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  • Omni-Channel Retail

    Progressing from multi-channel ecommerce to omni-channel retail.


For many retailers, particularly those with a high-street presence, the last few years have seen a conscious move towards omni-channel retail, which aims to merge all of their sales channels, both online and offline, and gain a single view of all customer activity. This provides customers with the same user experience, products and service, regardless of the sales channel or touchpoint through which they engage, rather than the distinctly disparate channels of a multichannel approach. It's even been seen in reverse with pureplay online retailers now opening physical stores to take advantage of the combination of bricks and clicks.

Omni-Channel Retail Functionality


If your retail model includes bricks and mortar, tradeit can help to merge these stores with your online presence giving customers a consistent and single view of your brand, as well as improving the service and fulfilment options available to them both online and in-store.

  • Click & Collect/Reserve

    Integration with stock management systems allows retailers to offer same day Click & Collect and/or Click & Reserve at any of their physical stores. They can also distribute products to stores for a service with a longer time frame.

  • Endless Aisle

    Never lose a sale by arming your in-store staff with tradeit's endless aisle functionality on a tablet device. Endless aisles enable store staff to check stock and place online orders for customers of items that they don't currently have in stock, but which are available at other stores or held at a central location.

  • Fulfil from Anywhere

    Use your physical stores as an extension of your warehouse by shipping online orders from their stock or moving items between stores for collection.
    Rapid fulfilment services such as Shutl or Lineten can also be integrated to deliver items within 60 minutes of ordering from local store stock!

  • Store Stock Checker

    Save customers a wasted trip to one of your stores by offering them 'live' store stock levels online of every product at every store. Buffer levels for each can be controlled in the admin system of tradeit giving retailers some allowance for sudden in-store purchases or more popular items.

  • Gift Cards/Vouchers

    tradeit provides omni-channel retailers with sophisticated gift/e-gift card functionality enabling their customers to buy gift cards online, specify the value, manage their balances online and redeem them across multiple channels including both online and in-store. Gift/e-gift cards can also be sent to other people physically or via email.

  • Store Locator

    tradeit features an advanced store locator which gives not only map, address and contact details but can also feature local control of individual store pages (via admin area) to highlight local in-store offers or promotions. These could include special events, local promotions, menus etc...

  • MOTO/Call Centre

    Help drive the single customer view by placing mail and telephone orders directly through your website giving you a complete overview of customer interactions via those touchpoints.

  • Gifting

    Add value and delight customers with a host of gifting functionality including gift wrap, gift bags, hampers, messages, fulfilment, gift lists, anonymous delivery and gift reminder service.

  • Multi-address Delivery

    Split a single order basket to multiple delivery addresses with different fulfilment and gifting options on each line item or user-defined group of items, including Click & Collect and international orders.

  • Events

    Create events and collect attendee information for those events at the checkout, aiding merchants to drive online users to in-store activities.

  • F.Hinds Ecommerce Case Study
    OMNI-CHANNEL RETAIL CASE STUDY
    F.Hinds
    "A change of EPoS system presented the opportunity to update the site. Rather than do the mere basics we presented Red with the challenge to pretty much start from scratch, reinventing what Click & Reserve can be and really embracing omni-channel retailing. We've a positive ROI on all of the work within six months so people are pretty happy around here at the moment."
    Ecommerce Manager, F.Hinds

    Learn more ›

Omni-Channel Retail Resources

  • SOLUTION DATASHEET
    OMNI-CHANNEL RETAIL
    Learn more about why tradeit has been designed from the ground up to create stunning B2B ecommerce experiences.

  • SOLUTIONS DATASHEET
    ECOMMERCE SOLUTIONS BROCHURE
    Learn more about our complete range of ecommerce solutions and how they could help your online business

  • WEBINAR
    How F.Hinds reinvented Click & Reserve to deliver their fulfil from anywhere solution
    Discover how we delivered this award-winning solution involving the intelligent movement of stock between the warehouse and stores...

  • WEBINAR
    Omni-channel retail requires a radical rethink of the ecommerce basket UX for Hotel Chocolat
    We look at how important it is for retailers to deliver a seamless and user-friendly checkout whilst still offering the options customers want...

  • DOWNLOADS
    GIFTING
    Top tips for enhancing your online gifting and fulfilment experiences.



  • VIDEO
    Omni-channel retail requires a radical rethink of the ecommerce basket UX for Hotel Chocolat
    We look at how important it is for retailers to deliver a seamless and user-friendly checkout whilst still offering the options customers want...

  • VIDEO
    Powering Hotel Chocolat's competitive edge
    We look at the challenges Hotel Chocolat faced to deliver International customer expectations and create competitive advantage using flexible delivery options..

Omnichannel Retail News & Insights

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