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    Insights into the world of ecommerce,
    plus the latest news from us and our customers.

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  • insights  
    The transition to Google Analytics 4
    With examine the news that Google is sunsetting Universal Analytics and what changes that will bring...
  • insights  
    Our ultimate guide to ecommerce replatforming
    We examine why, when and how to replatform your ecommerce store...
  • news  
    Red shortlisted for Retail Systems Award 2022
    Our work with F.Hinds in driving conversions through image-based recommendations has been nominated for the Online Innovation of the Year...
  • news  
    tradeit ecommerce platform update 7.0.1b
    Details on the latest update of the tradeit ecommerce platform, 7.0.1b
  • insights  
    The Web browser 100 problem
    We examine the problems that might be caused by Google Chrome and Mozilla Firefox moving to version 100 of their popular browsers...
  • insights  
    CRO Lab - Automatically drive conversions from wish lists
    We examine how using automatically generated emails for price reductions on customer 'favourites' helps to drive conversions without any extra resources...
  • client news  
    Tribal Pet Foods launch their new D2C ecommerce site on tradeit
    The world’s only cold pressed dog food replatform their direct to consumer ecommerce to Red Technology...
  • insights  
    CRO Lab - Image-based product recommendations
    We examine how image-based product recommendations can aid users and increase conversions for certain product types...
  • news  
    tradeit among the Top 5 Retail Marketing Solutions providers in UK 2022
    Retail Tech Insights recognises tradeit as a key tool for retailers in 2022 and beyond...
  • insights  
    Adopting Elasticsearch to drive ecommerce search, recommendations and personalisation
    We explore some of the enhanced search functionality that Elasticsearch provides for powering search, recommendations and personalisation...
  • insights  
    UX Lab – Taking orders for customisable products with dynamic pricing
    We examine how you can now sell customised products directly from the page using tradeit...
  • insights  
    Red shortlisted for the European IT & Software Excellence Awards
    Our work for PME Cake appears in the Best New Business Solution category...
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