TIEVA Ecommerce Case Study - Red Technology UK

B2B eProcurement portal for leading IT Solutions provider.

TIEVA is one of the UK's leading providers of Business IT products, solutions, and services. By adopting a consultative, customer-first approach, TIEVA designs, implements, and supports future-ready IT environments that integrate leading technologies from a diverse portfolio of vendors. Apexio, TIEVA's eProcurement platform, was created to give customers immediate access to hardware, software and essential workplace peripherals, helping them save time, reduce costs, and streamline their procurement process.

"It’s been incredible to see how our customers have responded to the launch of Apexio, We’ve had amazing feedback on how intuitive the platform is to use, and the result is the high volume of orders that are already being generated through it"

Sales Director, TIEVA

Project Highlights

My Account
Host of tools in user accounts including saved baskets, quotes, quick order forms, user management, product lists, orders pending approval, saved quick order forms and more.
Complete order history
Complete history of all orders (both online and offline) in real time pulled from Oracle NetSuite using Web Services and displayed to users via their my account.
Advanced search
Advanced search tools including predictive, fuzzy search, support for inflections, weighted & boosted search passes, and much more.
Hierarchical control
Allows customers to manage their ordering, invoicing and administration across the site with different levels of control. This includes determining who can place and/or approve orders, raise quotes, view and pay invoices, which products they can see and order, and much more.
Order routing
Via integration with Stock In The Channel, orders are fulfilled with a number of different suppliers who ship them on behalf of TIEVA. tradeit determines the logic for choosing which supplier to use to fulfil the order and passes that to NetSuite to route accordingly.
Bundles
Flexible customer-specific bundles with product variations. Customers choose the products they want to make up their bundle from a wider selection (e.g. Choose from 3 different laptops, 4 different keyboards, a fixed mouse, & laptop case).
Call centre
Built-in call centre allows admin users to setup/view customer accounts and process orders on their behalf as well as aiding customer service to provide support.
Product enrichment
Alongside standard content, enriched product information is provided by Icecat Live to display live feature groups, videos, downloadable manuals, feature logos, product stories, and reasons to buy.
Integration
Bespoke integration between tradeit and Oracle NetSuite ERP to suit business requirements.

Project Integrations

Project Overview

TIEVA had explored ecommerce in the past, but timing and shifting business priorities had previously prevented full commitment to its development. However, with customer expectations growing increasingly digital and TIEVA's go-to-market strategy evolving towards service-led solutions, revisiting ecommerce became a strategic imperative. With the successful completion of a major ERP transformation to Oracle NetSuite providing a stable foundation, TIEVA was poised to take its ecommerce vision forward. It was the right time to launch a best-in-class ecommerce portal, and TIEVA began the search for a partner who could bring this vision to life.

TIEVA apexio eprocurement portal on laptop

TIEVA apexio eprocurement portal on iMac

Tieva apexio eprocurement portal on phone

Ordering Portal

After conducting extensive research, TIEVA chose to launch the Apexio eProcurement solution Red Technology's ecommerce platform, tradeit. Red Technology stood out from the start, bringing years of experience in delivering B2B ecommerce sites, particularly for IT companies. Their expertise with essential industry integrations, such as Stock In The Channel and Icecat, was a critical factor in TIEVA's decision, knowing these solutions would be key to success.

Product content

With a catalogue of over 100,000 products pulled form Stock In The Channel, maintaining data accuracy and consistency was essential. Given the scale and complexity of this range, Icecat integration was implemented to enrich product information, with Icecat live providing additional content such as videos, downloadable manuals, product stories, and compelling reasons to buy. To enhance the shopping experience, personalised buying lists were introduced, allowing customers to filter the catalogue and view only products available for purchase, simplifying the selection process.

Search

On-site search is a cornerstone of TIEVA’s online ordering portal because it enhances product discovery, speeds up the procurement process, and delivers a more personalised, efficient experience. For a business managing such a vast and varied product catalogue, search is essential in meeting the precise needs of their B2B customers (who are often time poor but know what they want), and ensuring smooth operations. tradeit's advanced search capabilities ensure highly accurate and relevant results are returned in milliseconds, even for complex requests.

The future

The platform promises to deliver a seamless experience, placing all essential IT products and accessories at the fingertips of its users. The solution has already delivered cost savings in terms of removing manual overheads and generating increased revenue for TIEVA.