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  • Westcoast logo

    Enterprise class B2B ecommerce for the UK's Leading Hardware & IT distributor.

Westcoast Ltd was founded in 1984 and has grown to become the number one UK hardware distributor for many vendors. Westcoast's evolution has led them to become a leader in services and support for the IT and hardware supplies industry with a turnover in excess of £2.2 billion. Consistently ranked in the Sunday Times Top Track of the 100 largest, privately-owned companies in the UK, they have also been ranked 10th in a list of the fastest-growing private companies in Europe according to Europe 500.

Project Highlights

  • Complex integrations

    Complex integration with primary business systems (8 flat file integrations, 21 API integrations, 4 specialist configurators and pricing tool integrations & 6 external system integrations)

  • PIM

    Management of over 500,000 SKUs with over 5 million price variations

  • Enhanced My Account

    Enhanced customer 'My Account' area with rich B2B functionality

  • Quote management

    Quote handling through call centre tools enables sales staff to raise quotes for their customers, adjust pricing, set expiry date, add notes, and push via email and to customer's my account for converting to order online

  • Multi-currency

    International B2B ecommerce supporting multiple currencies

  • Multiple sites

    Management of all sites, both brand and international, from a single installation of tradeit

  • Sophisticated faceted navigation

    Sophisticated faceted navigation to aid product retrieval

  • International ecommerce

    International sites for the UK & France

Project Integrations

Infor logo Icecat logo Pimberley logo HPE iQuote logo Channel logo

Project Overview

Working with Westcoast, leading ecommerce and content management system provider, Red Technology, has defined and delivered an end-to-end B2B ecommerce solution based on Red's own ecommerce software, tradeit, integrated with their primary AS400 based ERP system and a number of internal and external specialist systems to facilitate a fast moving and complex business & client base in a highly competitive arena. Integration with their primary business systems includes; 8 flat file integrations, 21 APIs, 4 specialist configurators and pricing tool integrations, and 6 external system integrations.

Westcoast ecommerce site on a computer
Westcoast ecommerce site on a laptop
Westcoast ecommerce site on a mobile phone
Westcoast head office
Westcoast ecommerce site on a mobile phone

Management of over 500,000 SKUs

The tradeit ecommerce platform provides Westcoast with a centralised suite of management tools, including the integrated PIM, to administer their rapidly growing catalogue of 500,000+ products and over 5 million price variations.

Integrations cover everything from product, stock, pricing, orders, returns, invoices/payments of invoices, user specialist reports, quotes/estimates, user multi-account management and more.

With sites for both the UK and France, and a separate site for their Data Select business, running from a single installation of tradeit content can be shared whilst still allowing for unique requirements such as translations to easily be catered for.

Advanced B2B My Account

One of the main benefits for Westcoast has been providing their customers with a sophisticated 'My Account' area to enhance their own ordering and order management capabilities. This rich functionality includes:

  • Master and sub account management (so central offices can control purchasing of branch/regional offices on an individual basis).
  • Setting credit limits.
  • Managing orders (including previous orders, back orders, saved orders, approving orders and invoices).
  • Managing accounts, members, their access rights and permissions.
  • Addresses management.
  • Complex reporting and more.

It also gives them access to a host of configuration tools and selectors they can use to help them spec out their new equipment.



Westcoast News

client news  
Westcoast expand their online offering through Data Select
The leading IT distributor share their new online portal for all things mobile...
client news  
Multiple Ecommerce Award nominations for Westcoast
Leading IT Distributor shortlisted for three separate awards...
client news  
Westcoast included in the International Track 200
Westcoast have been ranked number 63 in the Sunday Times International Track 200 2018...
client news  
Westcoast rebrand and go responsive
UK's leading IT distributor launch new responsive design on tradeit...
client news  
Westcoast expands international ecommerce channels
Leading IT distributor moves into France with the tradeit ecommerce platform...