Subscription Ecommerce - Red Technology UK

SOLUTIONSSubscription Ecommerce

Red's Subscription Ecommerce solutions enable businesses to build recurring revenue streams online.

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Discover why top companies trust Red's Subscription Ecommerce Solutions

Whether you’re offering subscription boxes, extended warranties, or membership programmes, our ecommerce platform gives you the tools to create a seamless and personalised subscription experience natively.

With features like automated billing, flexible subscription plans, customer retention tools, and in-depth analytics, you can focus on scaling your business while providing convenience and reliability to your customers. Tap into the power of recurring revenue, engender brand loyalty, and create lasting customer relationships with a subscription model tailored to your business needs.

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Subscription Ecommerce Benefits

Having begun as a tactical ecommerce solution for their international channels, Healthspan quickly transitioned their entire portfolio of sites, partnering with Red Technology to enhance its subscription ecommerce offering using the tradeit platform. The solution provided seamless recurring order management, personalised customer experiences, and automated subscription handling, improving retention, operational efficiency, and customer lifetime value.

Engender customer loyalty

Develop loyal customers and turn potential one-time purchases into repeat orders.

Improved forecasting

Helps manage cash flow, planning, product inventory and forecasting aiding the day-to-day running of the business.

Measure customer value

Measure Customer Lifetime Value (CLV) and churn rate, amongst other important KPIs.

Lower cost of acquisition

Earn a regular source of revenue without some of the associated costs of attracting that additional business.

Reduce administration

<p>Handled automatically without any additional manual intervention and customers can self-serve.</p>

Expand customer base

Open up a new customer base.

“In the last 20 years of doing ecommerce this is the fastest and easiest platform change I have been involved in. The single best thing was Red Technology made a real effort to understand our business needs and technology eco-system, and went the extra mile on more than one occasion.”

Chief Technology Officer, Healthspan

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Subscription Ecommerce Features

Most ecommerce platforms don't offer any subscriptions functionality without the use of third party plug-ins, apps or extensions. These can often incur additional annual charges, monthly fees and/or are based on a revenue share model. The tradeit ecommerce platform has subscription functionality built-in to the core code meaning it has been natively developed to work alongside all of the other functionality, straight out of the box. It's also flexible enough to support all three subscription models across retail, direct-to-consumer and B2B applications making it a great choice for providing ecommerce subscription services.

CUSTOMER CENTRIC

Seamless Online Management.

Empower your customers to implement changes to their accounts and orders themselves, saving time and energy for both the customer and your business.

Set or change frequency

Allow customers to choose from different frequencies like; weekly, fortnightly, every 3 weeks, monthly, bi-monthly, or quarterly. The list can be customised to remove frequencies that are not valid to particularly products or expanded to include any other frequencies required. Products can each have different frequencies applied.

Set delivery address

Customers can configure a delivery address for their subscriptions and all products will be sent there. Delivery addresses can be updated at any time in their account.

Cancellations/Holidays

Customers can log in to their account and cancel any subscriptions they no longer require, or move the delivery date of their next scheduled delivery if they are going to be on holiday when it is due to arrive.

Manage payments

Customers can select a card payment for subscriptions from existing cards on their account or via a new card. They can change payment card at any point from within their account. Customers are emailed before taking payment for each subscription, outlining what's included each time, and are also notified of expiring & expired cards.

Preferred billing day

Customers can choose a billing day to suit them (Mon-Sun) which they can change at any time in their account. Set a cut off day for shipment day and choose the day your customers shipments are sent.

Scheduled delivery

The relevant delivery option will automatically be assigned to any subscriptions to ensure that it arrives as requested by the customer.

MARKETING

Your subscribers are special so treat them like it.

Keep engaged with your subscribers through tradeit's rich set of marketing tools.

Conditional components

Display or remove any content based on the customer segment meaning you can tailor content to your loyal subscribers that other customers can't see, or differentiate between different subscriber types/levels such as platinum, gold, silver etc...

Reporting

Examine the performance of your subscribers, analyse trends and be alerted to customers changing, reducing or stopping their subscription for re-engagement campaigns.

Triggered emails

Trigger emails based on user action or inaction such as new, lapsing or lapsed subscribers.

Unique promotions

Include or exclude subscribers from promotional campaigns or offers so you are not giving away too much margin, or only focusing certain activities on your most loyal customers.

Recommend-a-friend

Encourage subscribers to introduce your subscription services to others with discounts for new subscribers and those who recommend them.

FLEXIBLE BILLING

Secure & reliable recurring payments.

Let regular billing take care of itself freeing up time for both you and your customers.

Flexible setup

Automatically take payment from your customers on a recurring basis without any manual intervention. Once they are subscribed, tradeit manages the rest, meaning you can confidently predict when your recurring revenue is coming in.

Payment

Customers can select a card payment for subscriptions from existing cards on their account, or via a new card which they can change at any point. Customers are emailed before taking payment for each subscription, outlining what's included and the amount debited from their card each time. They are also notified of expiring & expired cards.

PCI-DSS compliant

Fully PCI-DSS compliant meaning payments are taken safely and securely at the requested frequency.

Failed Payments/Dunning

Help negate delinquent churn with our built-in, automated, failed payment recovery tools. If payment fails, the customer will be notified and then have 24 hours to amend it in order to receive their goods as scheduled. They will also be notified if their preferred payment method will expire in the next 2 months. Merchants can report on failed payments of subscriptions in tradeit’s administration system.

Frictionless checkout

Customers with an existing subscription can easily add additional items to their subscription without the need to check out again ensuring quick and simple purchasing without the need to re-key information in each time.

Transformational Ecommerce Solutions

Learn more about our Subscription Ecommerce solutions

Subscription Ecommerce Case Studies

CUSTOMER PROJECT

"Subscription numbers in the first month are the second highest we have ever had including Covid."

Chief Technology Officer, Healthspan

View Case Study ›

CUSTOMER PROJECT

"The subscription module has been great to work with, our customers are very happy with everything, and everyone understands how it works very well."

Ecommerce & Marketing Director, Pet Family

VIEW CASE STUDY ›