Red Technology and Healthspan won the Retail Systems Award 2026 for Online Innovation of the Year for the development of an innovative Quick Buy and Post-Purchase Upsell solution on the tradeit platform.
The solution enables eligible customers to complete purchases in a single click using saved payment and delivery details and allows additional purchases directly from the order confirmation page without re-entering payment details.
Completely customised designs, with unique components, across both sites meaning they can have different designs between brands, ensuring they stand out from their competitors and avoid the cookie cutter look & feel often associated with theme-based platforms
Seamless integration via web services with Microsoft Dynamics Navision including user data, customers, orders and subscriptions. Other integrations with CyberSource, Feefo, Qixol, Loqate, Google Tag Manager & Google Analytics
Built-in replenishment subscriptions for recurring purchases, without relying on third-party apps or plug-ins.
Batch certificates and expiry dates on every Elite brand product for easy tracing and customer convenience
eWallet payment method restrictions are automatically applied to prevent users ordering CBD products. Category name changes are also applied for users landing on CBD from social ads
Shared users with single login across both sites for customer convenience
Localised DTC websites across multiple regions, supporting international growth while maintaining a unified platform.
When Healthspan initially approached us in 2020, they wanted to expand their online business into new international territories in Ireland, Australia and New Zealand. The project was initially just a tactical solution as their existing Sitecore implementation, which ran their UK sites, was too inflexible, expensive, and slow to deliver these new channels. Any expected ROI was also difficult to predict, particularly as they were launching into unknown or untapped markets where sales may not be in line with the initial and ongoing cost of operating there. tradeit provided the perfect tactical solution as it was quick and cost effective to deploy, without losing any of the functionality of Sitecore. They were delighted with the results.
Having delivered those initial six sites for them, and having used our solution for a couple of years, they began to realise how expensive, slow and feature-poor Sitecore was in comparison. It quickly became apparent that tradeit could cater for all of the requirements of their two main flagship UK sites, but with less cost, more flexibility, and superior functionality. The obvious decision was made and they set about replatforming their UK channels to tradeit too.
Their installation of tradeit now caters for four different sites across two brands and two different countries, with a mixture of both shared and unique content. Further channels can easily be added and can support different designs, languages (if required), currencies, content, products, prices, offers, shipping options, payment types and much more.
For a business of their size, with online turnover alone accounting for over 40% of their revenue, site performance and conversion is vital. Despite having already worked with tradeit for a couple of years, there's always some hesitancy when replatforming, particularly with the effect it may have on KPIs, Google Core Web Vitals, and SEO. Their UK sites account for a lot of their revenue. Any fears were unfounded though. In fact, since replatforming, the site is faster and ranks better on SERPs. This, along with other front-end changes has already driven an increase in conversions on mobile and desktop, whilst subscription numbers are the highest they've ever been (including during COVID). Light development changes are quicker too, whilst content change speeds are infinitely faster than Sitecore. There's one other huge benefit though, the great licencing and hosting economics mean they will save over 60% of their previous costs. So what started as a tactical solution is now their core platform for online growth.
Healthspan wanted to reduce friction for returning customers while increasing conversion opportunities throughout the purchasing journey. Working together, Healthspan and Red Technology developed two innovative capabilities within the tradeit platform:
Returning authenticated customers can purchase directly from product pages and product listings using stored payment and delivery details, reducing the traditional multi-step checkout process to a single click.
Following a successful order, eligible customers can place an additional order directly from the confirmation page without re-authenticating or re-entering payment details.
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