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  • The Barcode Warehouse

    Class-leading B2B ecommerce for the UK's leading provider of barcode and RFID solutions.


The Barcode Warehouse Ltd is the UK's leading provider of barcode and RFID solutions having successfully traded for over 30 years. The company specialise in supplying barcode scanners, mobile computers and label printers to the transport & logistics, warehousing, postal, healthcare, and retail sectors, and was listed as one of the Daily Telegraph's '1000 companies to inspire Britain'.

Project Highlights

  • Built for B2B Ecommerce

    Rich B2B functionality such as master and sub accounts with different permissions, quick order forms, saved baskets, wish lists and more

  • Easy Administration

    Improved CMS and ecommerce administration features meaning the website is much easier to manage and update for non-technical users

  • Seamless Integrations

    Integration between tradeit and back office system's data updating orders, order status, products, stock, pricing and contracted products

  • Call Centre

    Advanced call centre functionality including the ability for administrators to override unit pricing at the basket

  • Responsive Design

    Fully responsive site with 4 breakpoints, optimised for all devices helping to ensure the best possible user experience

  • My Account

    Customer-specific products can be assigned to user My Accounts so only relevant customers can see and order them

  • Multi-Currency

    Multi-currency - enabling purchasing in both Pounds Sterling and Euros

  • Email Marketing

    Additional marketing capabilities including new product bundles and triggered email capability

Project Integrations


Access CyberSource PCI-PAL Mailchimp Google Shopping Google Analytics

Project Overview


Having been a customer of Red Technology's for a few years now, they have seen huge growth in their B2B ecommerce business since moving to the tradeit ecommerce platform in 2012 - last year alone saw sales grow by 26%. This continued online growth has endorsed their desire to stay at the forefront of ecommerce technology, and driven this latest project.

Advanced B2B Ecommerce


Operating a strictly business to business model means that their ecommerce site sits alongside other, more traditional sales channels. However, unlike other organisations where this often causes some internal conflict, their sales team have fully embraced the website, even using it as a key selling tool.

The site now enables internal staff to log in to customer accounts and override unit prices at the basket, meaning they can pass on additional discounts (on top of any pre-arranged, reduced pricing) to their key accounts, but still allow them to order online. This can even be done on the fly with the customer at the other end of the phone!

Not only that, they can also set up customer specific products that only that particular user or company can purchase which are only accessible through their My Account. This might be unique parts codes or customer specific, branded items for instance.

Powerful B2B My Account


The My Account also allows them to make use of tradeit's master and sub account functionality meaning users can be set up with different levels of access depending on their role. This might include; whether they can approve pending orders raised from other users, or whether they can only raise orders that then require approval by another user for instance.

There are also a host of other features available to customers in their My Account including the ability to update any details including billing and invoice addresses, check their order history, view saved baskets, add and save quick order forms and create wishlists which can then be emailed to another user.

Responsive Web Design


As many of their target customers are involved in logistics and warehousing, they are often on the move, so delivering the same online experience to tablet, phablet and mobile users was also crucial. As a result, a new responsive design was also implemented alongside further new functionality such as an improved CMS for easy site management, triggered emails to re-engage customers, enhanced delivery options and improved product bundles.

Resources

  • CUSTOMER CASE STUDY
    The Barcode Warehouse
    Download and keep a copy of the case study


  • SOLUTIONS DATASHEET
    B2B ECOMMERCE
    Understand more about how to use tradeit to sell to the trade.


  • SOLUTIONS DATASHEET
    MULTI-CHANNEL COMMERCE
    Learn more about powering multiple ecommerce sites from a single administration system.

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