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  • Ecommerce for the food & drink industry

    Leading B2B, D2C and B2C ecommerce platform and solutions ideal for the food & drink industry.


Ecommerce Solutions for the food & drink industry

Helping manufacturers, producers, wholesalers, distributors, retailers and food & drink brands grow online.

No matter your business model, or routes to market, sell effectively online to your customers with an ecommerce solution that can cater for both trade and consumer audiences. Utilising our highly evolved ecommerce platform, tradeit, we work with market leading organisations to implement flexible, robust and scalable ecommerce solutions. We offer suppliers in the food & drink industry a market leading solution, allowing ambitious businesses the ability to stand out online.


Ideal for all types of food & drink business.


Coffee & Tea

Confectionery & Chocolate

Confectionery & Chocolate


Distilleries & Breweries


Delicatessen & Speciality

cheese counter

Dairy Produce

loaves of bread

Baked Goods



Pulsin Keto bar

Health Foods

chocolate bars

Direct to consumers and the trade

Ideal for producers & manufacturers.

As consumer purchasing habits change you need a platform that can scale in line with your business. tradeit is ideal for food & drink producers such as coffee roasters, breweries, chocolatiers, distilleries etc... as the native multi-site capabilities mean you can easily add channels, such as D2C, B2B, international, or additional brands, as your business grows.

The advanced CMS allows you to showcase your brands provenance, quality, and USPs with feature-rich content across your site or sites, all managed from a single installation of the platform where content can be unique or shared between multiple channels. The native functionality also extends to include click & collect, subscriptions, loyalty, promotions and much more. The flexibility is endless.

Customer feedback

Pulsin logo

“If you want to stay ahead of your competitors, if you want to cut time in house and basically just have it all in one kind of manageable system, then definitely tradeit and Red are completely worth it and would 100% be the ones to go for.”

Digital Marketing Manager, Pulsin

Why tradeit?
Why the tradeit ecommerce platform is ideal for the food & drink industry
  • B2B & B2C ready

    Natively supports retail, B2B, D2C, International, Multi-channel and subscription ecommerce from a single platform.

  • Customised design

    Stand out from your competitors and avoid looking just like them with a completely unique design in line with your business and brand.

  • Built for growth

    Scales in line with your business meaning you never outgrow it, avoiding expensive and resource-hungry re-platforming projects.

  • Online marketing tools

    Built-in marketing & merchandising management tools to attract, engage, convert and re-engage users with loads of great features like promotions, loyalty scheme, search, personalisation, emails, subscriptions and much more.

  • Future-proofed

    Constantly evolving with frequent new releases and rich features future proofing your investment. As we own and develop the platform in house, it can be moulded to your exact requirements and designs.

  • Designed for non-technical staff

    Complete in-house control for non-technical users via the built-in content management and administration system.

Ecommerce for Food & Drink retailers

Inside of supermarket

Although many of your consumers prefer to visit you in person, a new generation of customers used to the convenience and simplicity of online shopping, mean your business has to adapt. As these online sales become more prominent the days of a local catchment area are over, competition is now nationwide and an even greater threat. However, with the right functionality you can use your online presence to drive more footfall to your physical stores, increase your online growth and outgrow your competition.

Click & Collect/Reserve

Your stores are a huge asset, so offering Click & Collect and/or Click & Reserve is great for driving footfall. Customers picking up items are also known to buy additional products during collection. Using tradeit,you can also manage the movement stock between stores or from a central location to fulfil these orders.

Store Stock Checker

Save customers a wasted trip, or expedite their visit, by enabling them to check live stock of any item at any of your stores (tradeit includes an optional built in stock buffer on any product to avoid disappointment).

Endless Aisle

Stop losing sales by arming your in-store staff with tradeit's endless aisle functionality on any tablet device. This enables staff to check stock and place online orders for customers of items that you don't currently have in stock, but which are available at other stores or held at a central location.

Fulfil from anywhere

The vast scope of different products means fulfilment can often be an issue for garden centres. tradeit allows you to combine multiple delivery types such as local, national, international, collection or drop shipping direct from suppliers, all from a single order.

Gift/e-Gift Cards

Enable customers to buy gift cards online, specify the value, manage their balances online and redeem them across both your website and in stores. Gift/e-gift cards can also be sent to other people physically or via email.


Create events and collect attendee information for those events at the checkout, aiding you to drive online users to in-store activities such as expert talks, seasonal events, sales demonstrations or social gatherings.

Customisable Products

Sell customisable products in unique flavours, weights, sizes or dimensions with dynamic pricing calculated on your website. This means customers can get tailor-made products with an instant price to buy and can check out online.

Loyalty Scheme

Build your customer base and encourage customers to keep coming back to you by implementing a loyalty scheme with tradeit's built-in options or through integration with a 3rd party tool like Givex.


We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Microsoft Dynamics 365 Business Central


Microsoft Dynamics NAV

Sage 200

SAP Business One



Khaos Control





Microsoft Dynamics AX


Microsoft Dynamics GP



product showing best before date

Avoid costly stock write-offs

Automatically discount end-of-life products.


Tropicana Wholesale logo
How Tropicana Wholesale optimised their ecommerce promotions for short shelf life products and reduced stock write-offs to zero!


Ecommerce for Food & Drink Suppliers

bottling plant

Reduce the load on your business and empower your customers with tradeit’s advanced set of self-service tools, helping your customers manage their own account and orders online.


Allow your trade customers to access full details of any invoices online as well as being able to add them to the basket and pay them with a credit note or a credit or debit card.


Let customers build and submit quote requests via your website, submit your pricing and enable them to then place their order online.

Pricing options

Manage sales and control ordering with personalised customer-level pricing, Minimum Order Quantities, quantity breaks, and quantity steps.

Call Centre

Process orders via mail, email, phone, fax or in-store (on a tablet device or kiosk) alongside all orders via your ecommerce channels, giving you a single view of all customer activity and streamlining your order management with the built-in call centre tools.

Multiple Channels

Launch multiple channels catering for trade and direct-to-consumer customers, multiple brands, as well as any international markets (localised with languages, currencies, warehouse, taxes etc...), all from a single instance of the platform.


Give customers multiple ordering and re-ordering options including quick order pads, saved baskets, re-order from previous order, back orders, & split fulfilment (on delivery address or availability) plus raise returns, refunds and replacements.

Customer Accounts

Dedicated 24/7/365 self-service portal containing all information including billing and shipping addresses, order history, credit limits, payment terms, downloadable content and much more.


Supports credit or debit card, account, invoice, pre-paid credit, gift cards/vouchers, subscriptions, on account, 'bill me later' services or other additional payment methods like Apple Pay or PayPal.

Master/Sub Accounts

Control ordering and spending capabilities of all regional sites from a central location, including approvals system and credit limits.

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Get in touch.

Discover how the tradeit ecommerce platform can help your food & drink business.

  • Proven success in the food & drink sector, helping power market leading names across trade, retail & multi-channel

  • Knowledge & experience of the food & drink industry's unique ecommerce complexities

  • Find out how we can smooth any pain points you are currently experiencing online

  • Discover tradeit’s inherent features & flexibility, that don’t rely on apps, extensions or plug-ins for functionality

  • Discuss the integration with your back-end systems to help improve your business’s efficiency & reduce costs

  • Uncover why many other businesses are turning to Red Technology to power their online growth

Ecommerce Resources


Food & Drink Ecommerce News & Insights
client news  
Pulsin replatform to tradeit for D2C Ecommerce
UK producer of tasty, nutritious bars, shakes and protein powders turn to tradeit to help grow their digital offering...
client news  
Hotel Chocolat continues digital growth on tradeit
Digital channels grow at 20% to outperform market expectations...
client news  
Hotel Chocolat launch their global digital flagship on tradeit
New site ties together all their brands...