Google Ecommerce Tools
Universal Analytics, Enhanced Ecommerce, Tag Manager and Experiments
Google Ecommerce Tools and tradeit
tradeit can be integrated with Google Universal Analytics to provide multiple session data on all user's activity across domains (and devices) meaning merchants can get a single view of all customer activity.
By using Enhanced Ecommerce with tradeit the merchant can measure user interactions with products on their ecommerce websites including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.
By using Google Tag Manager alongside tradeit, marketers can add or change tags whenever they want without using up precious development resources and gaining instant and clear results quickly and easily.
The Google Analytics experiments framework can be integrated with the tradeit ecommerce platform to enable merchants to test almost any change or variation to their ecommerce site to see how it performs in reaching a specified goal.