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  • Responsive Web Design

    Optimal viewing and interaction
    experience for your ecommerce website.

Responsive web design provides an optimal viewing experience across a wide range of devices from televisions to mobile phones. A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids and CSS3 media queries. We deliver all sites using a responsive design having developed a front-end framework, based upon bootstrap, as a base for faster and higher quality delivery of a merchant's prospective, responsive front end code.

The Responsive Web Design Process

Delivering superior experiences across any device.

We follow a flexible design process when creating new responsive sites having developed a front-end framework, based upon bootstrap, as a base for faster and higher quality delivery of a merchant's prospective, responsive front end code. We work alongside our clients to bring their ideas to life and specialise in beautiful ecommerce designs that turn casual browsers into regular buyers. We develop sites with real people in mind meaning that user experience is at the forefront of everything we do. This means that our sites not only look great but, just as importantly, they function great too.

As standard, all sites are built across 4 breakpoints that depict desktop to mobile resolutions, although additional breakpoints can be delivered as part of any customer project.

Design Brief

The very first stage of any project is the design brief. We'll request that the client completes a questionnaire in order to understand what needs to be taken into account during the process, such as corporate guidelines, design influences and branding.

Required Items

Alongside the design brief we will gather some initial assets such as logos, commercial fonts, IA/sitemap and category structure as well as example homepage content like banners, images, social media accounts and company information.

Hi-Fidelity Prototype (Core Templates)

After the initial design brief and requirements gathering, we will then create hi-fidelity prototypes of the core templates (usually five) across the different breakpoints (usually four), starting with the homepage.

Lo-Fidelity Prototype (Remaining Templates)

Following the production of the hi-fidelity prototype of core templates, low-fidelity prototypes of the remaining templates are then created.

HTML 5 (Core Templates)

With the hi- and lo-fidelity prototypes signed off, the HTML of the five core templates is then produced across all four breakpoints and rolled out.

Style Guide

Alongside the HTML rollout of the five core templates is a style guide which lays out the appearance key elements of the site such as fonts, colour references, styles, logos, buttons, links, tabs, accordions, rollovers, images etc... in a simple and easy to use document.

Design Rollout

Using the lo-fidelity prototype as the base, and with direction from the style guide and core HTML template, the remaining HTML is produced for all of the remaining web pages and emails.


Following customer sign off of all the HTML pages and emails, the design process is now complete.

Why choose RWD from Red Technology?

  • Save Time & Money

    By using a responsive design you no longer need to maintain separate desktop and mobile sites, saving time, resources and money

  • Increase sales

    By enabling customers to view and purchase from your website how, when and where they want, they are more likely to place an order, order more often and order multiple items

  • A Consistent User Experience

    Means customers are familiar with your site across any device and browser and can navigate and checkout easily, helping to increase conversions and sales. A single URL also means it’s easier for them to remember

  • Device Agnostic

    With the increase in how and where people view your website, creating a site that is optimised for all operating systems, browsers and device types means your site can be viewed by anybody, on any device, wherever they are

  • Search Engine Optimisation

    A single site means a single set of URLs and content which is more likely to improve your SEO performance and mean you have more time to optimise it. The search engines also prefer responsive design as they only need to index the page once, meaning it’s easier to crawl your site. In fact in April 15 Google’s update actively punished sites that were not ‘mobile friendly’

  • Future-Proofed

    As more screen sizes (Phablets, Internet-ready TVs etc..) are introduced, your site is already able to cope by responding to fit them. Extra breakpoints for new device types can be added to your design for further optimisation. This means your site can be scaled upwards without any problems

  • Analytics

    A single site means a single set of analytics giving you a simplified view of your site activity, users and purchases

Responsive Web Design News & Insights

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