Skip to main content
  • Ecommerce for the
    Pet Care Industry

    Leading B2B, D2C and B2C
    ecommerce platform and solutions
    ideal for the pet care industry.

Pet Family logo Canagan Group logo McAdams logo We.Pet logo
Sell effectively online with an ecommerce solution from Red Technology. With proven results in the Pet Care industry, our highly evolved tradeit ecommerce platform can help you take the next step in your ecommerce offering. Red works with some of the leading brands in the industry and have implemented flexible, robust and scalable ecommerce solutions to help them succeed. Red is uniquely placed to tailor a solution that complements your business processes and integrates with your systems infrastructure.

tradeit Ecommerce Platform

Capable of handling an unlimited number of products, variations, dimensions, weights, prices and customers, the tradeit ecommerce platform has been built from the ground up to natively support B2B, D2C and B2C ecommerce making it ideal for pet care suppliers and retailers looking to service their customers online.

  • Customised design

    Stand out from your competitors and avoid a cookie cutter look and feel with a completely unique design in line with your business and brand.

  • Rich Marketing Tools

    Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.

  • Personalised Content

    Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey, each and every time they visit your site.

  • Content Management

    Take control of your sites with simple content management through tradeit's rich in-site editing tools.

  • Invoicing

    Give customers full details of invoices online, including shipping & billing addresses, order date, payment due date, PO number, details of every item ordered, balance of each individual item and the total order. Outstanding invoices can be added to the basket and paid for with a credit note or a credit or debit card.

  • Call Centre/MOTO

    Allow admin users to setup/view customer accounts and process orders on their behalf. You can also define an account manager for each customer's account meaning only they will be able to access it through the MOTO tools. You can even override prices in the basket whilst on the phone to your customers in order to close the sale!

  • Vendor Managed Inventory

    Enables customers to maintain an agreed inventory of products at any and each of their locations and deliver simple replenishment when the stock holding falls below the agreed threshold. When the merchant undertakes a stock check any shortfall is then ordered online against that location and account, at an agreed timescale.

  • Price List Manager

    Merchants can set the % value (₊/-) against parent price lists for products, product groups and customers. The engine auto calculates the child pricing and assigns. Can also apply delivery costs, discounts, offer bands, gift options and advert basket price conditions across price lists or on a currency level.

  • Back Orders

    Access full details of any back orders by searching through them based on customer, company, order or product. Enable various actions to be executed based on any changes to the status of that back order, including sending an email to the customer when the status changes or there's an increment/decrement of the items they are waiting for.

  • MOQs

    It's not always viable for businesses to sell some items in low volume. Set a minimum order quantity for any product as well as adding rules and workflows around alerting customers to this, and managing stock based on these restrictions.

  • Quantity Breaks

    Incentivise your trade customers to spend more by offering quantity based discounts per product. This enables you to lower the unit cost based on the amount they buy (e.g. 1-9 for £12 each, >10 for £10 each).

  • Quotation System

    Online quote request and convert to order operating either independently or in conjunction with an ecommerce basket. Merchants can drive quotes from call centre, set specific pricing and then push to customers via my account and email that they can convert to an order.

  • Individual Credit Limits

    Set individual credit limits for customer accounts and allow them to buy online through an ecommerce enabled website.

  • Re-ordering

    Enable quick and easy re-ordering with saved baskets, quick order pad and regularly ordered items lists.

  • My Account

    Provide customers with a dedicated 24/7/365 self-service portal containing all information including billing, order history, credit limits, payment terms and much more.

  • Quantity Steps

    Each product can be sold in fixed quantities (e.g. 5, 10, 15) with workflows and rules to alert customers and manage stock.

  • Master & Sub Accounts

    Control ordering and spending capabilities of all regional sites from a central location, including approvals system and credit limits.

  • Customisable products

    Allow customers to specify products to be customised with printing or unique sizes (and calculate pricing accordingly) online.

  • Remote Order Capture

    Give your sales team remote access to the call centre tools (via tablet or laptop) so they can build quotes and create orders for customers in store or on site.

  • Integrations

    Real-time integrations with ERP, CRM, OMS, accounting and warehouse management software from leading vendors, as well as bespoke, in-house systems alongside other third party tools or plug-ins.

  • Click & Collect/Reserve

    Expand your reach, improve your service and enhance your fulfilment capabilities using Click & Collect or Click & Reserve via stores, collection points, trade counters or warehouses.

  • Loyalty Scheme

    Build brand affinity and automatically reward your best customers, incentivising them to keep coming back time after time, and turn them into advocates.

  • Online Stock checker

    Let customers check live stock levels of any product at any store, warehouse or collection point, online.

  • Multi-address Delivery

    Don't make customers checkout twice, let them place a single order for fulfilment to multiple locations, ideal for shipping to multiple sites.

  • VAT Checker

    Integration with services such as enable you to validate the authenticity of VAT numbers during checkout.

  • Multiple Payment Options

    Offer customers the choice of buying on credit or debit card, on account, via invoice or via alternative payment methods such as Klarna, Apple Pay or Deko Pay.

  • Full Reporting

    Reporting lets you check and control customer's account statuses and produce invoices.


Reduce your cost of acquisition, build strong customer relationships and create loyal followers with reliable sources of recurring revenue through subscriptions. tradeit enables you to offer replenishment, curation or access subscription services to your customers with a complete set of self-service tools.
  • Fully PCI-DSS compliant.
  • Customers have complete control over their account allowing them to update details such as delivery address, frequency (weekly, monthly etc...), products included in subscription, payment method, and required delivery day. It also allows them to cancel their subscription at any time.
  • If payment fails the customer will be notified and they then have 24 hours to amend it in order to receive their goods as scheduled.

See More


We are integration specialists and tradeit has been integrated with many leading providers of ERP, Accounting, Payment, and Email systems.... as well as numerous other third party tools used online. Visit the link below for a more extensive list.

See More

  • Microsoft Dynamics NAV Sage 200 SAP Business One Winman Intact Hansaworld Microsoft Dynamics 365 Business Central TRUST Payments PayPal Cybersource worldpay Adyen Klarna Apple Pay Mailchimp Dotdigital

Pet Care Ecommerce Customers

Canagan dog food
Canagan logo

"tradeit is a slick and easy to use B2B ordering portal and the build process is very thorough. I would definitely recommend them as a partner."
Managing Director, Canagan

Visit site ›

McAdams dog food
McAdams logo

"Red have been nothing short of exceptional with their knowledge and guidance with this project. They have been a pleasure to work with from start to finish."
E-Commerce & Marketing Director, McAdams


We.Pet logo

"Red have a very professional approach, and good project management experience. I would definitely recommend Red as a partner."
Brand Manager, We.Pet

Visit site ›

Ecommerce Resources

Ecommerce Platform feature list
See a comprehensive list of the retail & B2B feature set of tradeit.

Woman holding shopping bags
Uncover more information about using tradeit to power your retail ecommerce.

B2B Ecommerce Solutions
Learn more about why tradeit has been designed from the ground up to create stunning B2B ecommerce experiences.

Bottling plant
Learn more about selling directly to your end users with the tradeit ecommerce platform.

Uncover more information about using tradeit to power your retail ecommerce.

Pet Care Ecommerce News & Insights

Red nominated for two more ecommerce awards
Our work with both DK Tools and Tropicaana Wholesale has been shortlisted for two separate awards this year...
client news  
McAdams upgrade their D2C ecommerce site to tradeit
Leading supplier of premium pet food enhance their ecommerce offering by upgrading from WooCommerce to the tradeit ecommerce platform…
client news  
Canagan Group replatform their B2B Ecommerce to tradeit
Supplier of exclusive, world class products to the independent pet trade deliver enchanced B2B ecommerce...
UX Lab - Managing the fulfilment of bulk orders in international ecommerce
How calculating the cost of shipping, duties and taxes for international bulk orders in the basket reduces the risk of abandonment...
Ecommerce Trends 2021
Our experts highlight some of the key functionality they expect to gather momentum or be introduced to ecommerce over the coming 12 months...
CRO Lab - Automatically optimise personalised promotions & markdowns with tradeit
We examine how to automatically drive your promotions and merchandising strategy by using the data you have to target indiviidual users...
client news launch their new B2B ecommerce site on tradeit
New pet supplies wholesaler choose best in class platform for their first foray into ecommerce...
Ecommerce Trends 2020
Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
client news  
Tropicana Wholesale launch Spend 4 Rewards using tradeit's loyalty scheme
The UK's leading sports nutrition supplier are set to reward their most deserving customers...
How payment flexibility can be crucial for increasing conversions, AOV and serving international markets
We explore some of the main payment methods for online stores...
Ecommerce Trends 2019
Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
Why a loyalty scheme MUST be part of your ecommerce armoury
We explore the reasons why it's now paramount to have an ecommerce loyalty scheme...
client news  
Maximuscle re-launch MaxiRewards with tradeit
Europe's leading sports nutrition company deliver their new loyalty scheme with tradeit's points-based system...
UX Lab - Delivering the best ecommerce checkout you can
We look at the features your ecommerce checkout should provide...
Back To Top