers selling gifts we've a whole set of dedicated functionality, straight out of the box to help you convert and enhance your customers' experience.

  • Personalised messaging

    Allow users to append unique, personalised messages to every item, group of items or to the entire basket.

  • Gift cards

    Offer e-gift cards with the ability to check balances, top-up online and send as gifts, or integrate with services like Givex for enhanced omnichannel gifting capabilities.

  • Gift wrapping

    Offer different wrapping and packaging types including bags, boxes, hampers, wrapping paper, bows, different patterns, styles etc..

  • Gift lists

    Allow users to create and distribute gift lists which can be purchased against.

  • Gift reminder service

    Enable customers to set up gift buying reminders and trigger an email at a specified time before an event.

  • Scheduled delivery

    Allow split orders and offer multiple fulfilment methods for each element of that order, including specified delivery days or Sunday delivery.

  • Gift receipts

    Allow customers to specify that their order/part of their order is a gift, and ensure any paperwork/ receipt sent does not contain pricing. However, it will still allow them to make a hassle-free return or exchange both online and in-store (if applicable).

  • Dedicated gift categories

    Create dedicated gift items & categories in the navigation and easily add/remove or edit them with the built-in CMS.

  • Enhanced payment

    Use gift/e-gift cards as part or full payment method for online orders.


Omni-channel Retail

If your gifting business includes bricks and mortar, tradeit helps merge your online and offline worlds, giving you a single view of all customer activity. With this in mind, alongside it's vast selection of retail ecommerce functionality, tradeit includes a host of complimentary features such as Click & Collect, Click & Reserve, online store stock checker, endless aisle, fulfil from anywhere and omnichannel gift vouchers aimed at helping you improve the service and fulfilment options available to your customers both online and in-store.


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Integrations

We are integration specialists and tradeit has been integrated with many leading providers of ERP, Accounting, Payment, and Email systems.... as well as numerous other third party tools used online. Visit the link below for a more extensive list.


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  • Microsoft Dynamics NAV Sage 200 SAP Business One Winman Intact Hansaworld Microsoft Dynamics 365 Business Central TRUST Payments PayPal Cybersource worldpay Adyen Klarna Apple Pay Mailchimp Dotdigital


Giftware Ecommerce Customers

Sass & Belle products
CUSTOMER PROJECT
Sass & Belle logo

"Our customers love the new sites, they find them really easy to use despite the fact they're far more complex than the old sites. My team and I also love the sites as we can do so much with them ourselves, instead of relying on a developer to make changes."
Head of Ecommerce, Sass & Belle

View Case Study ›

Scribbler shop front
CUSTOMER PROJECT
Scribbler logo

"Red helped us create an automated merchandising system to get new cards to the top of the sort order without having to manually put them there and use metrics from bestsellers/basket views/page views over a certain number of days to get the cards customer really want to see at the top of each category."
Product, Data & Insights Executive, Scribbler

Learn More ›

Something Different Wholesale products
CUSTOMER PROJECT
Something Different Wholesale logo

"tradeit contained all the features that we required and would enable us to avoid building many of our desired business to business ecommerce functions from scratch."
IT Manager, Something Different Wholesale

Visit site ›

F.Hinds store front
CUSTOMER PROJECT
F.Hinds logo

"Rather than do the basics we challenged Red to reinvent what Click & Reserve can be and help us embrace omni-channel retailing. We've a positive ROI on all of the work within six months so people are pretty happy around here at the moment."
Ecommerce Manager, F.Hinds

View Case Study ›

Gisela Graham products
CUSTOMER PROJECT
Gisela Graham logo

"Sales are considerably up on our last B2B website, and being able to also launch a Retail site via the same system has allowed us to open up a brand new channel."
Operations Director, Gisela Graham

Visit site ›

Hotel Chocolat shop front
CUSTOMER PROJECT
Hotel Chocolat

"Professional, knowledgeable and an all-round great team to work with, Red Technology really understand our brand and have provided us with a scalable solution that meets our exciting and ambitious omni-channel retail and international growth plans."
Digital Marketing Manager, Hotel Chocolat

View Case Study ›

Ecommerce Resources

Ecommerce Platform feature list
PLATFORM DATASHEET
ECOMMERCE PLATFORM
FEATURE LIST
See a comprehensive list of the retail & B2B feature set of tradeit.



Woman holding shopping bags
SOLUTIONS DATASHEET
RETAIL ECOMMERCE
Uncover more information about using tradeit to power your retail ecommerce.



B2B Ecommerce Solutions
SOLUTIONS DATASHEET
B2B ECOMMERCE
Learn more about why tradeit has been designed from the ground up to create stunning B2B ecommerce experiences.


Bottling plant
SOLUTIONS DATASHEET
D2C ECOMMERCE
Learn more about selling directly to your end users with the tradeit ecommerce platform.


country flags
SOLUTIONS DATASHEET
INTERNATIONAL ECOMMERCE
Uncover more information about using tradeit to power your retail ecommerce.




Giftware Ecommerce News & Insights

automated-merchandising-scribbler.jpg
insights  
CRO Lab - Ecommerce merchandising: strategy for large catalogues
We look at how using multiple weighted metrics can automate your merchandising to promote the items you want to appear...
gisela-b2c-launch-bg.jpg
client news  
Gisela Graham add retail ecommerce via tradeit
Eponymous home and giftware supplier launch their new B2C channel via their existing tradeit installation...
gisela-launch.jpg
client news  
Gisela Graham turn to tradeit for B2B Ecommerce
Leading homeware and gifting company launch their new trade ecommerce site with Microsoft Dynamics NAV integration...
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client news  
Sass & Belle launch new designs
New designs go live for Sass & Belle's retail and B2B ecommerce sites on tradeit...
sdw-launch-2019.jpg
client news  
Something Different Wholesale turn to tradeit for B2B ecommerce
One of the UK's leading wholesale giftware suppliers and importers launch their new B2B ecommerce site using tradeit...
scribbler-launch.jpg
client news  
Scribbler launch their new ecommerce site on tradeit
Our latest project is now live, a brand new site for leading greetings card and gift retailer, Scribbler...
gifting-article.jpg
insights  
UX Lab -Top tips for online gifting
We look at how enhancing and expanding the types of gifting functionality and capabilities that you provide online, can help you gain significant competitive advantage and grow your sales.
sass-and-belle-us-launch.jpg
client news  
Sass & Belle continue global expansion on tradeit
Sass & Belle have launched a new US retail channel as they continue their international growth using tradeit...
Sass-and-belle-b2c-uk-launch.jpg
client news  
Sass & Belle launch their new UK retail ecommerce channel on tradeit
Leading giftware supplier, Sass & Belle begin their B2C ecommerce rollout to complement existing B2B channels...
fhinds-click-and-reserve.jpg
client news  
F.Hinds launch ground-breaking Click & Reserve with fulfilment from anywhere
Leading jeweller launches the latest incarnation of their ecommerce site with some ground breaking enhancements to their Click & Reserve service amongst a host of new features...
great-gifts.jpg
client news  
Sass and Belle receive multiple nominations at The Greats Gift Retailer Awards 2016
Sass and Belle receive multiple nominations at The Greats Gift Retailer Awards 2016
sass-and-belle-trade.jpg
client news  
Sass & Belle launch their new B2B website
Sass & Belle launch their new B2B website featuring a fully responsive web design and comprehensive seach, facets and filtering...
hotel-chocolat-launch.jpg
client news  
Hotel Chocolat launch their global digital flagship on tradeit
New site ties together all their brands...
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