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  • Marketing & Merchandising

    Create compelling ecommerce experiences that drive sales.

    Attract, convert, enage and re-engage more customers.


With your product catalogue and content in great shape, you can focus on the process of merchandising and marketing your site to drive those all important conversions. tradeit features a comprehensive toolset that enables you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website across all channels.

The complete suite of ecommerce marketing & merchandising tools

  • Promotions Engine

    Promotions
    Engine

    Drive promotional and personalisation strategies forward
    Learn more  ›
    Promotions Engine

    Promotions Engine

    Drive promotional and personalisation strategies forward.

    tradeit’s flexible rules-based ecommerce promotions engine provides you with an advanced out-of-the-box tool set to help you convert and re-engage more customers, driving more revenue. The highly configurable rules based offers engine is capable of handling even the most complex promotions empowering ecommerce teams to drive promotional, personalisation & behavioural merchandising strategies forward.
    • test Coupons
      Generate single- or multi-use coupon codes for individual customers, or site wide, and link them to specific discounts and offers. Insert them into an email template or export them for use with a third party ESP, or for use in printed marketing.
    • test Product bundles
      Pre-configure product bundles by grouping items together at a discounted rate. Includes the ability for users to select different product variations within the same bundle such as size, colour, flavour etc...
    • test Restrictions
      Discounts can be applied to all customers or be restricted to specific customers, groups of customers or customers with a particular coupon code. You can also define whether the offer is for certain products, product categories, brand(s) or all products, and include or exclude them accordingly.
    • test Campaign reporting
      Understand the effectiveness of promotions and offers and identify those which perform well using tradeit’s dedicated promotion reporting capabilities. Report on ecommerce promotions and offers breaking down the total revenue generated from orders against each promotion or offer.
    • test Automate time & date of offers
      Create and schedule promotions to auto trigger by selecting specific start and end dates. Expiry countdowns can also be displayed on offers to create urgency and drive sales.
    • test Auto-triggered promotions
      Offers can be auto-triggered based on specific user actions such as completing a product review, recommending a friend, or by visiting a specific URL.
    • test Session-specific offers
      Trigger session specific offers for customers arriving on site from a specific URL. This could be a PPC, affiliate, social media or another online channel.

    Available discounts & promotions


    • % off an order
    • % off a product
    • £, $ or euro off an order
    • £, $ or euro off a product(s)
    • Fixed price product
    • Free shipping
    • Free products
    • Get cheapest free
    • Promotional bundles (e.g. buy 2 get 1 free, 3 for £10, buy 1 get 1 half price)
    • Product bundles (pre-configured kits at a discounted price)
    • Coupons
    • Buy X get Y free
    • Free gift/sample
    • Tiered spend and save discounts
    test
  • Advertising System

    Advertising
    System

    Communicate and merchandise offers across the store
    Learn more  ›
    Advertising System

    Advertising System

    Communicate and merchandise offers across the store.

    By using tradeit’s built-in advertising system in combination with the platform's promotion engine, you can effectively communicate and merchandise your offers across your online store(s). Give your marketing team the control and freedom to communicate new and/or relevant products and promotions to your customers throughout their shopping experience. Create engaging product displays, add relevant up-sells and cross-sells and combine them with compelling personalised promotions, offers and discounts.
    • test Display conditions
      Configure adverts to appear based on certain conditions or users actions such as when specific items are added to the basket, when the value of a basket is between two amounts, when specific search terms are entered, or when conditions of an offer are met or almost met. Control which adverts appear within which advertising zones, within which pages, and at which breakpoints too.
    • test Groups
      Target users and personalise adverts based on marketing groups. Groups can be set up in advance and be automatically populated with different users based on pre-defined criteria. Users can belong to multiple groups.
    • test Localise
      Match customers to adverts based on their geographic location (billing address, shipping address, country, or longitude & latitude of browser) displaying ads with the right content (language, currency, events) to the right visitors.
    • test Responsive content
      Populate advertising zones with responsive content across your ecommerce store, exposing customers to promotional messaging, up-sells & cross-sells throughout their onsite journey, across different device types.
    • test Multiple content types
      Leverage your content assets, fill your adverts with product data, images, Flash and video as well as HTML content, redirects to URL, product lists and recommended products.
    • test Across sessions
      Display adverts across user sessions, even when customers are not logged in. Configure how long to remember users for (in days) between sessions.
    • test Channel specific
      Track customers arriving on site from specific URLs. These could be PPC, affiliate, social media or online channels.
    • test Reporting
      Click-through reporting for adverts. Results can be used to profile customers and create new customer groups.
  • Search & Navigation

    Search &
    Navigation

    Connect users with what they want, quickly and easily
    Learn more  ›
    Search & Navigation

    Search & Navigation

    Connect users with what they want, quickly and easily.

    Ensure a great UX and increase conversions by understanding your visitor's intent and connecting them to what they are looking for as quickly and easily as possible. tradeit contains a suite of searchandising tools designed to give your users the widest number of options to navigate, browse, search, segment, and filter your product catalogue and content, aiding customer journeys and removing any barriers to purchase.

     

    Facets & Filters

    Leverage metadata fields and values to provide users with visible options for clarifying, refining and expanding their search queries.
    • test Multi-tick facets
      Allow customers to sort, apply and remove filters on their search results, category or product listing pages using multi-tick facets for both product and content pages.
    • test Multi and single-selections
      Caters for both multi-selection facets like price (between x and y) as well as single selection facets like brand or colour.
    • test Different display options
      Highlight selected values using inline, breadbox or breadcrumb options.
    • test Accuracy and relevance
      Pre-select facets so results are already pre-filtered (i.e. pre-select and display only those items available using an ‘in stock’ facet).

    Sorting

    Enable your customers to determine and fine-tune how items are displayed using standard, customised or data-driven sort options.
    • test Simple, flexible & customisable sort options
      Show common sort options like A-Z, Price, Product Name etc… as well as completely customisable options based on merchant-specific attributes. All sort options can display in both ascending and descending order. Have sort options on category and/or search results pages and apply different options to both if you wish.
    • test Displaying results/categories
      Choose from: Paging (decide the number of products that appear on each page); Lazy Loading (Show all items on a single page that is populated as the users scrolls down. You can define what percentage of on-screen items to scroll through before loading more); Infinite Scrolling (Content on a single page but it’s populated when scroll bar reaches bottom of the page).
    • test Real-time, behavioural data
      Populate sort options with categories based on real-time, behavioural data driven by metrics such as best sellers, product rating, rank, on sale, new etc...
    • test Category-specific
      Deliver sort options relevant to the category of products being displayed so users can sort products by attributes that are most important, (i.e. screen size for TV’s).
    • test Drag-and-drop merchandising
      Make merchandising simple using the built-in drag-and-drop tools to populate your category pages at the click of a mouse.
    • test Easy comparison
      Help your users decide exactly which product is right using the product comparison tool meaning you can directly contrast items with the same/similar criteria.
    Drag-and-drop merchandising

    Drag-and-drop merchandising

    To help with the easy merchandising of your product category pages, tradeit features a simple and easy to use, drag-and-drop interface enabling your merchandising teams to display your products exactly how you want, with just the click of a mouse. There's even a holding area to store products whilst you decide where to place them on the page.

    Try and shift overstocked or sale items by positioning them at the top of the page, colour coordinate items to match, or get your best sellers straight in front of your customer's eyes, it couldn't be simpler. It's a merchandiser's dream!

    Site Search

    With the right platform, site search is one of the areas where merchants can significantly improve conversions and revenue. With conversion rates up to 4-5 times higher for visitors who use site search, it’s vital that it performs properly.
    • test Predictive Search
      Dynamically refined searches with auto-suggest and product previews (thumbnails) help intuitively guide your users to what they want avoiding typos and fuzzy searches. Also builds a list of previous successful searches from other users to match against.
    • test Search errors & misspellings
      Handle any misspellings, synonyms, acronyms or alternative items using the vendor maintained dictionary which allows you to set up automatic redirects when somebody uses those incorrect, inaccurate or alternative search terms.
    • test Intelligent Search Passes
      Deliver personalised adverts and promotions based on a user’s search queries, tailoring your content to increase relevance and drive up conversions.
    • test 'No results' or exact matches
      Customisable ‘no results’ page with suggested alternatives or adverts to help minimise bounce rates, whilst exact matches can take customers straight to the page. Also use redirects to take visitors directly to brand or landing pages.
    • test Intelligent adverts & offers
      Deliver personalised adverts and promotions based on a user’s search queries, tailoring your content to increase relevance and drive up conversions.
    • test Hero Products
      Merchandise your search results using hero products which are triggered by specific search terms. These can be positioned above or to the side of the product set.
    • test Category Search
      Allow customers to search within a category, whilst still retaining the category, sort order, and optionally, the selected facet values.
  • Recommendations

    Product
    Recommendations

    Guide customers towards more of the products they want
    Learn more  ›
    Recommendations

    Recommendations

    Guide customers towards more of the products they want.

    Use recommendations to help guide your customers towards more of the products that they want by displaying relevant cross-sells and up-sells across your ecommerce site(s), even automate the process using sophisticated pre-defined metrics combined with our advertising system.
    • test Maximise sales
      Maximise sales by displaying relevant product cross-sells & up-sells and take merchandising control over product relationships & ordering of cross-sell / up-sell products.
    • test Driven by sort options
      Automatically populate your cross-sell / up-sells based on the sort options (both those standard to the platform and unique ones based on attributes defined by you), including the pre-defined metrics.
    • test Customisable display
      Choose which of the sort options to use for your recommendations and select which categories to show the products from, how many products to display, and the order they should display in. Use different sort options to populate different product recommendations on each individual product page, or use the same ones across categories and/or groups of products.
    • test Cross-sell and Up-sell
      Use a combination of more than one recommendation type on product pages such as similar and complimentary products giving you the ability to include recommendations like 'You may also like...', ‘Customers also bought…’ ‘Recently viewed…’ and 'Complete the look...' on the same page.

    Behavioural merchandising

    tradeit takes the power to generate relevant recommendations a step further with the use of pre-defined metrics in conjunction with its advertising system, giving you a full set of behavioural merchandising functionality. By using the recommended products content type for your adverts, you can automatically generate cross-sell and up-sell recommendations based on actual statistical data.
    Behavioural merchandising
  • Email Marketing

    Email
    Marketing

    Communicate with users before, during and after their journey
    Learn more  ›
    Email Marketing

    Email Marketing

    Communicate with users before, during and after their journey.

    The tradeit ecommerce platform incorporates email marketing functionality that helps merchants to effectively communicate with their customers. tradeit's high volume bulk emailing tool enables marketers to create email marketing campaigns, execute them and then analyse the results in-house. It also allows you to take your email marketing and personalisation a stage further by introducing triggered email campaigns to individuals or groups of customers.
    • test Bulk emails
      Simple email builder gives you full control over imagery, layout, content and links. Manage email lists and customer groups to help segment your audience, as well as monitoring bounce backs and unsubscribe requests automatically.
    • test Transactional email
      Manage automated responses, such as registration, order confirmation, or delivery notification. You decide when your customers are emailed and what the email content is.
    • test Automated, triggered email
      Automatically trigger email communications to your customers based on their action, or inaction, with definable conditions ensuring only those customers you want to target are reached.
    • test Reporting
      Measure and report on response, conversion and click-through rates allowing you to continually hone and improve your email communications.

    Triggered Emails

    tradeit's re-engagement tools extend to the functionality of emails that are automatically triggered by merchant-definable user events. These might be things like customer registration, ordering, login, creating a basket and many more.

    Once you have decided to trigger emails based on a chosen event you can then also determine whether you want to apply any conditions to whether, when and who to send them to and which products and channels those conditions apply for. These can include things like how many days to wait before sending it, whether to send it if the user has subsequently carried out further actions on your site, whether to send it to all customers or just a subset, and whether the event is only relevant for certain products, brands, channels and much more.

    This sophisticated functionality is great for ensuring relevant and targeted communications with your users making it perfect for welcome emails, order replenishment reminders, or abandoned basket campaigns.
    Behavioural merchandising
  • SEO

    SEO
    Tools

    Outrank the competition with full control over on-page elements
    Learn more  ›
    SEO

    SEO Tools

    Outrank the competition with full control over on-page elements.

    tradeit is designed for optimum SEO performance and flexibility, helping you out rank your competitors. The simple interface provides you with full control over all of your on-page elements, URL structures, rich snippets, schema.org and twitter cards, as well as complete management of all links and re-directs ensuring your site can be found by both search engines and users alike.
    • test Designed for SEO
      Full control over all on-page elements such as page title, meta page title, meta tag keywords, meta description, h1-h6 etc… with proper output of image tags and similar.
    • test Consistency
      Control the formatting of keyword rich URLs, create vanity URLs for marketing, and ensure they are always output consistently with a choice of separate domain names or sub folders for different territories.
    • test Canonical tagging
      Automatic canonical tags for product pages so they can be assigned to multiple categories.
    • test Redirects
      Setup and manage all your redirects, whether permanent or temporary. Redirects can be handled individually or imported/exported en masse for bulk changes.
  • Loyalty Scheme

    Loyalty
    Scheme

    Retain and reward your best customers

    Learn more  ›
    Loyalty Scheme

    Loyalty Scheme

    Retain and reward your best customers.

    The value of loyal customers cannot be overstated so customer retention should be a key factor to the success of your online store. tradeit features a completely integrated loyalty points scheme meaning you can automatically reward your best customers, keep them coming back time after time and turn them into advocates. By offering loyalty points against all items you can drive users to add more to their basket each time they shop, driving up AOV and revenue.
    • test Reward your customers
      Increase customer engagement and engender loyalty with no effort on their part. No convoluted membership, sign up or complex terms and conditions.
    • test User-friendly points system
      Points are automatically applied to a user’s account every time they spend and can be debited during checkout for full or part payment of an order.
    • test Promotional opportunity
      Run special promotions such as double loyalty points for a certain amount of time or to a certain group of customers, or credit customers with bonus points on their birthday.
    • test Simple payment
      Points can be used as part-payment on orders. Users can define how many of their saved points to use on any subsequent order.
    • test Spend & Save
      Set spend & save targets for customers to incentivise them to spend more than in a previous time period by defining a percentage increase to reach. Rewards for reaching the target are merchant definable including discount off their next order, free loyalty points, or an upgrade to the next tier of any membership giving them better pricing, or a better service. Balances, targets, discounts etc... are all displayed in their my account.
    • test Flexible setup
      Merchant definable and flexible options enable you to determine value of points for collection and their redemption value, as well as whether points are earned against orders/part orders paid for with existing points. The merchant can also define how long points are valid for.

      NOTE: Orders are still output with actual value rather than discounted rate (making accountancy much easier).
    • test Simple interface
      Points value is displayed against each product, and the basket value during checkout. Users can then redeem any saved points on purchases. Account balance is displayed in the user’s My Account and on the payment page where it can be fully or partially redeemed.
    • test Easy management
      Using tradeit’s Call Centre/MOTO tools you can manually add or remove points from a user’s account enabling you to offer credits for service issues, or debit points if items are returned. Points can be redeemed against any future orders.
  • Gifting

    Gifting


    Deliver class-leading gifting services

    Learn more  ›
    Gifting

    Gifting

    Deliver class-leading gifting services.

    Deliver a class-leading gifting and fulfilment experience with tradeit's built-in gifting capabilities. Enhance your online or omni-channel gifting capabilities with the services customers now want and expect.
    • test Personalised messaging
      Append personalised messages to every item, group of items or on a basket level.
    • test Gift cards
      Offer e-gift cards with the ability to check balances, top-up online and send as gifts.
    • test Gift Wrapping
      Offer different wrapping and packaging types including bags, boxes, hampers, wrapping paper, bows, different patterns, styles etc....
    • test Gift lists
      Allow users to create and distribute gift lists which can be purchased against.
    • test Payment
      Use as part or full payment method for online orders
    • test Reminder service
      Enable customers to set up gift buying reminders and trigger an email before event.
    • test Scheduled delivery
      Allow customers to specify delivery dates for gift arrivals, send items anonymously (ideal for Valentine's) and mark items to only be opened on a certain date.

Transformational Ecommerce Solutions

Learn more about tradeit's Marketing & Merchandising functionality
CONTACT US
  • Morphy Richards Ecommerce Case Study
    RETAIL ECOMMERCE CASE STUDY
    Morphy Richards
    "Red provided all the functionality that we needed at a competitive price. The promotions engine was a big draw for us."
    Ecommerce Manager, Morphy Richards
    Learn more ›

Marketing & Merchandising Resources

  • Marketing & Merchandising datasheet
    PLATFORM DATASHEET
    MARKETING & MERCHANDISING
    Learn more about tradeit's complete built-in suite of marketing tools including: promotions, advertising, search and navigation, recommendations, email, SEO tools, loyalty and gifting.

    DOWNLOAD
  • Advertising System datasheet
    PLATFORM DATASHEET
    ADVERTISING SYSTEM
    Understand more about how tradeit's advertising system helps merchants deliver the right content, to the right people, in the right place, at the right time.


    DOWNLOAD
  • Gifting Guide
    DOWNLOADS
    GIFTING GUIDE
    Learn more about tradeit's suite of gifting and fulfilment functionality.





    DOWNLOAD

Marketing & Merchandising News & Insights

  • ecommerce-trends-header-no-text-2020.jpg
    Insights  
    Ecommerce Trends 2020
    Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
    Learn more  ›
  • tw-and-sage-header.jpg
    Insights  
    Optimising ecommerce promotions for FMCG and short shelf life products
    We show how automating promotions and merchandising can drive huge improvements in efficiency and ROI...
    Learn more  ›
  • tropicana-loyalty-scheme-2019.jpg
    Client news  
    Tropicana Wholesale launch Spend 4 Rewards using tradeit's loyalty scheme
    The UK's leading sports nutrition supplier are set to reward their most deserving customers...
    Learn more  ›
  • promotions-engine.jpg
    Insights  
    Why a class-leading promotions engine is essential to your online success
    We explore why, what and how to go about delivering an effective ecommerce promotional strategy...
    Learn more  ›
  • ecommerce-trends-2019-banner.png
    Insights  
    Ecommerce Trends 2019
    Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
    Learn more  ›
  • loyalty.png
    Insights  
    Why a loyalty scheme MUST be part of your ecommerce armoury
    We explore the reasons why it's now paramount to have an ecommerce loyalty scheme...
    Learn more  ›
  • maxi-banner.jpg
    Client news  
    Maximuscle re-launch MaxiRewards with tradeit
    Europe's leading sports nutrition company deliver their new loyalty scheme with tradeit's points-based system...
    Learn more  ›
  • advertising-system-header.png
    Insights  
    Why personalised content is key to increasing conversions & AOV
    Does your ecommerce platform struggle to deliver effective, personalised content to your users? We examine how a class-leading platform like tradeit can help...
    Learn more  ›
  • basket-abandonment.jpg
    Insights  
    13 useful tips to help you reduce basket abandonment
    We share some great ideas to help you avoid abandonment and increase your conversion rate...
    Learn more  ›
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