The Craft Company ecommerce site

SOLUTIONSRetail Ecommerce

Red's Retail Ecommerce solutions empower businesses to create seamless, high-performing online stores.

Ready to scale?

Discover why top companies trust Red's Retail Ecommerce

Discover why top companies trust Red's Retail Ecommerce

Games Workshop

Whether you're a high-street retailer looking to expand online or a pureplay business aiming to scale, Red's Retail Ecommerce solutions are designed to help you thrive.

From robust online storefronts to integrated omni-channel systems, we provide the tools you need to engage your customers, streamline operations, and drive sales across all channels. Empower your business with powerful features like personalised shopping experiences, advanced inventory management, and leading promotions. Let us help you expand your retail ecommerce vision.

Award Winning Ecommerce

Award Winning Ecommerce

Retail Ecommerce Benefits

Games Workshop partnered with Red Technology to enhance its retail ecommerce operations using the tradeit platform. The solution provided a seamless online shopping experience, improved order management, and robust multi-channel capabilities, helping Games Workshop drive sales and enhance customer engagement.

Games Workshop cartoon

Improved forecasting

Improved forecasting and support for limited releases through pre-ordering capability.

Rapid, low cost scalability

Scale quickly with support for additional storefronts across any brand, channel or business.

Sell anything

Sites support non-physical products like mp3s, e-books & other digital downloads.

SEO friendly

Stronger SEO through additional content like community forums and blog.

Global commerce

Supports international customers by transacting in their local currencies.

Easy integration

Seamless two-way integrations with back office systems and third-party services.

“Red worked very closely with our internal teams to implement powerful, flexible and secure ecommerce solutions that deliver the services, features and capabilities that our customers expect.”

Operations Manager, Games Workshop

Read the Case Study

Retail Ecommerce Features

Our retail ecommerce solutions help elevate your website from a simple online order taking system to an intelligent, conversion-hungry machine, capable of delivering seamless, personalised online experiences to all of your customers across all digital channels including web, mobile and social.

Rich Marketing Tools
Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.
Personalised Content
Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey using tradeit's conditional components.
Content Management
On-page content management through tradeit's rich in-site editing tools.
Checkout
Fully customisable checkout based around your business requirements, industry sector or rules.
Integrations
Ensure seamless integrations with your supporting business systems such as ERP, Accounting, PSPs, CRM, & WMS.
Go Global
Supports multiple languages, currencies, warehouses, taxation systems, fulfilment types and much more...
Engender Loyalty
Automatically reward your best customers, keep them coming back, and turn them into advocates with tradeit's points-based or spend-and-save loyalty schemes.
Subscriptions
Provide replenishment, access or curation of products, or ongoing services, via tradeit's subscriptions engine.
Online Community
Host of community features from blogs, forums and online chat, to tradeit's own on-site social commerce capabilities, enabling you to host your very own social network.

Omni-Channel Retail solutions

OMNI-CHANNEL RETAIL

Merge your online and offline channels to deliver customer centricity.

If your business model includes bricks and mortar, merge your online and offline worlds, and get a single view of all customer activity. tradeit includes a host of complimentary features aimed at helping you improve the service and fulfilment options available to your customers both online and in-store, as well as giving them a consistent experience of your brand regardless of the channel or touchpoint through which they engage with you.

Transformational Ecommerce Solutions

Learn more about our Retail Ecommerce solutions

Retail Ecommerce Case Studies

F.Hinds shop front

CUSTOMER PROJECT

"Rather than do the basics we challenged Red to reinvent what Click & Reserve can be and help us embrace omni-channel retailing. We've a positive ROI on all of the work within six months so people are pretty happy around here at the moment."

Ecommerce Manager, F.Hinds

View Case Study ›

Sass & Belle products

CUSTOMER PROJECT

"Our customers love the new sites, they find them really easy to use despite the fact they're far more complex than the old sites. My team and I also love the sites as we can do so much with them ourselves, instead of relying on a developer to make changes."

Head of Ecommerce, Sass & Belle

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Longacres shop front

CUSTOMER PROJECT

"Confidence-inspiring and efficient. The best aspect was feeling that the team at Red were experts, and no matter what the request or issue, a good solution would be found."

IT Manager, Longacres

View Case Study ›

cupcakes

CUSTOMER PROJECT

"The new site will bring us into the 21st century. It also puts us into a great position with the changing retail space and everything moving to online. Red Technology are a fantastic team that you will be able to rely on. We truly feel we are partners, not clients."

Ecommerce Manager, PME Cake

View Case Study ›

Retail Ecommerce Resources

SOLUTIONS DATASHEET

RED TECHNOLOGY OVERVIEW

SOLUTIONS DATASHEET

RETAIL ECOMMERCE

SOLUTIONS DATASHEET

SOLUTIONS BROCHURE

SOLUTIONS DATASHEET

SUBSCRIPTION ECOMMERCE

PLATFORM DATASHEET

FEATURE LIST

PLATFORM DATASHEET

GIFTING GUIDE

Retail Ecommerce News & Insights

news

Red Technology shortlisted for stand out B2C Ecommerce website of the year

Our work with Pets Corner is nominated amongst the best in the industry...

Longacres Garden Centre

client news

Longacres stay ahead with tradeit upgrade & redesign

We look at some of the latest online innovations that are keeping Longacres at the forefront of ecommerce within the Horticulture industry...

VAT and TAX spelt out with Boggle dice

insights

UX Lab - making sense of VAT in ecommerce

We examine some of the complications & difficulties involved for online merchants when calculating VAT for ecommerce sites...

Two animals butting heads

insights

Avoiding internal and external channel conflict with ecommerce

We look at some of the ways you can avoid channel conflict when launching or expanding your ecommerce channels...

PME Cake Spain ecommerce site on a computer

client news

PME Cake launch new Spanish channels

Leading baking supplies company take advantage of tradeit's global ecommerce capabilities to continue their international online expansion...

Scribbler storefront

insights

CRO Lab - Ecommerce merchandising: strategy for large catalogues

We look at how using multiple weighted metrics can automate your merchandising to promote the items you want to appear...

Shop open sign

insights

UX Lab - Types of ecommerce model and determining site access

We explore the different types of ecommerce model you can deliver with tradeit and the workflow you can adopt within them...

Selection of Gisela Graham products

client news

Gisela Graham add retail ecommerce via tradeit

Eponymous home and giftware supplier launch their new B2C channel via their existing tradeit installation...

The Craft Company ecommerce site on a tablet

client news

The Craft Company upgrade their retail ecommerce site from Magento

Cake decorating and sugarcraft supplier enhance their ecommerce by replatforming from Magento to tradeit...

Sass & Belle websites on iMac and laptop

client news

Sass & Belle launch new designs

New designs go live for Sass & Belle's retail and B2B ecommerce sites powered by the tradeit ecommerce platform...