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  • Ecommerce Integration Hub

    Fully integrated Retail & B2B ecommerce solutions.

As part of an ecommerce build or replatforming project, the logical step for most businesses is to tie together your ecommerce store with other business systems within your organisation. This gives you a seamless flow of data between your website and any supporting systems such as accounting, ERP, CRM, WMS, OMS, stock management, fulfilment, payment service providers, marketplace channels and many more. The tradeit ecommerce platform's Integration Hub has been designed to deliver standardised and simplified two-way integrations helping to avoid the pitfalls of running multiple disparate systems and managing large amounts of data.

Integration Hub Features

  • Robust

    Extremely robust integrations with all channels and systems, providing online retailers with resilient, fully integrated ecommerce solutions without compromising agility.

  • Flexible

    The integration hub is very flexible, accepting XML & TAB data delivery formats for batch transfers as well as a full set of Web Services for real-time integrations.

  • Affiliate Management

    Manage feeds to affiliates, 3rd party comparison sites and marketplaces including Amazon, Google Merchant Center, Kelkoo, Affiliate Window & others.

  • Store Integration

    Integrate with physical stores to provide Click & Collect/Reserve, Store stock checks and other omni-channel functionality.

  • Third-party Integrations

    Connect the tradeit ecommerce platform with ERP, fulfilment, CRM, PSP & financial systems.

  • Sitemap Updates

    Automatically update Google sitemaps, aiding search engine optimisation.

  • Mass Imports/Exports

    Complete mass imports and/or exports of product data using CSV files.

Integration Architecture

The tradeit ecommerce platform has been specifically engineered to deliver extremely robust integrations with supporting business systems and 3rd party applications, providing online retailers with resilient fully integrated ecommerce solutions without compromising agility. Whether your organisation is using a commercial package like Microsoft Dynamics NAV, Sage 200 or SAP Business One, or bespoke software developed by an in-house team, the tradeit ecommerce platform combined with our integration expertise can fit into your business.

Delivering both real-time and offline integration models, the platform’s flexible architecture means that it is able to adapt to suit your existing processes and workflows. The platform interfaces with other systems using common data delivery methods including, XML, TAB, CSV & Web Services. The platform already has a number of pre-built integrations with an array of software and services, helping to reduce development time and costs.

Integration Architecture

Importing & Exporting Data

tradeit holds a wealth of data pertaining to orders, products and customers. As customers tend to interact directly with the system it often holds the most up-to-date information and using the Integration Hub this data can be shared with numerous third party systems. Data that can be shared includes:

  • Product & Order Data

    Export/import order data including order statuses, order email, billing & shipping address details, order date stamp, shipping date, currency, exchange rate, shipping costs, any comments appended to the order, pricelist used, payment method, shipping tracking number, purchase order number, originating domain/channel and any custom order attributes. tradeit also features filtering options on product exports meaning they can be segmented by group or category in order to speed up and make data manipulation easier.

  • Invoices

    Export/import order data including order statuses, order email, billing & shipping address details, order date stamp, shipping date, currency, exchange rate, shipping costs, any comments appended to the order, pricelist used, payment method, shipping tracking number, purchase order number, originating domain/channel and any custom order attributes.

  • Customer Data

    Customer data that can be fed in and out of the platform includes, customer groups, website credentials, credit limits assigned to a customer, personal details, shipping address details, subscriptions to mailing lists, favourites, wish lists and any custom attributes.

  • Redirects

    Redirects can be easily imported and exported in bulk meaning updates/changes can be made en masse. Redirect types supported include; 301 permanent, 302 temporary, marketing (vanity URLs), category, page, product & custom.

Seamless Integrations

As customers tend to interact directly with the system it often holds the most up-to-date information and using the Integration Hub this data can be shared with numerous third party systems including:

  • ERP, CRM, OMS & Fulfilment systems

    tradeit has tight two way integrations with a number of Fulfilment, ERP, CRM & Accounting systems from leading vendors including Microsoft Dynamics NAV, SAP Business One, Sage 200, Pegasus Opera, Sanderson Elucid, Microsoft Dynamics AX, Infor, WinMan, Exchequer, Intact, Salesforce, Amethyst and many others. For many businesses, Enterprise Resource Planning (ERP) systems are core to their operation and act as a central store for information used by various in-house systems.

  • Email Marketing (ESPs)

    Whilst tradeit contains sophisticated email marketing functionality for bulk, transactional and triggered emails, the platform has two-way integrations with a number of leading Email Service Providers including RedEye, dotdigital, Adestra, emarys, Cheetah Digital, MailChimp (including Mandrill),, Aurea, Salesforce Marketing Cloud, Actito, Maxemail, Force24 and many more.

  • Payment Integration

    Ensuring that your customer’s transactions are handled efficiently and securely is paramount. An unreliable PSP connection can mean lost sales opportunities, missed revenue, and directly impact on cash flow. tradeit is robustly integrated with leading payment gateways, providing merchants with reliable payment processing and the flexibility to offer multiple payment methods, one click checkout, store payment details using tokenisation, accept global payments, and ensure that your payment processes comply with PCI. Payment service providers include TRU//ST Payments, CyberSource, Sage Pay, PayPal, Klarna and WorldPay.

  • Marketplaces

    Expand your reach by selling on different marketplaces alongside your ecommerce channels. tradeit's marketplace management tools allow you to effectively and efficiently manage product data (including images), pricing, stock and orders through international marketplace channels such as Amazon. Share content between all of your ecommerce and marketplace channels avoiding the duplication of content and effort. Report on the success of each marketplace channel and compare their performance with any of your other channels with tradeit's reporting tools.

  • Geo-Location

    For online retailers, understanding the location of their customers represents an opportunity to personalise the customer experience based on their geographic location. Cross border retailers can use customer IP data to automatically display the correct website for their territory, localised in the correct language and using the appropriate currency. tradeit can also use the longitude and latitude of a user's browser for accurately locating where they are and delivering localised content accordingly.

  • Address/Postcode Lookup

    Incorrect delivery addresses cost online businesses a substantial amount of money and with this in mind Red’s tradeit ecommerce platform is pre-integrated with Loqate (formerly PCA Predict / Postcode Anywhere). The postcode auto-fill and validation solution from Loqate not only makes the checkout process smoother for customers but merchants also benefit from the increased accuracy of the addresses captured.

  • Analytics, A/B, and Multivariate Testing

    tradeit enables comprehensive integrations with advanced web monitoring, analytics & testing solutions. These tools enable you to constantly monitor and optimise your ecommerce stores, helping to easily analyse user paths, conduct A/B and multivariate testing, monitor site traffic and report on generated revenue. tradeit is commonly integrated with tools such as Google Analytics and Optimizely but can be integrated with enhanced web analytics software such as IBM Customer Analytics.

  • Fraud Screening

    For enhanced security, tradeit can be integrated with fraud management tools and payment security solutions to protect your revenue, giving you peace of mind when processing payments. Fraud screening services can be delivered both in real-time and offline, and you can customise how the screening fits within their order workflows.

  • Online Chat

    Enhance the customer experience and provide them with instant online help. The tradeit ecommerce platform has been integrated with a number of leading online chat providers including WhosOn, LiveAgent,, LivePerson and Live Chat.

  • Affiliates

    Deliver tailored content, landing pages and promotions for traffic inbounding via affiliate sites, see how many users visit your site from each, and understand how each scheme performs.

Integration Hub Resources

    Understand more about the capabilities of tradeit's integration hub and how it helps merchants knit together their ecommerce eco-system.

Integration Partners

The tradeit ecommerce platform has been integrated with hundreds of different pieces of third party and bespoke software including, but not limited to:

Microsoft Dynamics NAV Sage 200 SAP Business One Winman Linnworks Microsoft Dynamics 365 Access Sanderson Intact Hansaworld IBM AS/400 Microsoft Dynamics AX Pegasus Sage 500 Infor Orderwise jda Exchequer Sage 50 Cybertill Khaos Control Fulfilmentcrowd Eci Progress Sage X3 Microsoft Dyanmics GP Caliq Prima Solutions TRUST Payments PayPal Cybersource worldpay Adyen Klarna PCI-PAL Deko Apple Pay SagePay iDEAL Givex Adelante Dotdigital Mailchimp RedEye Emarsys Adestra Cheetah Digital Sign Up To Aurea Salesforce Marketing Cloud Actito Maxemail Force24 Affiliate Window Amazon Marketplace Stock In The Channel Google Shopping Channel Advisor Quidco Commerce Connector Oracle iProcurement Rakuten Linkshare Commission Junction Affiliate Google Merchant Centre Webgains Loqate Shutl Experian Global E Bundlebox Lineten Sales Tax Datalink Google Maps Maxmind VATlayer Who's On LiveAgent Liveperson Pure Chat Zendesk LiveChat Olark Trustpilot Feefo Bazaarvoice Reviews Trustspot Google Analytics Ensighten Optimizely Olapic Foursixty Google Tag Manager Yieldify Facebook Pixel Custom Gateway Salesforce Icecat Pimberley HPE iQuote Channel Central Tangiblee Tableau Elasticsearch Collectec Hot Jar
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