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  • Content Management

    Create, update and control
    product & web content.

The tradeit ecommerce platform features a class-leading suite of expert content management tools giving you complete in-house control over all product and web content. The easy to manage WCM is ideal for creating seamless online user journeys and consistent experiences across any device and touchpoint. With rich PIM for control of product data, simple in-site editing of content, and numerous tools for social engagement, it offers the complete solution for combining your commerce, content and community in a single ecommerce platform. The functionality within tradeit's content management tools shorten deployment times, whilst its flexible architecture provides a development framework that can scale and encapsulate diverse requirements.

Web Content Management (WCM)

Simple and quick website management
for non-technical users.

The tradeit ecommerce platform's Web Content Management (WCM) makes the task of managing web content across ecommerce websites quicker and easier for non-technical staff. It’s the ideal way to ensure your ecommerce websites stay up-to-date and in-tune with your customers. tradeit's web content management system has been designed to enable effective website management for businesses of all sizes. Based on the latest Microsoft .NET & SQL Server technology, tradeit's ecommerce CMS is designed for ease of deployment and ease of use, enabling increased productivity for users at all levels.
  • Create, remove, edit and restore pages

    In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.

  • Image & media library

    In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.

  • Multi-lingual content

    In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.

  • SEO friendly

    In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.

  • Content lifecycle management

    In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.

  • Roles-based permissions

    In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.

In-site Editing

See changes on the storefront end as you make them.

tradeit features simple to use in-site editing meaning non-technical staff can easily create, edit and delete content pages. As work is carried out directly through the storefront it’s easy to preview your additions or changes to see how they appear before publishing them.

  • Templates Templates
    Each page is built on a template which is populated with a number of editable zones.
  • Zones; Zones
    Each zone can be populated with one or more conditional component. Zones can be easily moved up and down the page to change their order.
  • Within zones, pre-defined components enable you to display different content in different ways using text, images, buttons, links, social feeds, carousels, banners, videos or a WYSIWYG to create styled layouts within each zone. Those components can have conditions applied to display when they meet certain criteria such as who the user is, what they do, what's in their basket and much more providing extremely powerful personalisation capabilities and multivariate testing scope.

    There is also a recommended products component specifically designed to populate carousels of up-sells and cross-sells wherever required.
  • Elements Elements
    Each component contains elements which represent something that can be edited to populate the component. This might be an image, text, video, or a link for example.
  • Scope Scope NEW
    Scope can be applied to content meaning you can display it; globally (on every page of your site(s)), by channel (just a specific channel), by template (on every occurance of that template across your site), or by page (applies to only that page). This allows you to edit any page and replicate content across your site, or only apply to a specific scope for more targeted content delivery.
The tradeit ecommerce platform's In-site editing functionality

Product Information Management (PIM)

A central repository of product data for use across any channel.

tradeit's Product Information Management tool provides online and multi-channel retailers, distributors or wholesalers with a centralised system for managing your product catalogue. tradeit’s PIM gives you the tools you need to ensure that your product data is up-to-date, accurate and consistent across all your online channels.

  • Product catalogue management Product catalogue management
    Multiple product descriptions, images and attributes for effective customer targeting with unlimited variations such as size and colour.
  • Flexible taxonomies architecture Flexible taxonomies architecture
    Enable multiple associations of products across categories, related products and product groupings.
  • Simple attribute management Simple attribute management
    Manageable groups for product types and unlimited user-defined product attributes including product code aliases.
  • Facetted navigation management Facetted navigation management
    Manage facets, search and sort options.

  • Multi-channel & multi-domain Multi-channel & multi-domain
    Aggregate all of your product data creating a central repository of accurate, enriched content for use in online and offline channels including marketplace and affiliate feeds.
  • Multiple price list management Multiple price list management
    Manage multiple price lists with differential pricing, in multiple currencies and across multiple channels.
  • Multi-lingual Multi-lingual
    Manage product content in multiple languages including those using Cyrillic and symbol-based text.
  • Multi-currency & taxation models Multi-currency & taxation models
    Manage sites with multiple currencies and taxation models such as Nexus (US).

Community & Social Tools

Leverage community and social tools to engage with your customers.

Extend your online strategy and leverage the power of community and social tools to more effectively engage with your customers and engender loyalty.

Reviews & Ratings

Peer reviews and ratings offer tremendous value to prospective consumers and tradeit provides opportunities for users to rate and review products on your site. Administrators have the option to approve, edit or delete any submission before publishing, whilst ratings can also be leveraged to drive faceted navigation, sort options and rankings.

tradeit can also be integrated with third party services such as Feefo or Trustpilot, if your preference is to use an independent review service.

Enhanced SERP performance and social media output

tradeit features control over, twitter cards and rich snippets meaning you can enhance your output for search engines and influence what is displayed via the various social media channels, such as Facebook, Twitter and Google, when somebody shares a link from your site. Link to all of the common social media sites from your product, content or blog pages.

Integrated blog

Manage and host your own integrated blogs within tradeit, with templates and components specifically designed to help. Delivering regular content is a great way to boost your SEO presence and attract visitors. tradeit enables you to tag and reference your articles across other site pages to help ensure reader relevance.

Questions & Answers

Using dynamic Q&A functionality you can invite users to post questions they have about a particular product or piece of content, and allow other users to respond. All questions and answers can be approved by your administrators before publishing.


Encourage sharing and word of mouth with tell-a-friend functionality on products. You can even reward the referrer and/or referee when using the functionality in conjunction with tradeit’s promotions engine.

On-site Social Commerce

Power your own social network, within your own site.

The tradeit ecommerce platform's on-site social commerce capability

The ultimate in peer validation and social proof is delivered through tradeit’s built-in social network. It provides rich, user-generated content with image uploads, comments, and likes, alongside user follow/unfollow options, and site-wide or individual activity feeds, all managed via a user's My Account. These real-time alerts notify users of the on-site actions of their peers (what they’ve uploaded, bought, watched, commented on, followed etc…) providing the social validation they need in the place where they can shop – a combination that’s proven to increase online revenue.



Winsor & Newton logo

Combining commerce, content and community.
See how "The World's Finest Art Materials" used tradeit to power their on-site social commerce.

Winsor & Newton ecommerce case study

Content Management Resources

Covering PIM, in-site editing and social tools, tradeit's CMS is designed to enable non-technical users to administer every element of their website, delivering class-leading experiences for their customers.

Learn how to personalise any content on your site with conditional components.

Examine more about operating multiple retail and/or B2B websites from the same administration system in tradeit.

Build brand and product stories through the contextualisation of content and expand your social presence using tradeit's content and social tools.

Content Management News & Insights

CRO Lab - Increase conversions with editable system emails
How editable emails provide you with a relationship-building opportunity, every time you contact a user so we've made them easy to edit...
UX Lab - A look at product variations
We examine the different ways of handling product variations on both product listing pages and product detail pages...
Ecommerce personalisation made simple - conditional components
We examine how to deliver truly unique customer experiences with tradeit's conditional components...
Ecommerce Trends 2020
Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
Ecommerce Trends 2019
Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
The essentials of a good ecommerce product detail page
We look at the things we consider most important for a good ecommerce product page...
UX Lab - Why on-site social commerce should be at the heart of your ecommerce strategy
How creating your own on-site social network can bring greater rewards for your brand...
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