Ecommerce for the Health & Nutrition Industry

Ecommerce for the Health & Nutrition Industry

Accelerate your ecommerce growth with a proven industry platform & solution.

GET IN TOUCH

Powering the ecommerce channels of some of the leading names in the health & nutrition sector

UNDERSTANDING YOUR BUSINESS

An ecommerce solution built for the industry.

D2C & B2C - designed to engage and convert consumers
Subscriptions - user-controlled repeat order functionality
Loyalty - strategic user reward and re-engagement
Personalisation - target customers based on their health requirements and goals
Triggered Emails - replenishment, personalised recommendations, abandoned basket, not bought for a while etc..
Content-led Commerce - provide educational pieces around diet/training that helps drive product sales

B2B - self-service portals for B2B customers
Trade Accounts - and order functionality
Bulk Order Discounts - and promotions
Multiple Payment Options - on account, credit/debit card, proforma, BACS
Rich My Account - online management, invoices, credit limits & back orders, user management, reports
Powerful Marketing Tools - Up & Cross Sell with tailored offers and promotions
Data-driven Promotions - target customers with automated promotions on slow moving stock and batch dates

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Current Platform (if applicable) *

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FUTURE-PROOF

Suitable for any business model now, or in the future.

International

Multi-lingual
Multi-currency
Multi-site
Multi-warehouse
Tax & Duties
International Payment options

Multi-channel

Deploy additional channels fast with low cost
Single Administration System
Shared Assets, integrations and stock
Unique or shared designs
Deliver country-specific channels
Allow regional control for administrators

Omni-channel

Click & Collect
Click & Reserve
Fulfil from anywhere (warehouse or store)
Allow store staff to use web to fulfil out of stock items
Single order multi address delivery

Maxinutrition Case Study

Flexible product bundles including selectable variations (colour, size, flavour etc…).
Built-in loyalty scheme powering MaxiRewards programme
MOTO/Call Centre for single point of ordering and customer service
Highly scalable to handle large customer volumes

Maxinutrition web page

Tropicana Wholesale web page

Tropicana Wholesale Case Study

B2B – Targeting gyms, websites, personal trainers, and sports supplements shops
My Account – Product updates (what is new, on offer based on what they buy), invoices, quotes, manage users
Customer Service – Staff can place orders on customers' behalf, override pricing, add free gifts, and see unique promotions & offers
Heavyweight Promotions – Personalised promotions resulting in greater conversion
Short Shelf Life and Slow Moving Stock – Data used to determine products for promotions to ensure they are sold in good time
Spend & Save – Customers are set spend targets to unlock greater offers & promotions which increase by a % every month encouraging greater conversion

Powering Healthspan's ecommerce channels

Challenge

With their enterprise platform in place Healthspan had ambitious International growth plans
Cost to deploy on their enterprise solution was prohibitively expensive and take too long
Needed an agency and platform that could deliver the same features cost effectively and fast
Explored Shopify & Magento as potential options but established very quickly both lacked the functionality out of the box

Why Red & tradeit

tradeit can natively support their D2C and international sites enabling them to launch sites for new brands and regions quickly at low cost
Manage all via the same platform driving operational efficiency and reducing unnecessary administration
Sites built to serve the specific nuances of both B2B and D2C from the same installation with specific functions aimed at both different markets
Following the success of the international rollout Healthspan saw that tradeit presented a greater ROI and migrated all sites

“Everybody here is impressed with the speed of delivery and quality of the work.”

Head of Projects, Healthspan Elite

LEARN MORE ›

MARKETING & MERCHANDISING

Stand out from your competitors with custom designs and personalised content.

tradeit features a comprehensive toolset enabling you to attract, engage, convert and re-engage your users, turning them from casual visitors to loyal customers, driving up average order values and delivering the best possible ROI for your website.

Subscriptions

✔ Supplements are a commodity and subscriptions allows merchants to build long term automated relationships with their customers

✔ Allows customers to change frequency

✔ Set a delivery address for the subscription (which can be updated at any time)

✔ Choose a delivery day to suit them

✔ Update payment card at any time

Replenishment Emails

✔ Triggered emails produce the best response by targeting the right users, with the right messages, at the right time

✔ Know when customer should need replenishment and triggered at that point

✔ GetResponse, triggered email campaigns have an open rate of 45.70%, a click-through rate of 10.75% and click-to-open rate of 23.53%, which is way above the norm.

Promotions Engine

✔ Highly configurable, rules-based promotions engine is capable of handling even the most complex promotions

✔ Coupons

✔ Product bundles

✔ Session specific offers - Trigger session specific offers for customers arriving on site from a referral point

✔ Automate time & date of offers

Personalised Marketing

✔ Serve personalised content, offers, promotions, emails, adverts, and pricing throughout the customer journey

✔ Each and every time they visit your site. Get customers to tell you about their pets and tailored offers, promotions and product alerts

✔ Drives greater relevant engagement, conversion and retention

Loyalty Scheme

✔ Allowing customers to accumulate money off future orders is powerful for re-engagement

✔ Ideal for those who don’t want to commit to a subscription

✔ Enhanced customer experience as they can see points accumulated through journey

✔ Re-engagement with associated promotions resulting in greater points

✔ Points earned through purchases, so not just discounts like with other offers

Automated Offers

✔ Perfect as supplements & nutritional products have a short shelf life, or if you’re having trouble selling slow moving stock

✔ tradeit can fully automate processes to enhance your merchandising and promotions and tackle this

✔ Automate the adding of products to a ‘clearance’ category based on the expiry date, or set up products to automatically be moved to a ‘flash sale’ category if sales have not reached a defined level

PERSONALISATION

Drive greater engagement, conversion and retention using the data you extract from the site to tailor the way you communicate with your customers.

Get your customers to tell you their socio-demographic data and health & nutrition requirements so you can market to them effectively
Age and Gender allow you target users throughout their complete lifecycle enabling you to tailor products and offers accordingly
Sport & Activity Specific – tailor your engagement with customers based on their goals and aspirations
Your Health – Target users with products that will aid personal injuries or health conditions that they’ve made you aware of
Order Frequency – understand consumer behaviour and encourage repeat orders ideally on subscription or through loyalty establishing a greater relationship

Maxinutrition's Maxisolate

AUTOMATED PROMOTIONS

Proven methods of automating promotions by batch date, expiry date, and slow moving stock

Avoid getting left with out-of-date stock
Use batch and expiry date data to efficiently manage it
Use tradeit to automatically push stock with a short-shelf life or pending expiry date into a sales category, flash sale or offer price (or all)
Automatically create promotions on slow moving stock based on realtime sales from live data
Dramatically reduce the amount of stock write-offs with short shelf life products

INTEGRATION SPECIALISTS

We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

We've integrated numerous business systems to provide merchants with a joined up view of their customers, the automation of business processes and to reduce operational resources. tradeit can be integrated with a wide variety of 3rd party and in-house software systems without compromising agility.

Linnworks

Brightpearl

Khaos Control

Caliq

Fulfilmentcrowd

Cybertill

Systems Integration

Transformational Ecommerce Solutions for the Health & Nutrition industry

Learn more about our Ecommerce solutions

CONTACT US

Ecommerce Resources

PLATFORM DATASHEET

PLATFORM FEATURE LIST

SOLUTIONS DATASHEET

RETAIL ECOMMERCE

SOLUTIONS DATASHEET

OMNI-CHANNEL RETAIL

SOLUTIONS DATASHEET

B2B ECOMMERCE

SOLUTIONS DATASHEET

D2C ECOMMERCE

SOLUTIONS DATASHEET

INTERNATIONAL ECOMMERCE

SOLUTIONS DATASHEET

MULTI-CHANNEL COMMERCE

SOLUTIONS DATASHEET

SUBSCRIPTION ECOMMERCE

Your Name *

Name is required

Please check the size of the value you provided for Your Name, the maximum size for this field is 4000 characters.

Email Address *

Email is required

Please check the size of the value you provided for Email Address, the maximum size for this field is 4000 characters.

Please enter valid email address.

Telephone Number *

Telephone number is required

Please check the size of the value you provided for Telephone Number, the maximum size for this field is 4000 characters.

Company *

Company is required

Please check the size of the value you provided for Company, the maximum size for this field is 4000 characters.

Job Title *

Job Title is required

Please check the size of the value you provided for Job Title, the maximum size for this field is 4000 characters.

Current Platform (if applicable) *

Please check the size of the value you provided for Current Platform (if applicable), the maximum size for this field is 4000 characters.

Company Annual Revenue (£) *

Please check the size of the value you provided for Company Annual Revenue (£), the maximum size for this field is 4000 characters.

ERP (if applicable) *

Please check the size of the value you provided for ERP (if applicable), the maximum size for this field is 4000 characters.

Message *

Please check the size of the value you provided for Message, the maximum size for this field is 4000 characters.

By supplying your contact information, you are authorising Red Technology to contact you about their products, services and solutions. See our Privacy Notice for more details.

By supplying your contact information, you are authorising Red Technology to contact you about their products, services and solutions. See our Privacy Notice for more details. *

CONTACT US

Get in touch.

Discover how the tradeit ecommerce platform can help your health & nutrition business.

✔ Proven success in the health & nutrition sector, helping power market leading names across trade, retail & multi-channel

✔ Knowledge & experience of the health & nutrition industry's unique ecommerce complexities

✔ Find out how we can smooth any pain points you are currently experiencing online

✔ Discover tradeit’s inherent features & flexibility, that don’t rely on apps, extensions or plug-ins for functionality

✔ Discuss the integration with your back-end systems to help improve your business’s efficiency & reduce costs

✔ Uncover why many other businesses are turning to Red Technology to power their online growth

“Selecting Red Technology and tradeit is the best business decision I have ever made.”

Managing Director, Maxinutrition

LEARN MORE ›

Health & Nutrition Ecommerce News & Insights

Consumer adding items to shopping basket

insights

CRO Lab - 9 Advanced tools for increasing AOV

We examine how to go about increasing your average order value and discover how some leading merchants go about it...

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news

Red nominated for two more ecommerce awards

Our work with both DK Tools and Tropicaana Wholesale has been shortlisted for two separate awards this year...

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client news

Healthspan’s international ecommerce rollout reaches Australia

Following the recent launch of sites in both Ireland and New Zealand, Healthspan have continued their global D2C ecommerce expansion with two new for the Australian market on tradeit...

Learn more ›

insights

UX Lab - Reducing the risk of online fraud with order rules

We explore how implementing order rules can provide an added layer of security during your order process, helping you ensure they are legitimate and help to avoid fraud...

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insights

UX Lab - Managing the fulfilment of bulk orders in international ecommerce

How calculating the cost of shipping, duties and taxes for international bulk orders in the basket reduces the risk of abandonment...

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Healthspan Elite Irish ecommerce site on mobile phone

client news

Healthspan Elite continue their international rollout with new Irish D2C channel

The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new Irish direct-to-consumer ecommerce channel on tradeit...

Learn more ›

insights

Ecommerce Trends 2021

Our experts highlight some of the key functionality they expect to gather momentum or be introduced to ecommerce over the coming 12 months...

Learn more ›

Healthspan Irish ecommerce site on a laptop

client news

Healthspan Ireland launch their D2C ecommerce site on tradeit

Leading provider of high-quality vitamins and supplements add another international channel on tradeit...

Learn more ›

client news

Pulsin replatform to tradeit for D2C Ecommerce

UK producer of tasty, nutritious bars, shakes and protein powders turn to tradeit to help grow their digital offering...

Learn more ›

Healthspan Elite New Zealand ecommerce site on a laptop

client news

Healthspan Elite NZ turn to tradeit for D2C ecommerce

The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new New Zealand ecommerce channel on tradeit...

Learn more ›

insights

CRO Lab - Optimising ecommerce promotions for FMCG and short shelf life products

We show how automating promotions and merchandising can drive huge improvements in efficiency and ROI...

Learn more ›

insights

CRO Lab - Automatically optimise personalised promotions & markdowns with tradeit

We examine how to automatically drive your promotions and merchandising strategy by using the data you have to target indiviidual users...

Learn more ›

news

Tropicana Wholesale & Red shortlisted for National Technology Award

Automated marketing and merchandising project is recognised again for innovation within the industry...

Learn more ›

news

Tropicana Wholesale shortlisted for UK eCommerce Award

Red Technology and Tropicana Wholesale nominated for UK Ecommerce Innovation award...

Learn more ›

insights

Ecommerce Trends 2020

Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...

Learn more ›

client news

Maximuscle deliver their redesign on tradeit

The premier sports nutrition brand in the UK, Maximuscle, have launched a stunning new design using tradeit...

Learn more ›

client news

Tropicana Wholesale launch Spend 4 Rewards using tradeit's loyalty scheme

The UK's leading sports nutrition supplier are set to reward their most deserving customers...

Learn more ›

insights

How payment flexibility can be crucial for increasing conversions, AOV and serving international markets

We explore some of the main payment methods for online stores...

Learn more ›

insights

Ecommerce Trends 2019

Our experts highlight some of the key functionality they expect to become more prominent in ecommerce this year...

Learn more ›

insights

Why a loyalty scheme MUST be part of your ecommerce armoury

We explore the reasons why it's now paramount to have an ecommerce loyalty scheme...

Learn more ›

Ecommerce for the Health & Nutrition Industry

Accelerate your ecommerce growth with a proven industry platform & solution.

Powering the ecommerce channels of some of the leading names in the health & nutrition sector

UNDERSTANDING YOUR BUSINESS

An ecommerce solution built for the industry.

FUTURE-PROOF

Suitable for any business model now, or in the future.

International

Multi-channel

Omni-channel

Maxinutrition Case Study

Tropicana Wholesale Case Study

Powering Healthspan's ecommerce channels

Challenge

Why Red & tradeit

MARKETING & MERCHANDISING

Stand out from your competitors with custom designs and personalised content.

PERSONALISATION

Drive greater engagement, conversion and retention using the data you extract from the site to tailor the way you communicate with your customers.

AUTOMATED PROMOTIONS

Proven methods of automating promotions by batch date, expiry date, and slow moving stock

INTEGRATION SPECIALISTS

We help merge your ERP, EPoS, CRM, or other business systems with ecommerce for operational efficiency.

Transformational Ecommerce Solutions for the Health & Nutrition industry

Ecommerce Resources

CONTACT US

Get in touch.

Health & Nutrition Ecommerce News & Insights

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