Responsive Web Design for Ecommerce

Responsive Web Design

Optimal viewing and interaction experience for your ecommerce website

Responsive web design provides an optimal viewing experience across a wide range of devices from desktop monitors to mobile phones. A site designed with RWD adapts the layout to the viewing environment by using fluid proportion-based grids and CSS3 media queries. We deliver all sites using our tradeit ecommerce accelerators with a responsive design.

Design, UX and Prototyping

Wireframing and user experience form an important part of the responsive design process and help visualise what you’re building. How each user navigates and moves around a site will vary greatly and will affect how they want the content to be displayed to them, maybe even what content they actually want. This is particularly valid with the prevalence of touchscreens and the different way users interact with them, compared to a desktop or laptop with a traditional display, keyboard and mouse. For instance, a smartphone user is unlikely to want large amounts of small text and scrolling, where as a desktop user may be after as much information as is available.

Red Technology has adopted a content-first approach when building responsively designed websites where the layout is adjusted for each breakpoint, using the content priority as a guide to developing the page hierarchy. We produce PSDs or high fidelity wireframes, and a prototype that covers all breakpoints (normally four), so customers can get a real feel for how their design will look and behave once live. Once approved, we create a style guide and begin to build the core HTML5 templates by using a front-end framework based upon bootstrap, as a base for faster and higher quality delivery of this prospective, responsive front-end code. This is then rolled out for all of the site’s other templates and tested to ensure compatible with all major browsers.

Resources

Responsive Web Design

Why choose RWD from Red Technology?

Save time & money

By using a responsive design you no longer need to maintain separate desktop and mobile sites, saving time, resources and money.

Increase sales

By enabling customers to view and purchase from your website how, when and where they want, they are more likely to place and order, order more often and order multiple items.

A consistent user experience

Means customers are familiar with your site across any device and browser and can navigate and checkout easily, helping to increase conversions and sales. A single URL also means it’s easier for them to remember.

Device Agnostic

With the increase in how and where people view your website, creating a site that is optimised for all operating systems, browsers and device types means your site can be viewed by anybody, on any device, wherever they are.

Search Engine Optimisation

A single site means a single set of URLs and content which is more likely to improve your SEO performance and mean you have more time to optimise it. The search engines also prefer responsive design as they only need to index the page once, meaning it’s easier to crawl your site. In fact in April 15 Google’s update actively punished sites that were not ‘mobile friendly’.

Future-proofed

As more screen sizes (Phablets, Internet-ready TVs etc..) are introduced, your site is already able to cope by responding to fit them. Extra breakpoints for new device types can be added to your design for further optimisation. This means your site can be scaled upwards without any problems.

Analytics

A single site means a single set of analytics giving you a simplified view of your site activity, users and purchases.

Learn more about our Responsive Web Design services

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