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  • Subscription Ecommerce

    Customer retention and a recurring revenue online.

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Helping retailers, manufacturers and distributors grow and manage their online subscriptions.

Reduce your cost of acquisition, build strong customer relationships and create loyal followers with reliable sources of recurring revenue through subscriptions. tradeit enables you to offer replenishment, curation or access subscription services to your customers with a complete set of self-service tools.



Turn them into loyal advocates.

No matter what your business model or type, the flexibility of tradeit’s subscription functionality means it can be adapted to suit whatever you sell, from the ongoing replenishment of commodity items, to simple online access to paid-for content. The subscription tools have been designed to allow the customer to self serve and provide a host of benefits.

  • Engender customer loyalty

    Turn potential one-time purchases into repeat orders. Create extremely loyal customers and, potentially, brand advocates that can provide you with valuable word of mouth about your products or services helping your subscription business grow.

  • Lower cost of acquisition

    It costs six times as much to acquire a new customer as it does to retain an existing one. Earn a regular source of revenue without some of the associated costs of attracting that additional business, help drive increased profits and a reduction in required resources.

  • Improved forecasting

    The guaranteed future revenue from subscriptions helps merchants to manage cash flow, planning, product inventory and forecasting aiding the day-to-day running of the business.

  • Reduce administration

    Free up valuable staff time and resources by avoiding heavy levels of administration necessary for processing new customers, new orders and invoices. Subscriptions are handled automatically without any additional manual intervention required and the customer self-service tools enable them to easily manage their own repeat orders.

  • Measure customer value

    As users who subscribe to your products or services will potentially remain customers for a longer amount of time, this gives you a far more accurate way of measuring Customer Lifetime Value (CLV) and churn rate, amongst other important KPIs.

  • Expand customer base

    Subscriptions can help you open up a new customer base where previously users wouldn’t have been able to afford, or would have been unwilling, to pay the large upfront cost associated with a service. (Think of cloud-based software costs for example. These often now have a monthly subscription fee per user for access, compared to previously where they might have required total payment up front to access the product).

  • Increase business value

    Additional recurring revenue makes businesses more valuable and more attractive to potential buyers. If you are looking to exit a business, a proven subscriber base with a guaranteed projected revenue, and product loyalty will be a worthwhile asset.

Built-in Subscription Ecommerce Features

Most ecommerce platforms don't offer any subscriptions functionality without the use of third party plug-ins, apps or extensions. These can often incur additional annual charges, monthly fees and/or are based on a revenue share model. The tradeit ecommerce platform has subscription functionality built-in to the core code meaning it has been natively developed to work alongside all of the other functionality, straight out of the box. It's also flexible enough to support all three subscription models across retail, direct-to-consumer and B2B applications making it a great choice for providing ecommerce subscription services.


Seamless online management.

Empower your customers to implement changes to their accounts and orders themselves, saving time and energy for both the customer and your business.

Set or change frequency

Allow customers to choose from different frequencies like; weekly, fortnightly, every 3 weeks, monthly, bi-monthly, or quarterly. The list can be customised to remove frequencies that are not valid to particularly products or expanded to include any other frequencies required. Products can each have different frequencies applied.

Set delivery address

Customers can configure a delivery address for their subscriptions and all products will be sent there. Delivery addresses can be updated at any time in their account.


Customers can log in to their account and cancel any subscriptions they no longer require, or move the delivery date of their next scheduled delivery if they are going to be on holiday when it is due to arrive.

Manage payments

Customers can select a card payment for subscriptions from existing cards on their account or via a new card. They can change payment card at any point from within their account. Customers are emailed before taking payment for each subscription, outlining what's included each time, and are also notified of expiring & expired cards.

Preferred billing day

Customers can choose a billing day to suit them (Mon-Sun) which they can change at any time in their account. Set a cut off day for shipment day and choose the day your customers shipments are sent.

Scheduled delivery

The relevant delivery option will automatically be assigned to any subscriptions to ensure that it arrives as requested by the customer.


Your subscribers are special so treat them like it.

Keep engaged with your subscribers through tradeit's rich set of marketing tools.

Conditional components

Display or remove any content based on the customer segment meaning you can tailor content to your loyal subscribers that other customers can't see, or differentiate between different subscriber types/levels such as platinum, gold, silver etc...


Examine the performance of your subscribers, analyse trends and be alerted to customers changing, reducing or stopping their subscription for re-engagement campaigns.

Triggered emails

Trigger emails based on user action or inaction such as new, lapsing or lapsed subscribers.

Unique promotions

Include or exclude subscribers from promotional campaigns or offers so you are not giving away too much margin, or only focusing certain activities on your most loyal customers.


Encourage subscribers to introduce your subscription services to others with discounts for new subscribers and those who recommend them.


Secure & reliable recurring payments.

Let regular billing take care of itself freeing up time for both you and your customers.

Flexible setup

Automatically take payment from your customers on a recurring basis without any manual intervention. Once they are subscribed, tradeit manages the rest, meaning you can confidently predict when your recurring revenue is coming in.


Customers can select a card payment for subscriptions from existing cards on their account, or via a new card which they can change at any point. Customers are emailed before taking payment for each subscription, outlining what's included and the amount debited from their card each time. They are also notified of expiring & expired cards.

PCI-DSS compliant

Fully PCI-DSS compliant meaning payments are taken safely and securely at the requested frequency.

Failed Payments/Dunning

Help negate delinquent churn with our built-in, automated, failed payment recovery tools. If payment fails, the customer will be notified and then have 24 hours to amend it in order to receive their goods as scheduled. They will also be notified if their preferred payment method will expire in the next 2 months. Merchants can report on failed payments of subscriptions in tradeit’s administration system.

Frictionless checkout

Customers with an existing subscription can easily add additional items to their subscription without the need to check out again ensuring quick and simple purchasing without the need to re-key information in each time.

McAdams dog food

McAdams logo

"The subscription module has been great to work with, our customers are very happy with everything, and everyone understands how it works very well."
E-commerce & Marketing Director, McAdams


Subscription Ecommerce Resources


Subscription Ecommerce News & Insights

Using a tactical ecommerce platform to experiment and expand with less cost and risk
A look at how the use of tactical ecommerce can help avoid the costly and time-consuming rollouts of additional ecommerce channels or technology...
client news  
Tribal Pet Foods launch their new D2C ecommerce site on tradeit
The world’s only cold pressed dog food replatform their direct to consumer ecommerce to Red Technology...
CRO Lab - Reducing churn in subscription ecommerce
We examine what churn is and how to go about avoiding it for your subscription ecommerce business...
client news  
McAdams upgrade their D2C ecommerce site to tradeit
Leading supplier of premium pet food enhance their ecommerce offering by upgrading from WooCommerce to the tradeit ecommerce platform…
CRO Lab - Subscriptions for ecommerce
We discuss the rise of online subscriptions and how tradeit can help you take advantage of this lucrative growing market...