tradeit takes the power to generate relevant recommendations a step further with the use of pre-defined metrics in conjunction with its advertising system, giving you a full set of behavioural merchandising functionality. By using the recommended products content type for your adverts, you can automatically generate cross-sell and up-sell recommendations based on actual statistical data.

tradeit's re-engagement tools extend to the functionality of emails that are automatically triggered by merchant-definable user events. These might be things like customer registration, ordering, login, creating a basket and many more.

Once you have decided to trigger emails based on a chosen event you can then also determine whether you want to apply any conditions to whether, when and who to send them to and which products and channels those conditions apply for. These can include things like how many days to wait before sending it, whether to send it if the user has subsequently carried out further actions on your site, whether to send it to all customers or just a subset, and whether the event is only relevant for certain products, brands, channels and much more.

This sophisticated functionality is great for ensuring relevant and targeted communications with your users making it perfect for welcome emails, order replenishment reminders, or abandoned basket campaigns.