SOLUTION

Ecommerce for IT Industry

Powerful B2B ecommerce portals for IT distributors, VARs and MSPs, simplifying complex pricing, vast catalogues and customer self-service ordering.

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Built for the complexity of IT commerce

Most ecommerce platforms are not built for the realities of IT sales. You need to manage:

Large, data-heavy product catalogues
Complex pricing and customer-specific terms
Quote creation, management and conversion
Product finders and configurators
Integration with ERP, CRM, distributors and vendors

For VARs and MSPs

Aggregate multiple distributors, simplify procurement and protect margin.

Multi-distributor integration
View and sell across multiple distributors from a single platform.
Smart product search and configurators
Help customers quickly find the right products without relying on sales teams.
Automated pricing logic
Maintain margin across suppliers and customer contracts.
Quote-to-order workflows
Generate, manage and convert quotes directly within the platform.
Punchout and procurement integration
Connect into customer purchasing systems.

Outcome: faster sales cycles, improved margin visibility, less manual processing.

Enterprise IT Procurement Portals

Support structured, multi-user purchasing for your customers.

Role-based access and approvals
Department-level budgets and cost centres
Restricted catalogues and buying lists
Multi-site ordering and delivery management
Centralised reporting and audit trails

Outcome: controlled purchasing, reduced maverick spend and improved compliance.

Use case: IT refresh programmes, contract-based purchasing, or controlled internal ordering.

Value added reseller

Multi Distributor Integrated Solution

“Our mission is to simplify and maximise the value of IT for our customers. Apexio, with its intuitive design and extensive catalogue, reflects our dedication to this mission and will bring substantial benefits to our diverse customer base. I'm immensely proud of what we've achieved, and we're already seeing the positive impact it's having on our business and customers.”

Head of Ecommerce, TIEVA

Find out more

For IT Distributors

Give customers a faster, more accurate way to buy at scale - while reducing operational cost.

High-volume catalogue management
Support millions of SKUs with enriched product data (including Icecat).
Customer-specific pricing and catalogues
Reflect contract pricing, rebates and availability in real time.
Seamless ERP and warehouse integration
Sync orders, stock and accounts across systems.
Self-service customer portals
Customers manage users, orders, invoices, request & convert quotes, order approval and reporting without support.
Bulk ordering and rapid reordering
Reduce friction for high-frequency buyers.

Outcome: lower operational cost, higher order throughput, fewer errors.

“The main benefit of the site over our previous site is speed. As an additional benefit, when we migrate the rest of the group over to tradeit, we will have a single platform on which to manage our sites. We've been working with Red for a few years now launching a couple of sites, they've been good to work with and always delivered to meet our requirements.”

IT Manager, Westcoast

Core Platform Advantages

Built to scale complex IT commerce, reducing operational overhead while improving control, visibility and customer experience.

Scalability

Support large catalogues, high transaction volumes and multi-supplier integrations without increasing operational complexity or resource overhead. Scale confidently as your business grows.

Control and visibility

Maintain a single, accurate view of products, pricing, customers and orders. Improve governance, reduce errors and make better decisions with consistent, real-time data.

Efficiency - Reduce admin through self-service automation

Your customers can:

Place and manage orders
Request and convert quotes
Access invoices, credit and statements
Manage users, permissions, budgets, order approvals
Receive automated alerts (pricing, stock, renewals)
Account, location, user, order, product level reporting

Your team focuses on sales, not order processing.

Personalisation that increases conversion, order value and retention.

For Customers

Personalised catalogues, upsell recommendations, content and offers based on behaviour and profile, including traffic source, search activity, basket value, account type and purchase history.

Outcome: higher engagement, conversion, order value and retention.

For sales and account teams

Promote higher-value products, software and services while routing opportunities back to sales. Automate quote capture, follow-up and conversion, and remove low-value admin.

Outcome: more time for new business and strategic account growth.

For vendors

Run vendor-funded campaigns through managed merchandising, promotions and product launches, backed by reporting to demonstrate ROI.

Outcome: Stronger vendor relationships, higher campaign impact and increased vendor funds.

Integration, not workarounds

Connect your ecommerce platform with the systems that power your business — from ERP and CRM to distributors, procurement platforms and warehouses.

Built for IT-specific integrations that keep pricing, stock, orders and customer data aligned in real time.

Integration, not workarounds

Connect your ecommerce platform with the systems that power your business — from ERP and CRM to distributors, procurement platforms and warehouses.

Built for IT-specific integrations that keep pricing, stock, orders and customer data aligned in real time.

Fulfilmentcrowd

Caliq

Brightpearl

Linnworks

Cybertill

Khaos Control

Netsuite

IT Sector Integrations

Punchout Integrations

See how tradeit supports IT distributors and VAR/MSPs

Book a tailored demo to review your current setup, challenges and integration requirements.

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