Greater agility
Make quick updates to your site without relying on developers, helping you respond faster to market changes and customer needs.
Consistent brand experience
Maintain control over your messaging and visuals across all pages and channels, ensuring a unified brand presence.
Empowered teams
Give marketing and ecommerce teams the freedom to manage content independently, reducing bottlenecks and improving workflow.
Improved efficiency
Streamline content creation and management, saving time and reducing manual effort across departments.
Scalable content management
Easily manage growing product ranges, seasonal campaigns, and multi-site setups without added complexity.
Better customer engagement
Deliver timely, relevant content that resonates with your audience, driving higher engagement and conversions.
In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.
Manage the use of rich media across your site using the media library enabling you to store, share and re-use content. There’s also a built-in image editor and resizer helping to optimise images.
Translation management for sites using multiple languages including Cyrillic and symbol-based text, both on page and via bulk import.
Access and edit all of the on-page elements such as page title, meta tag keywords, meta tag descriptions, meta titles to ensure your pages rank well in search engine results pages.
Full lifecycle management of content, from creation through to deletion and even restoration. Administrators can also determine whether a page is live or not, and whether to display it in the menu structure, search results and sitemap.
Roles-based security and workflows give administrator control over who has the right to make changes, who has the right to approve changes and who has the right to publish content live.
Duplicate entire channels meaning international or alternative brand sites become simple to launch (requiring only CSS & design changes) saving customers both time and money.
Supports 2-Factor Authentication when logging in to either the storefront or the administration system.
Templates
Each page is built on a template which is populated with a number of editable zones. Transactional emails are also built on templates which are populated with a number of editable zones.
Zones
Each zone can be populated with one or more conditional component. Zones can be easily moved up and down the page to change their order.
Components
Within zones, pre-defined components mean different content can be displayed in different ways using text, images, buttons, links, social feeds, carousels, banners, videos or WYSIWYG to create layouts.
Conditional Components
Optionally, each component can have 40+ rules for when to display, enabling advanced personalisation.
Learn more
Elements
Each component contains elements which represent something that can be edited to populate the component. This might be an image, text, video, or a link for example.
Scope
Scope can be applied to content meaning you can display it; globally (on every page of your site(s)), by channel, by template, or by page.
The ultimate in peer validation and social proof is delivered through tradeit’s built-in social network. It provides rich, user-generated content with image uploads, comments, and likes, alongside user follow/unfollow options, and site-wide or individual activity feeds, all managed via a user's My Account. These real-time alerts notify users of the on-site actions of their peers (what they’ve uploaded, bought, watched, commented on, followed etc…) providing the social validation they need in the place where they can shop – a combination that’s proven to increase online revenue.
Create and manage product content on an ad-hoc basis. Through tradeit’s PIM merchants can add / edit / remove product information including pricing, images, relationships, attributes, translations and product groupings.
tradeit organises all products and content through a powerful category structure. System administrators can create an unlimited number of categories and sub-categories, giving them full control over how information is presented. Products and content can be associated with multiple categories, enabling flexible relationships such as cross-category listings, related items, and product groupings—all managed directly within the platform.
Create manageable product groups with unlimited custom attributes, including product code aliases. Attributes can power key features like faceted search, product variations (e.g. size or colour), and automation—tailored to your setup and business needs.
Manage large volumes of data with tradeit's import/export tool. You can easily export existing data, make updates offline, and re-upload it to apply changes across your site. It’s a fast and efficient way to update content, products, or configurations in bulk—without manual entry.
tradeit supports multi-domain, multi-channel, and international ecommerce out-of-the-box, meaning administrators can create, store, and manage alternative content for different websites and languages—including Cyrillic and symbol-based scripts. Translations can be handled both on-page and via bulk import, making it easy to manage multilingual content at scale.
Manage sites with multiple currencies and taxation models such as Nexus (US).
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Community & Social Tools
Leverage community and social tools to engage with your customers.
Peer reviews and ratings offer tremendous value to prospective consumers and tradeit provides opportunities for users to rate and review products on your site. Administrators have the option to approve, edit or delete any submission before publishing, whilst ratings can also be leveraged to drive faceted navigation, sort options and rankings.
tradeit can also be integrated with third party services such as Feefo or Trustpilot, if your preference is to use an independent review service.
tradeit features control over schema.org, twitter cards and rich snippets meaning you can enhance your output for search engines and influence what is displayed via the various social media channels, such as Facebook, Twitter and Google, when somebody shares a link from your site. Link to all of the common social media sites from your product, content or blog pages.
Manage and host your own integrated blogs within tradeit, with templates and components specifically designed to help. Delivering regular content is a great way to boost your SEO presence and attract visitors. tradeit enables you to tag and reference your articles across other site pages to help ensure reader relevance.
Using dynamic Q&A functionality you can invite users to post questions they have about a particular product or piece of content, and allow other users to respond. All questions and answers can be approved by your administrators before publishing.
Encourage sharing and word of mouth with tell-a-friend functionality on products. You can even reward the referrer and/or referee when using the functionality in conjunction with tradeit’s promotions engine.