Business to Business
Heavyweight ecommerce functionality from a platform designed from the ground up to service complex B2B requirements
Price list manager
Sophisticated price list manager calculates customer and product discounts from main pricelist meaning only two price lists (£/€) are needed across entire site and customer base
Two-way integration with OrderWise ERP system for prices, stock, accounts, invoices/credits/payments, and orders
Built-in call centre capabilities including pricing override at the basket, adding/removing promotions, adding free gifts, and much more
Automated promotions driven by expiry date and whether products have reached defined sales level within a certain period. Also includes advanced features such as selectable free gifts, cloning offers, alerts when close to qualifying for a discount, and countdown timers on each offer
Spend & save
Spend & save loyalty scheme designed to encourage users to spend x% more than during a previous time period to acquire a reward
Host of quick ordering tools such as saved baskets, saved quick order forms (with optional CSV upload), and back in stock notifications with direct add to basket links
Responsive design across four breakpoints - previous site was not optimised for mobile devices
Integration with Mailchimp ESP
Whilst a small portion of their business is through retail channels, they primarily trade B2B and could no longer grow their online business sufficiently using their old ecommerce platform. Like most platforms, its B2B ecommerce offering was basically just a tweaked retail site, rather than one built from the ground up to service the unique requirements of B2B ecommerce, so lacked a lot of the functionality they required to stay ahead of their competitors.
Ease of Ordering
Due to the nature of the products that they sell, many of them carry expiry dates so ensuring a regular turnover of stock is important to make sure they are not left holding huge amounts of out of date stock. In order to address this they have created automatic processes, promotions and merchandising in tradeit, such as adding products to the clearance category based on their expiry date with a discount applied, set up products to move to the flash sale category if sales don't meet their specified level for a certain time period, and removing any free gifts from offers when they are not in stock.
The site now also features a spend & save loyalty scheme which means Tropicana Wholesale can incentivise their customers to spend more over a defined time period (i.e. a month) than previously, in return for a reward. Customers can track their progress, and their target, in their my account as well as seeing any unused rewards.