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  • PME Cake

    International, B2B & Retail Ecommerce for cake decoration and baking supplies manufacturer.


Since 1956, PME Cake have proudly supplied cake decorating and baking supplies to professionals, enthusiasts and home bakers in 86 countries. With a heritage in product engineering in plastic and steelwork, PME Cake distinguishes itself in the market as a brand you can trust, with product innovation and quality at the heart of their culture.

PME Cake UK PME Cake US PME Cake Spain
  • Multiple sites

    Multiple B2B and Retail sites all administered from a single instance of tradeit

  • B2B

    Rich B2B functionality including quick orders, saved baskets, financial statements, user management and account information (credit limit, available credit, credit terms, account balance).

  • Global ecommerce

    Localised, international sites for the UK, US, Spain & Hong Kong with more to follow

  • Call centre/MOTO

    Built-in call centre tools providing customers support and offline order processing

  • Invoices

    Financial statements available via web services with invoices that can be paid/part-paid online, including via credit notes

  • My Account

    Easily managed, B2B customer accounts with quick order form, saved baskets, financial statements, address book, and wishlist

  • Integrated blog

    Retail sites feature integrated blog with recipes, tips and ideas

  • Payment options

    Multiple payment options including on account, credit/debit card, BACS and pro-forma, plus integration with multiple PSPs for different international channels

  • Integrations

    2-way integrations with Microsoft Dynamics GP using both web services and XML data transfers

Project Integrations


Microsoft Dynamics GP Trust Payments Worldpay Adyen Loqate Google Analytics Google Tag Manager

Project Overview


When PME Cake first approached us in 2017, they had no online presence and were looking to take the first steps on their digital journey. As a 60 year-old brand, their customers had always ordered via traditional channels and senior management were wary of upsetting this established process. So, in order to gauge interest and acquire buy-in, they first opted to use a low-end, off-the-shelf system to deliver a proof of concept and establish the demand for ecommerce was there. Having run the trial for approximately 12 months and seen the uptake, they returned in early 2019, eager to deliver a more sophisticated and user-friendly system that would service the needs of their B2B and Retail customers, integrate easily with Microsoft Dynamics GP, as well as scaling to meet future requirements including the launch of several international channels. For this they chose tradeit.

  • PME Cake ecommerce case study
  • PME Cake ecommerce case study
  • PME Cake ecommerce case study
  • PME Cake ecommerce case study
  • PME Cake ecommerce case study

B2B & Retail Ecommerce


As a predominantly B2B/Wholesale business, PME Cake needed an ecommerce platform that was natively designed to support such a model. That means functionality is inherent to the platform so tools like online invoicing (view, pay, part-pay, see credit notes), account management (credit limit, credit terms, account balance), quick orders and saved baskets is all available.

However, having some B2C channels as well meant that more retail focussed functions like a blog were also required. Fortunately, as tradeit has been designed from the ground up to support international B2B, Retail and D2C ecommerce it's able to provide specific tools aimed at each unique business model across any channel.

Microsoft Dynamics GP integration


As one of the main reasons for choosing Red was our vast experience in integrating with the Microsoft Dynamics suite of products, the 2-way flow of data between tradeit and their ERP was crucial. This means data like credit limits and financial statements is pulled from Dynamics GP to tradeit in real time using web services, whilst other information like customer and order information is pushed from tradeit back to GP via XML. This ensures both systems are harmonious and up to date, whilst saving on lots of manual processing.

International Ecommerce


Having originally started with two UK channels, quickly followed by a US site, PME Cake have been quick to seize on the international capabilities of tradeit and quickly expand their business overseas. Following the UK's decision to withdraw from the EU, a Spanish channel was quickly launched to help fulfil orders from the EU and avoid much of the paperwork now required when shipping goods from the UK. Other new channels for Hong Kong, South Africa and further European countries are also in the pipeline, helping to expand their operations across the world. A big change for a company who barely had a web presence just a few short years ago.

One side effect of the rapid international expansion has been the limitation of their payment providers in being able to service all their different international channels. However, despite all being on the same installation of tradeit, each channel can be service by a different PSP, so TRU//ST Payments, WorldPay and Adyen have all been integrated with tradeit for each of the different markets, meaning there has been no disruption to the business and customers still have multiple payment methods available to them across each of their channels.

PME Cake have shown that by embracing the demand of their customers to buy online, and selecting a class-leading B2B and Retail Ecommerce Platform, the potential for growth is enormous, particularly with their drive to expand internationally. We expect them to go from strength to strength as they continue to grow.

Resources

  • CUSTOMER CASE STUDY
    PME Cake
    Download and keep a copy of the case study


  • SOLUTIONS DATASHEET
    RETAIL ECOMMERCE
    Uncover more information about using tradeit to power your retail ecommerce.

  • SOLUTIONS DATASHEET
    B2B ECOMMERCE
    Understand more about how to use tradeit to sell to the trade.


  • SOLUTIONS DATASHEET
    INTERNATIONAL ECOMMERCE
    Understand the functions of tradeit that make it ideal for selling globally.


  • SOLUTIONS DATASHEET
    MULTI-CHANNEL COMMERCE
    Learn more about powering multiple ecommerce sites from a single administration system.

PME Cake News

client news  
PME Cake launch new Spanish channels
Leading baking supplies company continue their international online expansion with tradeit...
client news  
New international, B2B & Retail sites for PME Cake Supplies
Leading baking supplies company launch multiple sites all managed from a single administration system with tradeit...
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