tradeit ecommerce and Klarna
Although fairly new in the UK, payment after delivery is quite common in several European markets such as Germany and the Nordic countries, and as a result tradeit can be integrated with Klarna to provide common payment methods for ecommerce users in those regions.
Enabling ecommerce customers to place orders using just their postcode and email address, Klarna speeds up and simplifies the order process for customers meaning an increase in orders and a decrease in bounce rates, particularly at checkout.
ECOMMERCE CASE STUDY
With different channels supporting different international markets Crabtree & Evelyn wanted to ensure they delivered a localised solution for each. Alongside local currencies, languages, fulfilment types and taxation systems, this also meant supporting local payment options. In order to support customers using their German channel, they introduced Klarna's "Buy now, pay later" service which is the most popular payment method in that country.