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  • Omni-channel Retail

    Moving from multi-channel ecommerce to omni-channel retail.

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For many retailers, particularly those with a high-street presence, the last few years have seen a conscious move towards omni-channel retail, which aims to merge all of their sales channels, both online and offline, and gain a single view of all customer activity. This provides customers with the same user experience, products and service, regardless of the sales channel or touchpoint through which they engage, rather than the distinctly disparate channels of a multichannel approach. It's even been seen in reverse with pureplay online retailers now opening physical stores to take advantage of the combination of bricks and clicks.

Omni-Channel Retail Functionality

If your retail model includes bricks and mortar, the tradeit ecommerce platform can help to merge these stores with your online presence giving customers a consistent and single view of your brand, as well as improving the service and fulfilment options available to them both online and in-store.

  • Click & Collect/Reserve

    Integration with stock management systems allows retailers to offer same day Click & Collect and/or Click & Reserve at any of their physical stores. They can also distribute products to stores for a service with a longer time frame.

  • Endless Aisle

    Never lose a sale by arming your in-store staff with tradeit's endless aisle functionality on a tablet device. Endless aisles enable store staff to check stock and place online orders for customers of items that they don't currently have in stock, but which are available at other stores or held at a central location.

  • Fulfil from Anywhere

    Use your physical stores as an extension of your warehouse by shipping online orders from their stock or moving items between stores for collection. Rapid fulfilment services such as Shutl or Lineten can also be integrated to deliver items within 60 minutes of ordering from local store stock!

  • Store Stock Checker

    Save customers a wasted trip to one of your stores by offering them 'live' store stock levels online of every product at every store. Buffer levels for each can be controlled in the admin system of tradeit giving retailers some allowance for sudden in-store purchases or more popular items.

  • Gift Cards/Vouchers

    tradeit provides omni-channel retailers with sophisticated gift/e-gift card functionality enabling their customers to buy gift cards online, specify the value, manage their balances online and redeem them across multiple channels including both online and in-store. Gift/e-gift cards can also be sent to other people physically or via email.

  • Store Locator

    tradeit features an advanced store locator which gives not only map, address and contact details but can also feature local control of individual store pages (via admin area) to highlight local in-store offers or promotions. These could include special events, local promotions, menus etc...

  • MOTO/Call Centre

    Help drive the single customer view by placing mail and telephone orders directly through your website giving you a complete overview of customer interactions via those touchpoints.

  • Gifting

    Add value and delight customers with a host of gifting functionality including gift wrap, gift bags, hampers, messages, fulfilment, gift lists, anonymous delivery and gift reminder service.

  • Multi-address Delivery

    Split a single order basket to multiple delivery addresses with different fulfilment and gifting options on each line item or user-defined group of items, including Click & Collect and international orders.

  • Events

    Create events and collect attendee information for those events at the checkout, aiding merchants to drive online users to in-store activities.

F.Hinds storefront

F.Hinds logo

"A change of EPoS system presented the opportunity to update the site. Rather than do the mere basics we presented Red with the challenge to pretty much start from scratch, reinventing what Click & Reserve can be and embracing omni-channel retailing. We've a positive ROI on all of the work within six months so people are pretty happy around here at the moment."

Ecommerce Manager, F.Hinds


Omni-channel Retail Resources

How F.Hinds reinvented Click & Reserve to deliver their fulfil from anywhere solution
Omni-channel retail requires a rethink of the ecommerce basket UX for Hotel Chocolat

Omnichannel Retail News & Insights

How Builder’s Merchants are driving their digital evolution with tradeit
We examine how the evolution of digital commerce is affecting builder's merchants and the online tools they need to prosper....
UX Lab - 10 tips for delivering a great Click & Collect experience
Some examples of different things to consider when implementing or looking to improve how you deliver Click &Collect to your customers.
Ecommerce Trends 2020
Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
client news  
Office Outlet deliver endless aisle using tradeit
Office Outlet deliver ordering in-store via tablets using tradeit...
Ecommerce Trends 2019
Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...
Understanding order in-store a.k.a. endless aisle technology
As omni-channel retailing continues to evolve, and more retailers invest in technologies that help to drive their online and offline services...
client news  
Office Outlet launch their Click & Collect service using tradeit
The UK's leading supplier of office & home supplies, stationery, furniture and printing services enhance their omnichannel proposition...
How F.Hinds reinvented Click & Reserve to deliver their fulfil from anywhere solution
We showcase how one of the UK's leading jewellers delivers excellence in fulfilment through tradeit...
UX Lab -Top tips for online gifting
We look at how enhancing and expanding the types of gifting functionality and capabilities that you provide online, can help you gain significant competitive advantage and grow your sales.
Ecommerce Webinar Registration
We talk through our award-wining project with F. Hinds in which we reinvented Click & Reserve to deliver their fulfil from anywhere solution