The tradeit ecommerce platform features a class-leading suite of expert content management tools giving you complete in-house control over all product and web content. The easy to manage CMS is ideal for creating seamless online user journeys and consistent experiences across any device and touchpoint. With a rich PIM for control of product data, simple in-site editing of content, and numerous tools for social engagement, it offers the complete solution for combining your commerce, content and community in a single ecommerce platform. The functionality within tradeit's content management tools shorten deployment times, whilst its flexible architecture provides a development framework that can scale and encapsulate diverse requirements.
Web Content Management (WCM)
The tradeit ecommerce platform’s Web Content Management (WCM) makes the task of managing web content across ecommerce websites quicker and easier for non-technical staff. It’s the ideal way to ensure your ecommerce websites stay up-to-date and in-tune with your customers. tradeit's web content management system has been designed to enable effective website management for businesses of all sizes. Based on the latest Microsoft .NET & SQL Server technology, tradeit's ecommerce CMS is designed for ease of deployment and ease of use, enabling increased productivity for users at all levels.
Create, edit, remove and restore content pages
In-site editing enables administrators to edit sites in a faster, easier and more natural way, directly through the storefront.
Image & media library
Manage the use of rich media across your site using the media library enabling you to store, share and re-use content. There’s also a built-in image editor and resizer.
Flexible templates and components
All pages within the tradeit ecommerce platform are built around templates – these control the structure and layout of your web page, ensuring conformity to corporate image and usability guidelines and making sure content is correctly placed and formatted.
Content lifecycle management
Full lifecycle management of content, from creation through to deletion and even restoration. Administrators can also determine whether a page is live or not, and whether to display it in the menu structure, search results and sitemap.
Access and edit all of the on-page elements such as page title, meta tag keywords, meta tag descriptions, meta titles to ensure your pages rank well in search engine results pages.
Roles-based security and workflows give administrator control over who has the right to make changes, who has the right to approve changes and who has the right to publish content live.
Translation management for sites using multiple languages including Cyrillic and symbol-based text.
tradeit features simple to use in-site editing meaning non-technical staff can easily create, edit and delete content pages. As work is carried out directly through the storefront it’s easy to preview your additions or changes to see how they appear before publishing them.
The system uses templates which are created around your design requirements, with editable zones that can be easily filled with different content. Each page has a single template assigned to it with the template determining the layout of the page, how many zones you’ll have and what components are available.
Each content page consists of a number of zones that can be populated with one or more components. Zones can be easily moved up and down the page to change their order.
tradeit features a vast library of pre-defined component types alongside a standard WYSIWYG editor meaning different content such as; text, images (these can be optimised for different break points/device types), video, flash components, banners, carousels, social media feeds, downloads, product content pulled directly from the PIM, and much more, can all be used to create stunning feature-rich content. New components can be created as and when required.
Components can be moved up and down within each zone and the content within them can also be moved around giving you complete flexibility over your page layout. Editable shared zones also exist which mean content can be changed site-wide making it ideal for things like menus, headers and footers.
A component consists of one or more elements. Each element represents an area within a component that can be edited. For example, an image might be one element with text underneath it being another.
Product Information Management (PIM)
tradeit’s Product Information Management tool provides online and multi-channel retailers, distributors or wholesalers with a centralised system for managing your product catalogue. tradeit’s PIM gives you the tools you need to ensure that your product data is up-to-date, accurate and consistent across all your online channels.
Product catalogue management
Multiple product descriptions, images and attributes for effective customer targeting with unlimited variations such as size and colour.
Facetted navigation management
Manage facets, search and sort options.
Flexible taxonomies architecture
Enable multiple associations of products across categories, related products and product groupings.
Simple attribute management
Manageable groups for product types and unlimited user-defined product attributes including product code aliases.
Multi-channel & multi-domain management
Aggregate all of your product data creating a central repository of accurate, enriched content for use in online and offline channels including marketplace and affiliate feeds.
Multiple price list management
Manage multiple price lists with differential pricing, in multiple currencies and across multiple channels.
Manage product content in multiple languages including those using Cyrillic and symbol-based text.
Multi-currency & taxation models
Manage sites with multiple currencies and taxation models such as Nexus (US).
Product Data Management
tradeit uses a single, centralised product catalogue allowing you to integrate product data from multiple sources.
You can directly enrich product information through tradeit's administration system on an individual product basis, use the import/export facility to make changes en masse before uploading them in bulk, or automatically through integration with external systems like ERP or WMS, or supplier feeds.
Community & Social Tools
Extend your online strategy and leverage the power of community and social tools to more effectively engage with your customers and engender loyalty.
Reviews and Ratings
Peer reviews and ratings offer tremendous value to prospective consumers and tradeit provides opportunities for users to rate and review products on your site. Administrators have the option to approve, edit or delete any submission before publishing, whilst ratings can also be leveraged to drive faceted navigation and sort options.
tradeit can also be integrated with third party services such as Feefo or Trustpilot, if your preference is to use an independent review service.
Enhance your SERP performance and social media output
tradeit features control over schema.org, twitter cards and rich snippets meaning you can enhance your output for search engines and influence what is displayed via the various social media channels, such as Facebook, Twitter and Google+, when somebody shares a link from your site. The pre-installed AddThis social bookmarking widget helps expand the capability for social sharing further still, with links to all of the common social media sites from your product, content or blog pages.
Integrated blogs and forums
Manage and host your own integrated blogs or forums within tradeit, with templates and components specifically designed to help. Delivering regular content is a great way to boost your SEO presence and attract visitors. tradeit enables you to tag and reference your articles across other site pages to help ensure reader relevance.
Questions & Answers
Using dynamic Q&A functionality you can invite users to post questions they have about a particular product or piece of content, and allow other users to respond. All questions and answers can be approved by your administrators before publishing.
Encourage sharing and word of mouth with tell-a-friend functionality on products. You can even reward the referrer and/or referee when using the functionality in conjunction with tradeit’s promotions engine.
On-site Social Commerce
The ultimate in peer validation and social proof is delivered through tradeit’s built-in social network. It provides rich, user-generated content with image uploads, comments, and likes, alongside user follow/unfollow options, and site-wide or individual activity feeds, all manged via a user's My Account. These real-time alerts notify users of the on-site actions of their peers (what they’ve uploaded, bought, watched, commented on, followed etc…) providing the social validation they need in the place where they can shop – a combination that’s proven to increase online revenue.
Find out more about tradeit's on-site social commerce capabilities.
Learn more about tradeit's Content Management tools