Ecommerce Marketing | Ecommerce Promotions Engine

Marketing & Merchandising

Create compelling ecommerce experiences that drive sales.

Attract, convert, enage and re-engage more customers.

Marketing & Merchandising

Create compelling ecommerce
experiences that drive sales.

Attract, convert, enage and re-engage more customers.

With your product catalogue and content in great shape, you can focus on the process of merchandising and marketing your site to drive those all important conversions. tradeit features a comprehensive toolset that enables you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website across all channels.

The complete suite of ecommerce marketing & merchandising tools

Promotions
Engine

Drive promotional and personalisation strategies forward

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Promotions Engine

Drive promotional and personalisation strategies forward.
tradeit’s flexible rules-based ecommerce promotions engine provides you with an advanced out-of-the-box tool set to help you convert and re-engage more customers, driving more revenue. The highly configurable rules based offers engine is capable of handling even the most complex promotions empowering ecommerce teams to drive promotional, personalisation & behavioural merchandising strategies forward.
- Coupons
  
  Generate single- or multi-use coupon codes for individual customers, or site wide, and link them to specific discounts and offers. Insert them into an email template or export them for use with a third party ESP, or for use in printed marketing.
- Product bundles
  
  Pre-configure product bundles by grouping items together at a discounted rate. Includes the ability for users to select different product variations within the same bundle such as size, colour, flavour etc...
- Restrictions
  
  Discounts can be applied to all customers or be restricted to specific customers, groups of customers or customers with a particular coupon code. You can also define whether the offer is for certain products, product categories, brand(s) or all products, and include or exclude them accordingly.
- Campaign reporting
  
  Understand the effectiveness of promotions and offers and identify those which perform well using tradeit’s dedicated promotion reporting capabilities. Report on ecommerce promotions and offers breaking down the total revenue generated from orders against each promotion or offer.
- Automate time & date of offers
  
  Create and schedule promotions to auto trigger by selecting specific start and end dates. Expiry countdowns can also be displayed on offers to create urgency and drive sales.
- Auto-triggered promotions
  
  Offers can be auto-triggered based on specific user actions such as completing a product review, recommending a friend, or by visiting a specific URL.
- Session-specific offers
  
  Trigger session specific offers for customers arriving on site from a specific URL. This could be a PPC, affiliate, social media or another online channel.
Available discounts & promotions
% off an order

% off a product

% off delivery

£, $ or euro off an order

£, $ or euro off a product(s)

£, $ or euro off delivery

Fixed price product

Fixed price delivery

Fixed reward point credit

Free shipping

Free products

Get cheapest free

Promotional bundles (e.g. buy 2 get 1 free, 3 for £10, buy 1 get 1 half price)

Product bundles (pre-configured kits at a discounted price)

Coupons

Buy X get Y free

Free gift/sample

Tiered spend and save discounts
Advertising
System

Communicate and merchandise offers across the store

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Advertising System

Communicate and merchandise offers across the store.
By using tradeit’s built-in advertising system in combination with the platform's promotion engine, you can effectively communicate and merchandise your offers across your online store(s). Give your marketing team the control and freedom to communicate new and/or relevant products and promotions to your customers throughout their shopping experience. Create engaging product displays, add relevant up-sells and cross-sells and combine them with compelling personalised promotions, offers and discounts.
- Display conditions
  
  Use conditional components to configure content to appear based on certain conditions or users actions such as when specific items are added to the basket, when the value of a basket is between two amounts, when specific search terms are entered, or when conditions of an offer are met or almost met. Control which content appears when and where, within which pages, and at which breakpoints too.
- Groups
  
  Target users and personalise content based on marketing groups. Groups can be set up in advance and be automatically populated with different users based on pre-defined criteria. Users can belong to multiple groups.
- Localise
  
  Match customers to content based on their geographic location (billing address, shipping address, country, or longitude & latitude of browser) displaying ads with the right content (language, currency, events) to the right visitors.
- Responsive content
  
  Populate components with responsive content across your ecommerce store, exposing customers to promotional messaging, up-sells & cross-sells throughout their onsite journey, across different device types.
- Multiple content types
  
  Leverage your content assets by filling your components with product data, images, Flash and video as well as HTML content, redirects to URL, product lists and recommended products.
- Across sessions
  
  Display content across user sessions, even when customers are not logged in. Configure how long to remember users for (in days) between sessions.
- Channel specific
  
  Track customers arriving on site from specific URLs. These could be PPC, affiliate, social media or online channels.
- Reporting
  
  Click-through reporting for content. Results can be used to profile customers and create new customer groups.
Conditional Components

From tradeit version 7.0.1. onwards the advertising system is now part of in-site editing within the CMS, and controlled using conditional components. The same great functionality remains, but it’s now even more user friendly.
Search &
Navigation

Connect users with what they want, quickly and easily

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Search & Navigation

Connect users with what they want, quickly and easily.
Ensure a great UX and increase conversions by understanding your visitor's intent and connecting them to what they are looking for as quickly and easily as possible. tradeit contains a suite of searchandising tools designed to give your users the widest number of options to navigate, browse, search, segment, and filter your product catalogue and content, aiding customer journeys and removing any barriers to purchase.

Facets & Filters

Leverage metadata fields and values to provide users with visible options for clarifying, refining and expanding their search queries.
- Multi-tick facets
  
  Allow customers to sort, apply and remove filters on their search results, category or product listing pages using multi-tick facets for both product and content pages.
- Multi and single-selections
  
  Caters for both multi-selection facets like price (between x and y) as well as single selection facets like brand or colour.
- Different display options
  
  Highlight selected values using inline, breadbox or breadcrumb options.
- Accuracy and relevance
  
  Pre-select facets so results are already pre-filtered (i.e. pre-select and display only those items available using an ‘in stock’ facet).
Sorting

Enable your customers to determine and fine-tune how items are displayed using standard, customised or data-driven sort options.
- Simple, flexible & customisable sort options
  
  Show common sort options like A-Z, Price, Product Name etc… as well as completely customisable options based on merchant-specific attributes. All sort options can display in both ascending and descending order. Have sort options on category and/or search results pages and apply different options to both if you wish.
- Displaying results/categories
  
  Choose from: Paging (decide the number of products that appear on each page); Lazy Loading (Show all items on a single page that is populated as the users scrolls down. You can define what percentage of on-screen items to scroll through before loading more); Infinite Scrolling (Content on a single page but it’s populated when scroll bar reaches bottom of the page).
- Real-time, behavioural data
  
  Populate sort options with categories based on real-time, behavioural data driven by metrics such as best sellers, product rating, rank, on sale, new etc...
- Category-specific
  
  Deliver sort options relevant to the category of products being displayed so users can sort products by attributes that are most important, (i.e. screen size for TV’s).
- Drag-and-drop merchandising
  
  Make merchandising simple using the built-in drag-and-drop tools to populate your category pages at the click of a mouse.
- Easy comparison
  
  Help your users decide exactly which product is right using the product comparison tool meaning you can directly contrast items with the same/similar criteria.
Drag-and-drop merchandising

To help with the easy merchandising of your product category pages, tradeit features a simple and easy to use, drag-and-drop interface enabling your merchandising teams to display your products exactly how you want, with just the click of a mouse. There's even a holding area to store products whilst you decide where to place them on the page.

Try and shift overstocked or sale items by positioning them at the top of the page, colour coordinate items to match, or get your best sellers straight in front of your customer's eyes, it couldn't be simpler. It's a merchandiser's dream!
Site Search

With the right platform, site search is one of the areas where merchants can significantly improve conversions and revenue. With conversion rates up to 4-5 times higher for visitors who use site search, it’s vital that it performs properly.
- Predictive Search
  
  Dynamically refined searches with auto-suggest and product previews (thumbnails) help intuitively guide your users to what they want avoiding typos and fuzzy searches. Also builds a list of previous successful searches from other users to match against.
- Search errors & misspellings
  
  Handle any misspellings, synonyms, acronyms or alternative items using the vendor maintained dictionary which allows you to set up automatic redirects when somebody uses those incorrect, inaccurate or alternative search terms.
- Intelligent Search Passes
  
  Set up and configure multiple intelligent search passes with different targets such as products, pages (content), users or questions, and different match types (full or partial).
- 'No results' or exact matches
  
  Customisable ‘no results’ page with suggested alternatives or content to help minimise bounce rates, whilst exact matches can take customers straight to the page. Also use redirects to take visitors directly to brand or landing pages.
- Intelligent content & offers
  
  Deliver personalised content and promotions based on a user’s search queries, tailoring your content to increase relevance and drive up conversions.
- Hero Products
  
  Merchandise your search results using hero products which are triggered by specific search terms. These can be positioned above or to the side of the product set.
- Category Search
  
  Allow customers to search within a category, whilst still retaining the category, sort order, and optionally, the selected facet values.
Elasticsearch

With Microsoft SQL Server Full Text Search not being actively developed and with the backing of a whole community of developers behind it delivering regular updates, enhancements and support, Elasticsearch is now being adopted as the industry standard for building fast, full-text search functionality. With Elasticsearch ideally suited to ecommerce sites with a large number of products, it can now be configured as the search provider for tradeit.
Product
Recommendations

Guide customers towards more of the products they want

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Recommendations

Guide customers towards more of the products they want.
Use recommendations to help guide your customers towards more of the products that they want by displaying relevant cross-sells and up-sells across your ecommerce site(s), even automate the process using sophisticated pre-defined metrics combined with our advertising system.
- Maximise sales
  
  Maximise sales by displaying relevant product cross-sells & up-sells and take merchandising control over product relationships & ordering of cross-sell / up-sell products.
- Driven by sort options
  
  Automatically populate your cross-sell / up-sells based on the sort options (both those standard to the platform and unique ones based on attributes defined by you), including the pre-defined metrics.
- Cross-sell and Up-sell
  
  Use a combination of more than one recommendation type on product pages such as similar and complimentary products like 'You may also like...', ‘Customers also bought…’ ‘Recently viewed…’ and 'Complete the look...' on the same page.
- Weighted Recommendations
  
  Use weighted recommendations to 'boost' products with an additional weighting to push them higher in the recommendations than they would otherwise appear.
- Customisable display
  
  Choose which of the sort options to use for your recommendations and select which categories to show the products from, how many products to display, and the order they should display in. Use different sort options to populate different product recommendations on each individual product page, or use the same ones across categories and/or groups of products.
- Recommendations based on metrics
  
  Provide recommendations based on product metrics . Each metric ranks stores the products with a rank against each other product and includes; top rated, top reviewed, top selling, top selling by value, top viewed, best deals, top added to basket, bought together, customers’ past purchases, inspired by wish list.
Behavioural merchandising

tradeit takes the power to generate relevant recommendations a step further with the use of pre-defined metrics in conjunction with its advertising system, giving you a full set of behavioural merchandising functionality. By using the recommended products content type for your adverts, you can automatically generate cross-sell and up-sell recommendations based on actual statistical data.
Email
Marketing

Communicate with users before, during and after their journey

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Email Marketing

Communicate with users before, during and after their journey.
The tradeit ecommerce platform incorporates email marketing functionality that helps merchants to effectively communicate with their customers. tradeit's high volume bulk emailing tool enables marketers to create email marketing campaigns, execute them and then analyse the results in-house. It also allows you to take your email marketing and personalisation a stage further by introducing triggered email campaigns to individuals or groups of customers.
- Bulk emails
  
  Simple email builder gives you full control over imagery, layout, content and links. Manage email lists and customer groups to help segment your audience, as well as monitoring bounce backs and unsubscribe requests automatically.
- Workflow emails
  
  Manage automated responses, such as registration, order confirmation, or delivery notification. Edit content via layouts using in-site editing with built-in HTML inliner and minifier.
- Automated, triggered email
  
  Automatically trigger email communications to your customers based on their action, or inaction, with definable conditions ensuring only those customers you want to target are reached.
- Reporting
  
  Measure and report on response, conversion and click-through rates allowing you to continually hone and improve your email communications.
Triggered Emails

tradeit's re-engagement tools extend to the functionality of emails that are automatically triggered by merchant-definable user events. These might be things like customer registration, ordering, login, creating a basket and many more.

Once you have decided to trigger emails based on a chosen event you can then also determine whether you want to apply any conditions to whether, when and who to send them to and which products and channels those conditions apply for. These can include things like how many days to wait before sending it, whether to send it if the user has subsequently carried out further actions on your site, whether to send it to all customers or just a subset, and whether the event is only relevant for certain products, brands, channels and much more.

This sophisticated functionality is great for ensuring relevant and targeted communications with your users making it perfect for welcome emails, order replenishment reminders, or abandoned basket campaigns.
SEO
Tools

Outrank the competition with full control over on-page elements

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SEO Tools

Outrank the competition with full control over on-page elements.
tradeit is designed for optimum SEO performance and flexibility, helping you out rank your competitors. The simple interface provides you with full control over all of your on-page elements, URL structures, rich snippets, schema.org and twitter cards, as well as complete management of all links and re-directs ensuring your site can be found by both search engines and users alike.
- Designed for SEO
  
  Full control over all on-page elements such as page title, meta page title, meta tag keywords, meta description, h1-h6 etc… with proper output of image tags and similar.
- Consistency
  
  Control the formatting of keyword rich URLs, create vanity URLs for marketing, and ensure they are always output consistently with a choice of separate domain names or sub folders for different territories.
- Canonical tagging
  
  Automatic canonical tags for product pages so they can be assigned to multiple categories.
- Redirects
  
  Setup and manage all your redirects, whether permanent or temporary. Redirects can be handled individually or imported/exported en masse for bulk changes. Also supports wildcard redirects.
Loyalty
Scheme

Retain and reward your best customers

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Loyalty Scheme

Retain and reward your best customers.
The value of loyal customers cannot be overstated so customer retention should be a key factor to the success of your online store. tradeit features a completely integrated loyalty points scheme meaning you can automatically reward your best customers, keep them coming back time after time and turn them into advocates. By offering loyalty points against all items you can drive users to add more to their basket each time they shop, driving up AOV and revenue.
- Reward your customers
  
  Increase customer engagement and engender loyalty with no effort on their part. No convoluted membership, sign up or complex terms and conditions.
- User-friendly points system
  
  Points are automatically applied to a user’s account every time they spend and can be debited during checkout for full or part payment of an order.
- Promotional opportunity
  
  Run special promotions such as double loyalty points for a certain amount of time or to a certain group of customers, or credit customers with bonus points on their birthday.
- Simple payment
  
  Points can be used as part-payment on orders. Users can define how many of their saved points to use on any subsequent order.
- Spend & Save
  
  Set spend & save targets for customers to incentivise them to spend more than in a previous time period by defining a percentage increase to reach. Rewards for reaching the target are merchant definable including discount off their next order, free loyalty points, or an upgrade to the next tier of any membership giving them better pricing, or a better service. Balances, targets, discounts etc... are all displayed in their my account.
- Flexible setup
  
  Merchant definable and flexible options enable you to determine value of points for collection and their redemption value, as well as whether points are earned against orders/part orders paid for with existing points. The merchant can also define how long points are valid for.
  
  NOTE: Orders are still output with actual value rather than discounted rate (making accountancy much easier).
- Simple interface
  
  Points value is displayed against each product, and the basket value during checkout. Users can then redeem any saved points on purchases. Account balance is displayed in the user’s My Account and on the payment page where it can be fully or partially redeemed.
- Easy management
  
  Using tradeit’s Call Centre/MOTO tools you can manually add or remove points from a user’s account enabling you to offer credits for service issues, or debit points if items are returned. Points can be redeemed against any future orders.
Gifting

Deliver class-leading gifting services

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Gifting

Deliver class-leading gifting services.
Deliver a class-leading gifting and fulfilment experience with tradeit's built-in gifting capabilities. Enhance your online or omni-channel gifting capabilities with the services customers now want and expect.
- Personalised messaging
  
  Append personalised messages to every item, group of items or on a basket level.
- Gift cards
  
  Offer e-gift cards with the ability to check balances, top-up online and send as gifts.
- Gift Wrapping
  
  Offer different wrapping and packaging types including bags, boxes, hampers, wrapping paper, bows, different patterns, styles etc....
- Gift lists
  
  Allow users to create and distribute gift lists which can be purchased against.
- Payment
  
  Use as part or full payment method for online orders
- Reminder service
  
  Enable customers to set up gift buying reminders and trigger an email before event.
- Scheduled delivery
  
  Allow customers to specify delivery dates for gift arrivals, send items anonymously (ideal for Valentine's) and mark items to only be opened on a certain date.

Transformational Ecommerce Solutions

Learn more about tradeit's Marketing & Merchandising functionality

CONTACT US

RETAIL ECOMMERCE CASE STUDY

"Red provided all the functionality that we needed at a competitive price. The promotions engine was a big draw for us."

Ecommerce Manager, Morphy Richards

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Marketing & Merchandising Resources

PLATFORM DATASHEET

MARKETING & MERCHANDISING

Learn more about tradeit's complete built-in suite of marketing tools including: promotions, advertising, search and navigation, recommendations, email, SEO tools, loyalty and gifting.

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PLATFORM DATASHEET

ADVERTISING SYSTEM

Understand more about how tradeit's advertising system helps merchants deliver the right content, to the right people, in the right place, at the right time.

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DOWNLOADS

GIFTING GUIDE

Learn more about tradeit's suite of gifting and fulfilment functionality.

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Marketing & Merchandising News & Insights

Insights

Ecommerce merchandising - strategy for large catalogues

We look at how using multiple weighted metrics can automate your merchandising to promote the items you want to appear...

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Insights

Ecommerce Trends 2020

Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...

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Insights

Optimising ecommerce promotions for FMCG and short shelf life products

We show how automating promotions and merchandising can drive huge improvements in efficiency and ROI...

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Client news

Tropicana Wholesale launch Spend 4 Rewards using tradeit's loyalty scheme

The UK's leading sports nutrition supplier are set to reward their most deserving customers...

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Insights

Why a class-leading promotions engine is essential to your online success

We explore why, what and how to go about delivering an effective ecommerce promotional strategy...

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Insights

Ecommerce Trends 2019

Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...

Learn more ›
Insights

Why a loyalty scheme MUST be part of your ecommerce armoury

We explore the reasons why it's now paramount to have an ecommerce loyalty scheme...

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Insights

The effectiveness of triggered emails and how to make the most of them

We explore the effectiveness of using tradeit's triggered email functionality...

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Client news

Maximuscle re-launch MaxiRewards with tradeit

Europe's leading sports nutrition company deliver their new loyalty scheme with tradeit's points-based system...

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Insights

Why personalised content is key to increasing conversions & AOV

Does your ecommerce platform struggle to deliver effective, personalised content to your users? We examine how a class-leading platform like tradeit can help...

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Marketing & Merchandising

Marketing & Merchandising

The complete suite of ecommerce marketing & merchandising tools

Promotions Engine

Promotions Engine

Available discounts & promotions

Advertising System

Advertising System

Conditional Components

Search & Navigation

Search & Navigation

Facets & Filters

Sorting

Drag-and-drop merchandising

Site Search

Elasticsearch

Product Recommendations

Recommendations

Behavioural merchandising

Email Marketing

Email Marketing

Triggered Emails

SEO Tools

SEO Tools

Loyalty Scheme

Loyalty Scheme

Gifting

Gifting

Transformational Ecommerce Solutions

Marketing & Merchandising Resources

Marketing & Merchandising News & Insights

Promotions
Engine

Advertising
System

Search &
Navigation

Product
Recommendations

Email
Marketing

SEO
Tools

Loyalty
Scheme