International, Multi-channel, Retail & B2B Ecommerce Case Study
16 localised international retail sites for UK, USA, France, Denmark, Norway, Sweden, Germany, Netherlands, Spain, Belgium, Canada and Australia including some in different langauges.
6 international B2B sites running from the same installation of tradeit as their retail sites.
Built-in stockist locator featuring both physical and online retailers, with click & reserve for some geographic locations.
All sites managed from a single instance of tradeit with the capability to edit content locally with the required permissions.
Advanced promotions and offers capabilities to drive up conversions and average order value.
Fully responsive site with 4 breakpoints, optimised for all devices helping to reach all potential customers.
Sophisticated personalisation engine meaning users can be individually targeted with relevant content and offers.
Sites built using the tradeit ecommerce Accelerator meaning they were quick and easy to deploy.
Integration with three installations of Microsoft Navision ERP system including exports of customer, order (separate retail & B2B), shipping, club users, returns and out of stock information and imports of prices, tax rates, tax exceptions, packing slips, order status, stores, stock levels, dynamic category relationships, companies (B2B), users (B2B), price lists (B2B) and prices (B2B).
Having undertaken an extensive search of prospective new platform providers, Red Technology and the tradeit ecommerce platform were chosen due to Red's knowledge and experience of implementing global ecommerce projects across both retail and B2B environments, and tradeit being a platform that was extremely flexible and able to adapt to the majority of situations.