Multiple B2B and Retail sites all administered from a single instance of tradeit
Rich B2B functionality including quick orders, saved baskets, financial statements, user management and account information (credit limit, available credit, credit terms, account balance).
Localised, international sites for the UK, US, Spain & Hong Kong with more to follow
Built-in call centre tools providing customers support and offline order processing
Financial statements available via web services with invoices that can be paid/part-paid online, including via credit notes
Easily managed, B2B customer accounts with quick order form, saved baskets, financial statements, address book, and wishlist
Retail sites feature integrated blog with recipes, tips and ideas
Multiple payment options including on account, credit/debit card, BACS and pro-forma, plus integration with multiple PSPs for different international channels
2-way integrations with Microsoft Dynamics GP using both web services and XML data transfers
When PME Cake first approached us in 2017, they had no online presence and were looking to take the first steps on their digital journey. As a 60 year-old brand, their customers had always ordered via traditional channels and senior management were wary of upsetting this established process. So, in order to gauge interest and acquire buy-in, they first opted to use a low-end, off-the-shelf system to deliver a proof of concept and establish the demand for ecommerce was there. Having run the trial for approximately 12 months and seen the uptake, they returned in early 2019, eager to deliver a more sophisticated and user-friendly system that would service the needs of their B2B and Retail customers, integrate easily with Microsoft Dynamics GP, as well as scaling to meet future requirements including the launch of several international channels. For this they chose tradeit.
B2B & Retail Ecommerce
However, having some B2C channels as well meant that more retail focussed functions like a blog were also required. Fortunately, as tradeit has been designed from the ground up to support international B2B, Retail and D2C ecommerce it's able to provide specific tools aimed at each unique business model across any channel.
Microsoft Dynamics GP integration
One side effect of the rapid international expansion has been the limitation of their payment providers in being able to service all their different international channels. However, despite all being on the same installation of tradeit, each channel can be service by a different PSP, so TRU//ST Payments, WorldPay and Adyen have all been integrated with tradeit for each of the different markets, meaning there has been no disruption to the business and customers still have multiple payment methods available to them across each of their channels.
PME Cake have shown that by embracing the demand of their customers to buy online, and selecting a class-leading B2B and Retail Ecommerce Platform, the potential for growth is enormous, particularly with their drive to expand internationally. We expect them to go from strength to strength as they continue to grow.