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  • Ecommerce for the IT Industry

    Leading B2B ecommerce solutions and B2B ecommerce platform for IT Wholesalers, Distributors and Resellers.


Ecommerce Solutions for the IT industry

Helping retailers, distributors, wholesalers, and manufacturers of IT products grow online.

Sell effectively online with an ecommerce solution from Red Technology. With proven results in the IT industry, our highly evolved tradeit ecommerce platform can help you take the next step in your ecommerce offering. Red works with some of the top names in the industry and have implemented flexible, robust and scalable ecommerce solutions to help them succeed. Red is uniquely placed to tailor a solution that complements your business processes and integrates with your systems infrastructure.


Westcoast logo

"Feedback from customers has been overwhelmingly positive and Red have delivered a robust and powerful solution to take our ecommerce forward."
IT Manager, Westcoast


tradeit Ecommerce Platform

Capable of handling an unlimited number of products, variations, dimensions, weights, prices and customers, the tradeit ecommerce platform has been built from the ground up to natively support B2B, D2C and B2C ecommerce making it ideal for IT retailers, manufacturers, distributors, wholesalers and resellers looking to service their customers online.

  • Customised design

    Stand out from your competitors and avoid a cookie cutter look and feel with a completely unique design in line with your business and brand.

  • Rich Marketing Tools

    Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.

  • Personalised Content

    Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey, each and every time they visit your site.

  • Content Management

    Take control of your sites with simple content management through tradeit's rich in-site editing tools.

  • Invoicing

    Give customers full details of invoices online, including shipping & billing addresses, order date, payment due date, PO number, details of every item ordered, balance of each individual item and the total order. Outstanding invoices can be added to the basket and paid for with a credit note or a credit or debit card.

  • Call Centre/MOTO

    Allow admin users to setup/view customer accounts and process orders on their behalf. You can also define an account manager for each customer's account meaning only they will be able to access it through the MOTO tools. You can even override prices in the basket whilst on the phone to your customers in order to close the sale!

  • Vendor Managed Inventory

    Enables customers to maintain an agreed inventory of products at any and each of their locations and deliver simple replenishment when the stock holding falls below the agreed threshold. When the merchant undertakes a stock check any shortfall is then ordered online against that location and account, at an agreed timescale.

  • Price List Manager

    Merchants can set the % value (₊/-) against parent price lists for products, product groups and customers. The engine auto calculates the child pricing and assigns. Can also apply delivery costs, discounts, offer bands, gift options and advert basket price conditions across price lists or on a currency level.

  • Back Orders

    Access full details of any back orders by searching through them based on customer, company, order or product. Enable various actions to be executed based on any changes to the status of that back order, including sending an email to the customer when the status changes or there's an increment/decrement of the items they are waiting for.

  • MOQs

    It's not always viable for businesses to sell some items in low volume. Set a minimum order quantity for any product as well as adding rules and workflows around alerting customers to this, and managing stock based on these restrictions.

  • Quantity Breaks

    Incentivise your trade customers to spend more by offering quantity based discounts per product. This enables you to lower the unit cost based on the amount they buy (e.g. 1-9 for £12 each, >10 for £10 each).

  • Quotation System

    Online quote request and convert to order operating either independently or in conjunction with an ecommerce basket. Merchants can drive quotes from call centre, set specific pricing and then push to customers via my account and email that they can convert to an order.

  • Individual Credit Limits

    Set individual credit limits for customer accounts and allow them to buy online through an ecommerce enabled website.

  • Re-ordering

    Enable quick and easy re-ordering with saved baskets, quick order pad and regularly ordered items lists.

  • My Account

    Provide customers with a dedicated 24/7/365 self-service portal containing all information including billing, order history, credit limits, payment terms and much more.

  • Quantity Steps

    Each product can be sold in fixed quantities (e.g. 5, 10, 15) with workflows and rules to alert customers and manage stock.

  • Master & Sub Accounts

    Control ordering and spending capabilities of all regional sites from a central location, including approvals system and credit limits.

  • Customisable products

    Allow customers to specify products to be customised such as hardware or use unique partcodes (and calculate pricing accordingly) online.

  • Remote Order Capture

    Give your sales team remote access to the call centre tools (via tablet or laptop) so they can build quotes and create orders for customers on site.

  • Integrations

    Real-time integrations with ERP, CRM, OMS, accounting and warehouse management software from leading vendors, as well as bespoke, in-house systems alongside other third party tools or plug-ins.

  • Collection Points

    Expand your reach, improve your service and enhance your fulfilment capabilities using Click and Collect or Click and Reserve via collection points, trade counters or warehouses.

  • Loyalty Scheme

    Build brand affinity and automatically reward your best customers, incentivising them to keep coming back time after time, and turn them into advocates.

  • Online Stock checker

    Let customers check live stock levels of any product at any warehouse or collection point, online.

  • Multi-address Delivery

    Let customers place a single order for fulfilment to multiple locations, ideal for shipping to multiple sites.

  • VAT Checker

    Integration with services such as enable you to validate the authenticity of VAT numbers during checkout.

  • Multiple Payment Options

    Offer customers the choice of buying on credit or debit card, on account, or via invoice.

  • Full Reporting

    Reporting lets you check and control customer's account statuses and produce invoices.

  • Product feeds

    Push different product feed data from tradeit to channels like Stock In The Channel.


With a catalogue that likely runs to thousands of different products and variations, search is absolutely vital to the success of your ecommerce site. We use Elasticsearch to provide improved search term handling, enhanced query performance, better result relevancy and reliability, including:.
  • Content and product search.
  • Weighted and boosted search passes.
  • Configurable fuzziness.
  • Includes facets, prices, categories, attributes, content, & products.
  • Catch all variations with our algorithmic stemmers.
  • Aggregated, multiple search passes.
  • Intelligent ranking of results against six key metrics
  • Boost rankings against metrics.
  • Intelligent search suggestions.
  • Customisable synonyms.

See More



Integrations specialists

We help merge your ERP, CRM, Product Feeds or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes, and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Microsoft Dynamics 365 Business Central logo

CNET logo

Icecat logo

Stock In The Channel logo

Pimberly logo

Sage 200

SAP Business One

Microsoft Dynamics NAV




Microsoft Dynamics AX



Microsoft Dynamics GP


Khaos Control


Ecommerce Resources


IT Ecommerce News & Insights

client news  
Data Direct entrust their B2B ecommerce to tradeit
Printer and copier distributor replatform to the Uk's leading B2B ecommerce platform...
client news  
Westcoast expand their online offering through Data Select
The leading IT distributor share their new online portal for all things mobile...
client news  
Kestronics opt for tradeit to power their B2B ecommerce
Agile, forward-thinking tech distributor launch online trading with leading B2B ecommerce platform...
client news  
Multiple Ecommerce Award nominations for Westcoast
Leading IT Distributor shortlisted for three separate awards...
client news  
Westcoast included in the International Track 200
Westcoast have been ranked number 63 in the Sunday Times International Track 200 2018...
client news  
Westcoast rebrand and go responsive
UK's leading IT distributor launch new responsive design on tradeit...
client news  
Westcoast expands international ecommerce channels
Leading IT distributor moves into France with the tradeit ecommerce platform...
client news  
The Barcode Warehouse launch new responsive design
The Barcode Warehouse upgrade their tradeit ecommerce platform and launch a new responsive design...
client news  
The Barcode Warehouse receives another accolade following 26 percent online sales growth
The Barcode Warehouse have been recognised as one of the top 200 fastest growing companies in the East Midlands with online sales to the fore...