Skip to main content
  • B2B Ecommerce

    Sell directly into the trade.


    Contact us

Capital Hair & Beauty logo
Westcoast logo
Stateside Skates logo
Alan Howard logo
Something Different Wholesale logo
Tropicana Wholesale logo

B2B Ecommerce Platform


Utilising our highly evolved tradeit B2B ecommerce platform, Red works with market leading organisations to implement flexible, robust and scalable B2B ecommerce solutions. Red is uniquely placed to tailor a solution that complements your business processes and integrates with your systems infrastructure allowing your business customers to order online helping to reduce operational costs whilst freeing up staff to concentrate on generating new business. Capable of handling an unlimited number of product SKUs, product categories and price variations the tradeit B2B ecommerce platform is ideally suited to high volume manufacturers, wholesalers and distributors.

User's My Account

Reduce the load on your business and empower your customers with tradeit’s advanced set of B2B self-service tools, helping your customers manage their own account and orders online.

  • Online Management

    Access a dedicated 24/7/365 self-service portal containing all their information including billing and shipping addresses, order history, credit limits, payment terms and much more.

  • Invoicing

    Access full details of invoices online, including shipping & billing addresses, order date, payment due date, PO number, details of every item ordered, balance of each individual item and the total order. Outstanding invoices can be added to the basket and paid for with a credit note or a credit or debit card.

  • Individual Credit Limits

    Set individual credit limits for customer accounts and allow them to buy online through an ecommerce enabled website.

  • Master & Sub Accounts

    Control ordering and spending capabilities of all regional sites from a central location, including approvals system and credit limits.

  • Subscriptions

    Manage any subscriptions through account including changing frequency, delivery address, billing day, payment method or pausing whilst on holiday.

  • Back Orders

    Access full details of any back orders by searching through them in account. See outstanding items and get alerted to any increment/decrement of the items and any status changes via email..

  • Returns

    Raise any returns, refunds or replacement products with approval/rejection system.

  • Re-Ordering

    View or edit saved baskets, quick order pad and regularly ordered items meaning re-ordering is quick and easy.

  • Downloadable Content

    Access any downloadable content such as PDF documents, technical specifications, CAD drawings or software updates.

  • Quotation System

    Build and submit quote requests, and once returned by the merchant convert them to orders.

  • Full Reporting

    Reporting lets you check and control your account statuses and spending patterns.

Merchant Tools

Deliver class-leading ordering tools aimed at supporting merchants to close more business whilst providing customers with all of the options they need.

  • Quotation System

    Online quote request and convert to order operating either independently or in conjunction with an ecommerce basket. Merchants can drive quotes from call centre, set specific pricing and then push to customers via my account and email that they can convert to an order.

  • Back Orders

    Access full details of any back orders by searching through them based on customer, company, order or product. Enable various actions to be executed based on any changes to the status of that back order, including sending an email to the customer when the status changes or there's an increment/decrement of the items they are waiting for.

  • Vendor Managed Inventory

    Enables customers to maintain an agreed inventory of products at any and each of their locations and deliver simple replenishment when the stock holding falls below the agreed threshold. When the merchant undertakes a stock check any shortfall is then ordered online against that location and account, at an agreed timescale.

  • Pricing Manager

    Merchants can set the % value (₊/-) against parent price lists for products, product groups and customers. The engine auto calculates the child pricing and assigns. Can also apply delivery costs, discounts, offer bands, gift options and advert basket price conditions across price lists or on a currency level.

  • Minimum Order Quantities

    It's not always viable for businesses to sell some items in low volume. Set a minimum order quantity for any product as well as adding rules and workflows around alerting customers to this, and managing stock based on these restrictions.

  • Quantity Breaks

    Incentivise your trade customers to spend more by offering quantity based discounts per product. This enables you to lower the unit cost based on the amount they buy (e.g. 1-9 for £12 each, >10 for £10 each).

  • Re-ordering Tools

    Saved baskets, quick order pad and regularly ordered items meaning re-ordering is quick and easy.

  • Quantity Steps

    Each product can be sold in fixed quantities (e.g. 5, 10, 15) with workflows and rules to alert customers and manage stock.

  • VAT Checker

    Integration with services such as vatlayer.com enable you to validate the authenticity of VAT numbers during checkout.

  • Multiple Payment Options

    Offer customers the choice of buying on credit or debit card, account, invoice, pre-paid credit, gift cards/vouchers, subscriptions or 'bill me later' services like Klarna.

  • Reporting

    Reports let you check and control customer’s account statuses and produce invoices.

  • Remote Order Capture

    Give your sales team remote access to the call centre tools (via tablet or laptop) so they can build quotes and create orders for customers on site.

  • Call Centre/MOTO

    Allow admin users to setup/view customer accounts and process orders on their behalf. Define an account manager for each customer meaning only they will have access through the MOTO tools. Even override prices in the basket whilst on the phone to customers in order to close the sale!

  • Collection Points/Trade Counters

    Expand your reach, improve your service and enhance your fulfilment capabilities using Click & Collect or Click & Reserve via collection points, trade counters, or warehouses.

  • Online Stock Checker

    Let customers check live stock levels of any product at any warehouse or collection point, online.

  • Multi-address delivery

    Place a single order for delivery to multiple locations, ideal for central purchasing offices with remote sites.

+ more

Plus even more great functionality

  • Customised Design

    Stand out from your competitors and avoid a cookie cutter look and feel with a completely unique design in line with your business and brand.

  • Personalisation

    Personalise product offering and prices to individual customers as well as restricting access to specific products or product segments if required.

  • Customisable Products

    Allow customers to specify materials to be cut to order, offer non-standard options, or bespoke configurators (and calculate pricing accordingly) online.

  • Marketing & Merchandising

    All the great marketing & Merchandising tools normally associated with retail ecommerce.



B2B Ecommerce Case Studies

hair salon
CUSTOMER PROJECT
Capital Hair & Beauty logo

"Red and the tradeit platform have suited us perfectly over the years, supporting our growth by ensuring our sites are reliable, fast and offer our customers all the functionality and user-friendliness they require."
Ecommerce Manager, Capital Hair & Beauty

Learn more ›

Silmid employee using vendor managed inventory via their ecommerce site on a tablet
CUSTOMER PROJECT
Silmid logo

"We were able to trade on the first day with no issues and immediately received good feedback from customers. The build process is robust, we were very impressed with the team, and certainly felt safe in their hands."
Operations Director, Silmid

View Case Study ›

printing press
CUSTOMER PROJECT
Papergraphics logo

"The site will free up human resources to be able to be more proactive rather than being transactionally reactive. It will help us increase cross-selling, up-selling, customer lifetime value (LTV), and retention."
Managing Director, Papergraphics

Learn more ›

person scanning box at The Barcode Warehouse
CUSTOMER PROJECT
The Barcode Warehouse logo

"It has been a true partnership with Red offering expert advice on top of their robust platform. I would have no hesitation in recommending them to anyone."
Business Development Director, The Barcode Warehouse

Learn more ›

B2B Ecommerce News & Insights

insights  
How tradeit is delivering enhanced B2B Ordering Portals
We look at the expansion of advanced online ordering portals using systems like tradeit...
news  
Silmid announced as a finalist at the inaugural B2B Ecommerce Awards
Leading supplier of chemical consumables in aviation shortlisted in Mid Market B2B Ecommerce Distributor of the year category...
insights  
Streamlining PPE & Safety Procurement with tradeit
We explore how the emergence of B2B Portals like tradeit are helping safety & PPE suppliers streamline their procurement processes...
client news  
TIEVA sets the stage for future IT procurement with the launch of Apexio eBusiness Platform
One of the UK's leading providers of IT Technology solutions launch their new e-business platform Apexio on tradeit....
client news  
Splendid Trading launch new B2B website with tradeit
Premium bar and kitchen essentials wholesaler, Splendid Trading, launch their new B2B website...
insights  
UX Lab - making sense of VAT in ecommerce
We examine some of the difficulties when calculating VAT for ecommerce sites...
insights  
The next evolution of B2B ecommerce shaping the IT industry
We talk to Technology Reseller about how tradeit is already delivering next-generation ecommerce to businesses in the IT sector...
client news  
Aerospheres takes flight with the launch of their new ecommerce site on tradeit
Leading supplier of aerospace components launch their new B2B ecommerce site on tradeit...
client news  
Capital Hair & Beauty undergo a design refresh
Leading supplier of hair and beauty products to the trade give their B2B ecommerce site a brand new look...
client news  
Canagan Group replatform their B2B Ecommerce to tradeit
Supplier of exclusive, world class products to the independent pet trade deliver enchanced B2B ecommerce...

B2B Ecommerce Resources

SOLUTIONS DATASHEET
B2B ECOMMERCE
SOLUTIONS DATASHEET
B2B SOLUTIONS BROCHURE
SOLUTIONS DATASHEET
SOLUTIONS BROCHURE
SOLUTIONS DATASHEET
SUBSCRIPTION ECOMMERCE
PLATFORM DATASHEET
B2B FEATURE LIST
WEBINAR
AVOIDING CHANNEL CONFLICT WITH ECOMMERCE