Skip to main content
  • F.Hinds logo

    Leading high-street jeweller solve their Click & Reserve conundrum using tradeit


One of the UK's leading high-street jewellers solve their Click & Reserve conundrum with the tradeit ecommerce platform. Established in 1856, F.Hinds are an independent, family owned chain of UK jewellers with over 115 branches in England and Wales. Having traded online since 1996, they have always been at the forefront of UK retailing and understand the importance of continually improving their service, particularly online.

Project Highlights

  • Click & Reserve

    Advanced Click & Reserve service with movement of stock between stores and warehouse, controlled & calculated in tradeit

  • Seamless checkout

    New and improved checkout process specifically designed to increase conversions and reduce the bounce rate

  • Multiple sites

    Multiple brand sites running from a single back office for simple management

  • Store locator

    Built-in store locator with postcode lookup and individual store details like opening hours and range of services available at each

  • Promotions

    Sophisticated promotions capabilities including new offer types built exclusively for the new site

  • Stock checker

    Integrated store stock checker means the quantity of stock at each store can be checked based on nearest location

  • Rich imagery

    Products brought to life through enhanced imagery, zoom and 360 degree rotation to give customers a perfect look of things before they buy

  • Advanced filtering

    Highly sophisticated search tools and facetted navigation to help users find exactly what they are looking for, quickly and easily

  • Search

    Elasticsearch configuration drives significant improvements to both the speed and accuracy of search results

Project Integrations


Cybertill logo Worldpay logo Klarna logo Apple Pay logo Elasticsearch logo Reviews logo Google Tag Manager logo Tangiblee logo style=

Project Overview


A customer of Red Technology's since 2006, F.Hinds have constantly evolved their ecommerce offering during the last 14 years, but wanted to now look at the wider picture of merging their online presence and physical stores through the implementation of omni-channel functionality, whilst also improving their online checkout process alongside it. Key to their requirements was significant improvements to their Click & Reserve service, both from their own perspective and more importantly, that of their customers.

The Click & Reserve conundrum

Despite the obvious advantages of having over 115 retail stores, the distribution and movement of their stock makes the fulfilment of online orders more tricky than for many other retailers. Not all products are held at a central warehouse due to the high value of many items, and the fact that sitting in a warehouse means they are not in front of customers, who usually prefer to see and touch them in store anyway. Many purchases are one-offs like engagement or wedding rings, or gift items, so holding vast stocks doesn't make business sense. This means that some online orders may well need to be pulled from one of the physical stores if they are not available for delivery from their central warehouse, but this brings complications.
If an item is only available in a few stores and not from the main warehouse, one of those items will need to be sent back to the warehouse and redistributed to the customer's nearest store for collection, or delivered by post. Due to the time and cost involved in doing this, that service is only offered on products over £50, so some products may only be available for collection from certain stores and may not be available for delivery at all. This also affects the availability of items for collection with those in stock being ready in 2 hours whilst others may take several days due to the movement of stock. Other items are held solely by the supplier so these can only be purchased online too.
F.Hinds ecommerce site on mobile phone
F.Hinds ecommerce case study
F.Hinds ecommerce site on mobile phone
F.Hinds store
F.Hinds ecommerce site on mobile phone
Due to the limitations of their EPoS system, this entire piece of complex functionality had to be built into the tradeit ecommerce platform meaning exact stock levels of every product, in every store, are kept in tradeit and updated through integration to their back end systems in almost real time, ensuring what is shown to the customer online is as accurate as possible. Stock buffer levels are also built into the system to cater for any sudden in-store purchases.

Checkout

In spite of all the complexity around fulfilment and their Click & Reserve service, the website has to still ensure the smoothest possible customer experience. The checkout pages are now closed, with minimal form fields to enter and Loqate for fast address auto-complete meaning the customer can get from adding the item to their basket to completing their order as quickly as possible. They've also introduced a number of additional payment options on top of debit and credit cards such as Klarna and Apple Pay to give customers more choice and flexibility.
There are many other new features across the site aimed at improving the UX, such as a new responsive design with four breakpoints optimised for all devices, infinite scrolling on category pages, improved promotions options and enhanced imagery on product pages giving users a perfect view of the products before they buy. They have also configured Elasticsearch as the search provider which has immediately driven an increase in incremental revenue from customers who use on-site search.

Award Winning

A project recognised across the industry

Direct Commerce Awards logo National Technology Awards logo Retail Week Awards logo Retail Systems Award logo

Resources

CUSTOMER CASE STUDY
F.Hinds
Download and keep a copy of the case study



WEBINAR
How F.Hinds reinvented Click & Reserve to deliver their fulfil from anywhere solution
Discover how we delivered this award-winning solution involving the intelligent movement of stock between the warehouse and stores...

SOLUTIONS DATASHEET
OMNI-CHANNEL RETAIL
Learn more about using tradeit to power your omni-channel offering.



SOLUTIONS DATASHEET
MULTI-CHANNEL COMMERCE
Learn more about powering multiple ecommerce sites from a single administration system.


F.Hinds News

client news  
Chapelle Jewellery now accepting Apple Pay
Leading jeweller extends their payment options for both online and in-store customers by introducing the ability to purchase using Apple Pay...
client news  
F.Hinds launch Klarna payments online
Leading omni-channel jeweller launches interest and fee free payment options via Klarna…
client news  
Red Technology & F.Hinds shortlisted for Retail Systems Awards 2018
We’re delighted to have been shortlisted for the prestigious Retail Systems Awards 2018 for our work alongside F.Hinds the jewellers...
news  
National Technology Award 2017 nomination
We've been shortlisted for 'Retailing Technology of the Year' for our work with F.Hinds...
insights  
Ecommerce Webinar Registration
We talk through our award-wining project with F. Hinds in which we reinvented Click & Reserve to deliver their fulfil from anywhere solution
client news  
F. Hinds shortlisted for Retail Week Award 2017
F. Hinds the jewellers have been shortlisted for the prestigious Customer Technology Innovation Award 2017 by Retail Week alongside the likes of John Lewis and Argos...
news  
Direct Commerce Technology Partnership of the Year winners
We're delighted to have been awarded the Technology Partnership of Year for our work with F.Hinds the jewellers.
news  
ECMOD/Direct Commerce Awards Partnership of the Year Shortlist
We've been shortlisted for our work with F.Hinds in delivering their new 'Fulfil from anywhere' Click & Reserve service...
client news  
F.Hinds launch ground-breaking Click & Reserve with fulfilment from anywhere
Leading jeweller launches the latest incarnation of their ecommerce site with some ground breaking enhancements to their Click & Reserve service amongst a host of new features...
Back To Top