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    D2C ecommerce for leading supplement provider.

Founded in 1996, Healthspan has remained at the forefront of advancements in the world of health and nutrition ever since. Having started with just six products, their two ranges now extend to hundreds of supplements and sports nutrition products used by some of the world's leading athletes including The New Zealand All Blacks, British Cycling, The Lawn Tennis Association, British Athletics and many others.

Project Highlights

  • Customised designs

    Completely customised designs, with unique components, across both sites meaning they can have different designs between brands, ensuring they stand out from their competitors and avoid the cookie cutter look & feel often associated with theme-based platforms

  • Seamless integrations

    Seamless integration via web services with Microsoft Dynamics Navision including user data, customers, orders and subscriptions. Other integrations with CyberSource, Feefo, Qixol, Loqate, Google Tag Manager & Google Analytics

  • Replenishment subscriptions

    Sites both feature replenishment subscriptions which are inherent to the platform meaning there are no clunky plug-ins, bolt-ons or apps and no additional costs

  • Product tracing

    Batch certificates and expiry dates on every Elite brand product for easy tracing and customer convenience

  • Payment restrictions

    eWallet payment method restrictions are automatically applied to prevent users ordering CBD products. Category name changes are also applied for users landing on CBD from social ads

  • Shared login

    Shared users with single login across both sites for customer convenience

Project Integrations

Microsoft Dynamics Navision CyberSource logo PayPal logo Loqate logo Qixol logo Feefo logo Google Tag Manager logo Google Analytics 4 logo

Project Overview

When Healthspan initially approached us in 2020, they wanted to expand their online business into new international territories in Ireland, Australia and New Zealand. The project was initially just a tactical solution as their existing Sitecore implementation, which ran their UK sites, was too inflexible, expensive, and slow to deliver these new channels. Any expected ROI was also difficult to predict, particularly as they were launching into unknown or untapped markets where sales may not be in line with the initial and ongoing cost of operating there. tradeit provided the perfect tactical solution as it was quick and cost effective to deploy, without losing any of the functionality of Sitecore. They were delighted with the results.

Healthspan UK ecommerce site on iMac
Healthspan Elite ecommerce site on laptop
Healthspan Elite products
Healthspan Elite UK website on iPad
Healthspan UK ecommerce site on phone


Having delivered those initial six sites for them, and having used our solution for a couple of years, they began to realise how expensive, slow and feature-poor Sitecore was in comparison. It quickly became apparent that tradeit could cater for all of the requirements of their two main flagship UK sites, but with less cost, more flexibility, and superior functionality. The obvious decision was made and they set about replatforming their UK channels to tradeit too.

Multichannel Ecommerce

Their installation of tradeit now caters for eight different sites across two brands and four different countries, with a mixture of both shared and unique content. Further channels can easily be added and can support different designs, languages (if required), currencies, content, products, prices, offers, shipping options, payment types and much more.

Lower cost, better performance

For a business of their size, with online turnover alone accounting for over 40% of their revenue, site performance and conversion is vital. Despite having already worked with tradeit for a couple of years, there's always some hesitancy when replatforming, particularly with the effect it may have on KPIs, Google Core Web Vitals, and SEO. Their UK sites account for a lot of their revenue.

Any fears were unfounded though. In fact, since replatforming, the site is faster and ranks better on SERPs. This, along with other front-end changes has already driven an increase in conversions on mobile and desktop, whilst subscription numbers are the highest they've ever been (including during COVID). Light development changes are quicker too, whilst content change speeds are infinitely faster than Sitecore.

There's one other huge benefit though, the great licencing and hosting economics mean they will save over 60% of their previous costs. So what started as a tactical solution is now their core platform for online growth.



Healthspan UK News

Using a tactical ecommerce platform to experiment and expand with less cost and risk
A look at how the use of tactical ecommerce can help avoid the costly and time-consuming rollouts of additional ecommerce channels or technology...
client news  
Healthspan’s international ecommerce rollout reaches Australia
Following the recent launch of sites in both Ireland and New Zealand, Healthspan have continued their global D2C ecommerce expansion with two new for the Australian market on tradeit...
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Healthspan Elite continue their international rollout with new Irish D2C channel
The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new Irish direct-to-consumer ecommerce channel on tradeit...
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Healthspan Ireland launch their D2C ecommerce site on tradeit
Leading provider of high-quality vitamins and supplements add another international channel on tradeit...
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Healthspan Elite NZ turn to tradeit for D2C ecommerce
The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new New Zealand ecommerce channel on tradeit...