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  • Ecommerce Software

    About Red Technology.

    Leading multichannel retail, B2B
    & D2C ecommerce software provider.

About us

Red Technology was founded as an
ecommerce solutions provider in 2001.

We are a UK based company specialising in designing, developing and supporting UK and international ecommerce solutions. In the early 2000's it became apparent that ecommerce requirements were becoming more sophisticated and the UK mid-market lacked a flexible, easily integrated ecommerce software solution that could handle any mix of Retail, B2B and Information websites. This led to the development of tradeit™ which is now a sophisticated and scalable ecommerce platform with which many successful businesses have based their online growth.

We combine the flexibility and dynamism of a small company with strong recurring revenues and an excellent financial position. We provide quality ecommerce services at competitive rates allowing us to grow market share which in turn allows us to continually invest in staff, technology and services. We have grown organically over a number of years with considered investment and a stable management team, focused on continual innovation and our customers' success.

Why choose ecommerce from Red Technology?

Laptop showing the tradeit ecommerce platform's administration system

01. The tradeit™ Ecommerce Platform

Our class-leading .NET platform.

Highly flexible and scalable B2B, Retail and D2C ecommerce platform with strong international & multichannel capabilities, rich functionality and a clear roadmap for future innovation.

We're differentiated from the competition by owning all aspects of our ecommerce solution; this control leads to significant client benefits as we are able to move swiftly and flexibly to address any requirement. We frequently release new features ensuring that our customers stay at the very forefront of ecommerce technology.

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02. The company we keep

Some familiar names basing
their ecommerce operations with us.

We work with some of the UK's best known retailers, manufacturers, distributors and wholesalers across their B2B, Retail, DTC & International ecommerce channels. An increasing number of leading companies have decided to base their successful ecommerce operations on tradeit, thus creating a virtuous circle of investment that improves the platform and draws more customers.

Maximuscle logo

"Managing the websites centrally, with the capability of local content input, branding and pricing structures gives us the flexibility we need to push ahead into global markets. Selecting Red Technology and tradeit is the best business decision I have ever made."

Ecommerce Director, Maximuscle

Maximuscle ecommerce site homepage in browser

Tropicana Wholesale ecommerce site homepage on a laptop

03. Solutions that sell

Delivering seamless online experiences.

We take a consultative approach to ensure the optimum solution is derived, with careful consideration regarding key business requirements and return on investment.

  • Deliver the same experience, products and service across all your online and offline channels, and gain a single view of your customers.
  • Allow your business customers to order online, helping them reduce operational costs, drive efficiency, and free up staff to concentrate on generating new business.
  • Expand your horizons and increase your customer base by delivering fully internationalised sites, tailored to your local markets.
  • Centralise and manage multiple branded storefronts from a single instance of the tradeit ecommerce platform saving you time, money, and resources, and giving you a greater ROI.

04. Breadth of ecommerce services

A single source for your entire ecommerce eco-system.

We deliver the complete solution from design, specification and integration to installation, hosting and support, giving you a single point of contact for your entire ecommerce operation – enabling you to focus on growing your business. We’re your platform provider, your SI, your agency, your hosting partner, and your ongoing support - all in one! No buck passing, no restrictive functionality, no frustration with multiple suppliers, no forced platform ‘upgrades’, just a collaborative, face-to-face partnership.

Your ecommerce revenue is crucial to the future of your organisation and we're here to help ensure it keeps growing.

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Maximuscle ecommerce site homepage on a mobile phone

05. Robust Ecommerce Integrations

Specialist ecommerce integration experts.

Seamlessly joining together your critical business systems for improved efficiency and ease of management. We have many years' experience partnering with leading suppliers and integrating ecommerce websites into 3rd party and bespoke software such as ERP, CRM, Accounts, Warehouse & Stock Management, Payment Providers, ESPs, and others. We have particularly strong integrations with Microsoft Dynamics NAV, Sage 200, and SAP Business One in to tradeit, having undertaken numerous integrations to all three systems.



Using tradeit, Red delivers ecommerce solutions that are fully integrated with Microsoft Dynamics Nav ERP software.



By integrating Sage 200 with tradeit, merchants can deliver fully joined up ecommerce solutions perfectly synchronised with their back office system.



With a robust and proven 2-way integration with tradeit, SAP B1 delivers a fully integrated ecommerce eco-system able to share functions and data far outside the scope of most ecommerce solutions.

Lifebelt on side of a ship

06. Ecommerce support from the experts

Every site backed by our experienced technical team.

We pride ourselves on providing responsive support services that set us apart from our competitors. We are in position to provide a more hands on approach to customers with named individuals for each project and, importantly, for on-going support.

  • Account Management Account Management
    Post implementation, our customers are assigned an account manager who is on hand to work with them on an on-going basis, to help evolve and optimise their ecommerce channels.
  • 24/7/365 Support Technical Support
    All of our support personnel are in-house and collaborate on changes made to both hosting and software, ensuring high uptime even during times of change.
  • Hosting 24/7/365 Hosting Support
    We deliver fully managed, premium, multi-instance hosting from our PCI-compliant, UK data centres as part of any project - fully supported 24/7/365 by our in-house experts. Learn more about our ecommerce hosting services.
  • Training Training
    User training is provided in order that merchants can effectively manage content, merchandise and manage the ecommerce website. Training can take place at our dedicated training centre and/or via online web conferencing for short modules and refreshers.

Oxford Hockey Club logo

Red Technology is proud to sponsor Oxford Hockey Club. OHC has 17 senior teams catering for ladies and men of all ages and abilities, alongside which there is a thriving junior section. To find out more about the club visit and

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