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  • Online Ordering Portals for Food and Drink Suppliers

    Seeking a sophisticated Self-Service Trade Order Portal that allows your customers to manage their procurement with you? The tradeit platform is designed to meet the unique needs of food and drink suppliers. Streamline operations, manage inventory complexities, and meet diverse customer demands for quality and freshness.


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A solution ideal for the Food & Drink industry


  • Ease of Use and Fast Ordering

    Our intuitive interface simplifies navigation and ordering for the user, including intelligent search, advanced product filtering, quick order pads, saved basket(s), auto generated order lists based on order history, user / department assigned lists, or have repeat orders processed automatically at their desired intervals. Alternatively for regular ordered items, the customer can upload their stock level and the portal will calculate replenishment for them.

  • Multi-Location Management

    Centralised ordering allows managing; orders, staff, invoices, and proof of deliveries (POD) for customers multiple locations and their localised needs. Global view of all locations for head office and restricted view for buyer(s) to just their location (or locations under their management), or where customers wish to break their account down to department level buyers, budgets and or lists.

  • Permissions, Order Authorisation and Budgetary Control

    Set varying levels of access to define who can place orders, for which location(s) and view sensitive information e.g. invoices, set budget restrictions per user or per location, including with approval workflows where authorisation is required for the order, or the user’s order exceeds budgetary controls.

  • Personalisation of Offers, Products and Content

    Target customers with personalised product pushes, alerts, banners, price drops, offers / promotions, based on who they are / account profile, what they search for, what is in their basket, where they came from (50+ configurable rules-based personalisation) to drive the right product and right offers to the right users. Additionally, the portal can check a customer’s primary order list and cross reference what is in the basket, if any are missing these are automatically displayed with a “have you forgotten / do you need message”

  • Auto alerts to drive customers to the website

    Targeted emails based on user activity and data, not bought for X period, reminder to stock up X days post last order, item on order list that has had a price drop, abandon basket.

  • Invoices and Order History

    Real time order tracking, order status updates, proof of delivery, request return, reorder, view statements, credit and invoices, print invoice, pay invoice. Display a customer’s credit limit, available credit, suspend order if over credit limit or change payment type to pay by card.

  • Managing seasonal and perishable goods

    Utilise features for managing seasonal products and perishable goods with live stock updates to prevent stockouts. This capability supports food suppliers in maintaining inventory freshness and optimising supply chain operations, reducing waste and ensuring timely delivery of fresh ingredients. Stockouts, and tools for managing seasonal and perishable goods.

  • Nationwide Courier Delivery and Local Delivery from Stores

    Manage nationwide courier partners to deliver orders anywhere in the country, ensuring timely and safe arrivals. Additionally, leverage local delivery from stores using dedicated vans for swift and efficient service. Receive real-time updates and notifications, allowing suppliers to keep customers informed about delivery statuses, enhancing reliability and customer satisfaction while minimising delays.

  • Individual Credit Limits

    Set and manage individual credit limits for customer accounts, enabling secure online purchasing. This capability helps food distributors extend credit facilities to Food and Drink Suppliers while maintaining control over credit exposure and financial risk.

  • Repeat Order/Subscriptions

    Manage recurring orders or subscriptions through the portal, allowing customers to adjust delivery schedules, update payment methods, or pause orders as needed. This feature is beneficial for food distributors and suppliers supplying regular deliveries of staple ingredients or perishable goods to their clients.

  • Back Orders

    Track and manage back orders efficiently, with notifications for status changes or item availability. Food suppliers can proactively communicate with customers about order delays or product shortages, minimising disruptions in supply and maintaining service reliability.

  • Returns

    Facilitate returns, refunds, or replacements with an integrated approval process, ensuring quick resolution of quality issues or order discrepancies. This capability helps food suppliers uphold product quality standards and customer satisfaction, reinforcing trust and loyalty.

  • Quotation System

    Enable customers to request and convert quotes to orders seamlessly through the portal. This feature supports food distributors and suppliers in negotiating pricing or quantities with their clients, ensuring competitive offers and facilitating order placement.

  • Supplier-assisted inventory replenishment

    Collaborate with customers to maintain optimal stock levels and simplify replenishment based on agreed thresholds. This functionality allows food suppliers to ensure timely delivery of fresh produce or perishable goods, minimising stockouts and maximising shelf life.

  • Pricing Manager

    Manage pricing strategies, discounts, and promotional offers across customer segments or product categories. This capability helps food suppliers maintain competitive pricing, maximise revenue, and tailor pricing structures to meet customer preferences or market demands.

  • Collection Points/Trade Counters

    Expand service capabilities with Click & Collect options or trade counters for order pickup. This functionality enhances convenience for food suppliers, allowing them to collect orders at designated locations and minimising delivery costs or wait times for perishable goods.

Benefits and Value


Value and Benefits for the Merchant

1. Reduced administration overhead and cost whilst delivering increased customer satisfaction: By providing true 24/7 self service portals where your customers can manage their account, users, orders, locations, lists, budgets, provides a far greater user experience and reduces the burden and administration cost for the merchant.
2. Deliver increased Conversions, Average Order Value and cross catalogue purchasing through personalisation: Platform is designed to sell, with tools to personalise product pushes, offers and pricing based on; user / company, what they are ordering, what they are searching for, what they previously ordered cross referenced with what they have in basket, or what they are not ordering (50 automated rules and metrics power merchant sales).
3. Retention: Automated tools to keep bringing your customers back to the website time and time again. Triggered emails to drive retention and sales; product alerts such as price drop on products they purchase, you bought this, you may like this, not bought for X period, due to order now / need to top up reminders. Loyalty programs or revenue targets (when hit = rewards), spend and save programmes.
4. Increase efficiency: Robust integrations with internal solutions removes the need for rekey of information and helps streamline business process, whilst centralised views of customers, their orders, quotes, financials, locations, users, personalised offers empowers sales and customer service teams.
5. Data-Driven Decisions: Access to comprehensive order histories, inventory data, and customer preferences allows the merchant to make informed decisions, optimise stock levels, and plan strategic promotions.



Value and Benefits for the Customer

1. 24/7 self service portal: Putting the day to day control and interaction in your customers hands.
2. Seamless Ordering Experience: Our intuitive interface simplifies navigation and ordering for the user, including intelligent search, advanced product filtering, quick order pads, saved basket(s), auto generated order lists based on order history, user / department assigned lists, or have repeat orders processed automatically at their desired intervals or have replenishment reminders set up. Alternatively for regular ordered items, the customer can upload their stock level and the portal will calculate replenishment for them.
3. Easy management of multiple locations and users: Ability to self administrate each of their locations and users including, who can order what list, against what budget, or requires order approval.
4. Access to up to date information: Ability to access their current credit availability, order history (placed via website and via other systems), status of orders, deliveries and proof of delivery, invoices, statements and credits, returns, reports, product offers and alerts.
5. Enhanced Relationship: Transparent order tracking, real-time updates, and an efficient returns process build trust and foster a long-term relationship between the customer and the merchant.


  • Tropicana Wholesale logo


    Why They Came to Red:
    Tropicana Wholesale, the UK's leading sports supplement distributor since 1980, needed an advanced customer ordering portal solution for their B2B customers. With over 2,000 products complex pricing and promotions, they sought a platform to streamline operations and support growth.


    The Solution:
    Red Technology developed an industry leading solution using tradeit, integrated with Tropicana Wholesale's OrderWise ERP system. This integration simplified pricing management, enabled real-time stock updates, sophisticated and personalised promotions and product alerts to drive conversion and average order value.



INTEGRATION SPECIALISTS

We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Microsoft Dynamics 365 Business Central

Sanderson

Microsoft Dynamics NAV

Sage 200

SAP Business One

WinMan

Linnworks

Khaos Control

Brightpearl

Intact

Orderwise

Caliq

Microsoft Dynamics AX

Fulfilmentcrowd

Microsoft Dynamics GP

OpSuite

Cybertill


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CONTACT US

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Discover how the tradeit ecommerce platform can help your food & drink business thrive.

  • Proven success in the food & drink sector, supporting market-leading names across trade, retail & multi-channel

  • Expertise in navigating the unique ecommerce complexities of the food & drink industry

  • Learn how we can alleviate any online challenges you are currently facing

  • Explore tradeit’s inherent features & flexibility, which don’t rely on apps, extensions or plug-ins for functionality

  • Discuss seamless integration with your back-end systems to enhance efficiency & reduce costs

  • Find out why many other businesses are turning to Red Technology to power their online growth



D2C, B2C, Omnichannel, International

With extensive experience in delivering Online Order Portals across various industries, we are well-equipped to provide quick, cost-effective solutions that drive efficiency for merchants. Our track record includes successful implementations for clients like Healthspan and Pet Family, showcasing our ability to handle complex multi-channel requirements, including D2C, B2B, and subscription models.

  • Rapid Deployment

    Our platforms are designed for quick implementation, allowing merchants to launch new channels—such as dedicated order portals or international versions—without lengthy delays. This agility ensures you can adapt to market demands swiftly

  • Cost-Effective Solutions

    By leveraging our technology, merchants benefit from lower operational costs. Our streamlined processes eliminate the need for expensive customisations and plug-ins, allowing for budget-friendly deployments across multiple channels

  • Integrated Functionality

    Our portals feature seamless integrations with existing systems (e.g., ERP and payment solutions), ensuring all necessary functionalities are in place without cumbersome add-ons. This integration capability enhances operational efficiency and reduces the risk of errors

  • Scalable Architecture

    Our solutions support multiple sites and brands from a single platform, enabling easy scalability as your business grows. Whether expanding into new markets or adding new product lines, our system can accommodate your evolving needs across various channels

Ecommerce Resources

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Food & Drink Ecommerce News & Insights
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