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    Insights into the world of ecommerce,
    plus the latest news from us and our customers.

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  • insights  
    Using a tactical ecommerce platform to experiment and expand with less cost and risk
    A look at how the use of tactical ecommerce can help avoid the costly and time-consuming rollouts of additional ecommerce channels or technology...
  • news  
    Red nominated for European Ecommerce Award
    We're delighted to have been shortlisted for the European Ecommerce Innovation Award for our work with F.Hinds...
  • news  
    Red shortlisted for two ecommerce awards 2022
    We've been nominated for two separate ecommerce awards for our work with F.Hinds and as a leading ecommerce agency...
  • insights  
    UX Lab - Using order rules to help aid fraud protection
    We examine how the implementation of configurable order rules can provide you with an additional layer of protection from online fraud...
  • news  
    tradeit ecommerce platform update 7.0.1b
    Details on the latest update of the tradeit ecommerce platform, 7.0.1b
  • insights  
    The transition to Google Analytics 4
    With examine the news that Google is sunsetting Universal Analytics and what changes that will bring...
  • insights  
    Our ultimate guide to ecommerce replatforming
    We examine why, when and how to replatform your ecommerce store...
  • news  
    Red shortlisted for Retail Systems Award 2022
    Our work with F.Hinds in driving conversions through image-based recommendations has been nominated for the Online Innovation of the Year...
  • insights  
    The Web browser 100 problem
    We examine the problems that might be caused by Google Chrome and Mozilla Firefox moving to version 100 of their popular browsers...
  • insights  
    Adopting Elasticsearch to drive ecommerce search, recommendations and personalisation
    We explore some of the enhanced search functionality that Elasticsearch provides for powering search, recommendations and personalisation...
  • insights  
    CRO Lab - Automatically drive conversions from wish lists
    We examine how using automatically generated emails for price reductions on customer 'favourites' helps to drive conversions without any extra resources...
  • client news  
    Tribal Pet Foods launch their new D2C ecommerce site on tradeit
    The world’s only cold pressed dog food replatform their direct to consumer ecommerce to Red Technology...
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