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  • Ecommerce for Builder's Merchants

    Leading retail & trade ecommerce solutions for Building Merchants.


Ecommerce solutions for Building Merchants

Helping builder's merchants who want to further their digital footprint & grow online.

As a builder's merchant your digital footprint is becoming more significant as the trade evolves and younger tradespeople move online to place orders, request quotes for jobs, and manage their trade accounts. Your web platform offering must be strong. You also have the unlimited opportunity of DIY & retail customers who will choose to order with the merchants' that have the strongest online offerings. Find out how Red Technology & our ecommerce platform, tradeit, is ideal for builder's merchants looking for a long-term, class leading ecommerce solution.

Omni-channel ready

Ensure your website is harmonised with your branches.

Allowing your customers to shift across different channels when purchasing with you is becoming key for every builder’s merchant. With your customers changing, and more choosing online to place orders, it's key you have a class leading omni-channel ecommerce offering to stay ahead of your competitors.
Click & Collect / Reserve

Offer same day Click & Collect and/or Click & Reserve at any of your physical stores. You can also distribute products to stores from a central warehouse for a service with a longer time frame.

Fulfil from Anywhere

Ship online orders from store stock or move items between stores for collection. Rapid fulfilment services such as Shutl or Lineten can also be integrated to deliver items locally from physical stores within 60 minutes of ordering!

Single Customer View

Push phone and in-branch orders through the website, directly or via integration with your EPoS or ERP, meaning customers can view all orders in one place via their online account.

Branch Stock Checker

Show customers 'live' stock levels online of every product at every branch. Buffer levels for each can be controlled in the admin system to provide some allowance for sudden in-branch purchases, more popular items, or busier branches.

Endless Aisle

Enable store staff to check stock and place online orders for customers of items that you don't currently have in stock, but which are available at other stores or held at a central location.

Call Centre

Give office & branch staff the ability to login to the website & carry out a range of actions on the customer's behalf like checking invoicing and orders statuses, placing orders, raising & converting quotes and much more.

Click & Collect

Easy customer collection from any of your trade counters.

  • Click & collect/reserve from branches/trade counters
  • Check stock levels of any product at any branches/trade counters online
  • See if nearby branch has stock if out of stock at first branch of choice
  • Adjust time to collect based on stock movement between branches all done in real time, we have done this across 125 branches for one of our customers

Get in touch

Learn more about our Ecommerce solutions
Let's schedule some time to discuss your ecommerce goals, what's holding your business back, and how we can help grow your online sales.
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Built for the trade

Delight your customers with the tools they need.

Give your trade customers the ability to manage their accounts online, saving them time if they're unable to visit you in-branch. Set quantity breaks, MOQs, & quantity steps and allow them to view & pay invoices, generate quick orders, re-order regularly ordered items, view credit limits & terms, see bespoke/tailored pricing and more.

Give those with larger requirements the ability to build quotes online & send to you for pricing, meaning they don’t always have to visit you in branch or on the phone during office hours. tradeit’s call centre tools allow your staff to login, amend pricing on the quotation and push back to the customer which they can convert to an order online.


Building site


Drainage pipes

Match your delivery options to customer expectation and outperform your competitors with increased fulfilment options & flexibility.

Multi-address Delivery

Allow customers to split orders to multiple delivery addresses meaning they can send materials to multiple sites from a single online order saving huge amounts of time on admin. Can also split items by availability (ship those in stock now and those on back order when available) or fulfilment type.

Fulfilment types

Offer customers a vast range of delivery options such as same day, next day, or 2-3 day, alongside Click & Collect/Reserve. By combining fulfilment types on an order you can even drop ship products direct from your suppliers.

Local Delivery

Route online orders to the nearest trade counter and fulfil them from branch stock. Delivery areas can be assigned to a branch and different costs associated with each relevant delivery type. Stock can even be moved between branches to fulfil orders

Phone showing customisable products that can be ordered online

Customisable Building Products

Make the non-standard, standard.

As a building merchant, chances are you have some products like building materials & timber that can be cut to size, or products like aggregate, gravel & cement that could be purchased in specific quantities. tradeit has the capability to let your customers order non-standard products or quantities online via their phone, tablet or laptop. This means they get the exact item they want with dynamic pricing calculated in real time, saving them & you time without the effort of phone calls/quotes/emails or visits in branch for such items.

Learn More

Marketing & Merchandising Tools

tradeit features a comprehensive toolset enabling you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website.

  • Promotions Engine

    Highly configurable, rules-based promotions engine is capable of handling even the most complex promotions empowering ecommerce teams to drive promotional & personalisation strategies forward.

  • Personalised Content

    Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey, each and every time they visit your site.

  • Loyalty Scheme

    Build company affinity and automatically reward your best customers, incentivising them to keep coming back time after time, and turn them into advocates. tradeit offers both points-based & spend-and-save loyalty schemes.

  • Email Marketing

    Create email marketing campaigns, execute them and then analyse the results. Take it a stage further by with triggered email campaigns to individuals or groups of customers based on their action or inaction.

  • Search

    Save users time by ensuring products are easy to find increasing the chance of conversion with class-leading search tools, powered by Elasticsearch.

  • Merchandising Tools

    Fine tune how items are displayed on category and product listings pages with configurable merchandising tools giving you control over sort options, facets, product attributes and more.

Custom Design & CMS

Stand out from your competitors online.
At Red our customers have the ability to have a completely custom web design, helping them stand out from their competitors online and not following generic website theme’s & templates.

CMS/In-Site Editing – Through tradeit’s insite editing tool you can create, copy, or tweak all the pages on your website. Have the ability to add content wherever you like on a web page and give yourself freedom and control of the content your website shows your customers.

Personalisation – The tradeit ecommerce platform gives you the ability to push tailored & personalised web content to your customers based on a range of criteria e.g. who the customer is, what they like to buy, where they have arrived on your site from & much more.


house being built

Integrations specialists

We help merge your EPoS, CRM, ERP, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.




Microsoft Dynamics 365 Business Central



Khaos Control

Microsoft Dynamics NAV

Sage 200

SAP Business One






Microsoft Dynamics AX



Microsoft Dynamics GP

Ecommerce Resources


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