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  • Ecommerce for the Health & Nutrition Industry

    Accelerate your ecommerce growth with a proven industry platform & solution.


Powering the ecommerce channels of some of the leading names in the health & nutrition sector

Maxinutrition logo Healthspan logo Tropicana Wholesale logo Healthspan Elite logo


An ecommerce solution built for the industry.

  • D2C & B2C - designed to engage and convert consumers
  • Subscriptions - user-controlled repeat order functionality
  • Loyalty - strategic user reward and re-engagement
  • Personalisation - target customers based on their health requirements and goals
  • Triggered Emails - replenishment, personalised recommendations, abandoned basket, not bought for a while etc..
  • Content-led Commerce - provide educational pieces around diet/training that helps drive product sales
Girl making protein shake in kitchen
  • B2B - self-service portals for B2B customers
  • Trade Accounts - and order functionality
  • Bulk Order Discounts - and promotions
  • Multiple Payment Options - on account, credit/debit card, proforma, BACS
  • Rich My Account - online management, invoices, credit limits & back orders, user management, reports
  • Powerful Marketing Tools - Up & Cross Sell with tailored offers and promotions
  • Data-driven Promotions - target customers with automated promotions on slow moving stock and batch dates


Suitable for any business model now, or in the future.


  • Multi-lingual
  • Multi-currency
  • Multi-site
  • Multi-warehouse
  • Tax & Duties
  • International Payment options


  • Deploy additional channels fast with low cost
  • Single Administration System
  • Shared Assets, integrations and stock
  • Unique or shared designs
  • Deliver country-specific channels
  • Allow regional control for administrators


  • Click & Collect
  • Click & Reserve
  • Fulfil from anywhere (warehouse or store)
  • Allow store staff to use web to fulfil out of stock items
  • Single order multi address delivery

Maxinutrition Case Study

  • Flexible product bundles including selectable variations (colour, size, flavour etc…).
  • Built-in loyalty scheme powering MaxiRewards programme
  • MOTO/Call Centre for single point of ordering and customer service
  • Highly scalable to handle large customer volumes

Maxinutrition web page

Tropicana Wholesale web page

Tropicana Wholesale Case Study

  • B2B – Targeting gyms, websites, personal trainers, and sports supplements shops
  • My Account – Product updates (what is new, on offer based on what they buy), invoices, quotes, manage users
  • Customer Service – Staff can place orders on customers' behalf, override pricing, add free gifts, and see unique promotions & offers
  • Heavyweight Promotions – Personalised promotions resulting in greater conversion
  • Short Shelf Life and Slow Moving Stock – Data used to determine products for promotions to ensure they are sold in good time
  • Spend & Save – Customers are set spend targets to unlock greater offers & promotions which increase by a % every month encouraging greater conversion

Healthspan logo

Powering Healthspan's ecommerce channels


  • With their enterprise platform in place Healthspan had ambitious International growth plans
  • Cost to deploy on their enterprise solution was prohibitively expensive and take too long
  • Needed an agency and platform that could deliver the same features cost effectively and fast
  • Explored Shopify & Magento as potential options but established very quickly both lacked the functionality out of the box
Healthspan sites on different devices

Why Red & tradeit

  • tradeit can natively support their D2C and international sites enabling them to launch sites for new brands and regions quickly at low cost
  • Manage all via the same platform driving operational efficiency and reducing unnecessary administration
  • Sites built to serve the specific nuances of both B2B and D2C from the same installation with specific functions aimed at both different markets
  • Following the success of the international rollout Healthspan saw that tradeit presented a greater ROI and migrated all sites
“Everybody here is impressed with the speed of delivery and quality of the work.”
Head of Projects, Healthspan Elite

Healthspan Elite logo


Stand out from your competitors with custom designs and personalised content.

tradeit features a comprehensive toolset enabling you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website.

  • Supplements are a commodity and subscriptions allows merchants to build long term automated relationships with their customers

  • Allows customers to change frequency

  • Set a delivery address for the subscription (which can be updated at any time)

  • Choose a delivery day to suit them

  • Update payment card at any time

Replenishment Emails
  • Triggered emails produce the best response by targeting the right users, with the right messages, at the right time

  • Know when customer should need replenishment and triggered at that point

  • GetResponse, triggered email campaigns have an open rate of 45.70%, a click-through rate of 10.75% and click-to-open rate of 23.53%, which is way above the norm.

Promotions Engine
  • Highly configurable, rules-based promotions engine is capable of handling even the most complex promotions

  • Coupons

  • Product bundles

  • Session specific offers - Trigger session specific offers for customers arriving on site from a referral point

  • Automate time & date of offers

Personalised Marketing
  • Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey

  • Each and every time they visit your site. Get customers to tell you about their pets and tailored offers, promotions and product alerts

  • Drives greater relevant engagement, conversion and retention

Loyalty Scheme
  • Allowing customers to accumulate money off future orders is powerful for re-engagement

  • Ideal for those who don’t want to commit to a subscription

  • Enhanced customer experience as they can see points accumulated through journey

  • Re-engagement with associated promotions resulting in greater points

  • Points earned through purchases, so not just discounts like with other offers

Automated Offers
  • Perfect as supplements & nutritional products have a short shelf life, or if you’re having trouble selling slow moving stock

  • tradeit can fully automate processes to enhance your merchandising and promotions and tackle this

  • Automate the adding of products to a ‘clearance’ category based on the expiry date, or set up products to automatically be moved to a ‘flash sale’ category if sales have not reached a defined level


Drive greater engagement, conversion and retention using the data you extract from the site to tailor the way you communicate with your customers.

  • Get your customers to tell you their socio-demographic data and health & nutrition requirements so you can market to them effectively
  • Age and Gender allow you target users throughout their complete lifecycle enabling you to tailor products and offers accordingly
  • Sport & Activity Specific – tailor your engagement with customers based on their goals and aspirations
  • Your Health – Target users with products that will aid personal injuries or health conditions that they’ve made you aware of
  • Order Frequency – understand consumer behaviour and encourage repeat orders ideally on subscription or through loyalty establishing a greater relationship

Maxinutrition's Maxisolate


Proven methods of automating promotions by batch date, expiry date, and slow moving stock

product showing best before date

  • Avoid getting left with out-of-date stock
  • Use batch and expiry date data to efficiently manage it
  • Use tradeit to automatically push stock with a short-shelf life or pending expiry date into a sales category, flash sale or offer price (or all)
  • Automatically create promotions on slow moving stock based on realtime sales from live data
  • Dramatically reduce the amount of stock write-offs with short shelf life products


We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Microsoft Dynamics 365 Business Central

Sage 200

SAP Business One

Microsoft Dynamics NAV





Khaos Control




Microsoft Dynamics AX


Microsoft Dynamics GP


Ecommerce Resources


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Get in touch.

Discover how the tradeit ecommerce platform can help your health & nutrition business.

  • Proven success in the health & nutrition sector, helping power market leading names across trade, retail & multi-channel

  • Knowledge & experience of the health & nutrition industry's unique ecommerce complexities

  • Find out how we can smooth any pain points you are currently experiencing online

  • Discover tradeit’s inherent features & flexibility, that don’t rely on apps, extensions or plug-ins for functionality

  • Discuss the integration with your back-end systems to help improve your business’s efficiency & reduce costs

  • Uncover why many other businesses are turning to Red Technology to power their online growth

“Selecting Red Technology and tradeit is the best business decision I have ever made.”
Managing Director, Maxinutrition

Maximuscle logo

Health & Nutrition Ecommerce News & Insights

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The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new Irish direct-to-consumer ecommerce channel on tradeit...
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Tropicana Wholesale & Red shortlisted for National Technology Award
Automated marketing and merchandising project is recognised again for innovation within the industry...
Tropicana Wholesale shortlisted for UK eCommerce Award
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Tropicana Wholesale launch Spend 4 Rewards using tradeit's loyalty scheme
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