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  • International Ecommerce

    Grow your ecommerce business globally.

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Amoena logo
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Grow your ecommerce business globally and engage customers worldwide. Enter new international markets or improve your current global presence using Red’s internationalised ecommerce platform, tradeit.

International Ecommerce Platform

The tradeit ecommerce platform underpins extensive ecommerce and international expansion plans with its rich feature set, flexibility and scalability allowing you to enter new markets with the least cost, risk and pain.

  • Multi-lingual

    Local language sites with complete translation management through the back office, including both Cyrillic and symbol based text. Full support for translated web copy, including double-byte characters, for product data, templates, media, page titles, metadata and URL structures for local search engine optimisation and a rich user experience. Integrate with services like Weglot for even quicker translations.

  • Multi-currency

    Meet the unique needs of different geographic markets by enabling them to transact in their own currency whether it is Sterling, Dollars, Euros or Yen. tradeit can also deploy a duty calculator such as Bundle Box meaning customers will know the exact landed cost of their goods when ordering. tradeit enables merchants to offer multiple price lists in multiple currencies which are displayed on a configurable set of rules.

  • Multi-site

    Launch multiple, international B2B and/or retail sites, each with a custom look and feel, product catalogue and navigational structure, and administer them from a single instance of the tradeit ecommerce platform. Developing and deploying multiple ecommerce sites is a quick and cost effective way of trialling or entering new markets, and growing your online business.

  • Localised payment methods

    Provide multiple, localised payment services to customers, with options relevant to their market (such as Klarna for Scandinavia, Germany and The Netherlands who offer 'bill me later' services), that they are familiar with and trust including multiple merchant-configurable order workflows for each payment method and/or domain.

  • International Domains

    Supports separate domain names or sub folders for different territories like and or and depending on your preference or SEO requirements.

  • Tax and Duties

    Avoid unwelcome levies that are likely to damage your customer relations and repeat business. Inform customers and increase conversions by calculating duties and taxes on checkout to deliver the fully landed cost.

  • Multi-warehouse

    Different warehouses can be assigned to different countries or channels and orders pushed through the correct one.

  • Multiple taxation models

    Handle multiple and complex taxation systems across the globe including the US (Nexus).

  • International shipping

    Configure shipping options, rates and delivery days for any destination allowing for national holidays and picking time cut-offs on each channel.


An ecommerce platform to support international expansion.

There are many challenges involved in successfully shaping and delivering cross-border ecommerce. Selling into global markets requires merchants to overhaul their customer proposition, tailoring it to address the needs of local markets. Buying habits vary dramatically from country to country and so considerations such as accepting payment in the local currency, logistics around fulfilment and delivery, and local customer service & returns should be carefully planned. Merchants looking to improve their international ecommerce offering, or to start selling internationally for the first time, should select an ecommerce partner and platform that enables them to deliver a fully internationalised experience that engages local customers, increases exposure and ultimately drives revenues.

different international ecommerce sites shown on different devices in front of world map

International Ecommerce Case Studies

Healthspan Products
Healthspan Elite logo

"Everybody here is impressed with the speed of delivery and quality of the work. The best part of the experience is having a dedicated team that will respond to any queries swiftly, no matter the complexity."
Business Intelligence, Healthspan

View Case Study ›

Dog on beach
Pet Family logo

"Red have been nothing short of exceptional with their knowledge and guidance. They have been a pleasure to work with from start to finish, their attention to detail has been excellent with understanding our expectation and drive for a successful website."
Ecommerce Director, Pet Family


Woman in Amoena bra

Amoena logo

"Red have great knowledge & experience of implementing global ecommerce projects and tradeit as a platform is not rigid and can adapt to the majority of situations."
Global Ecommerce Manager, Amoena

View Case Study ›

Silmid employee using vendor managed inventory via their ecommerce site on a tablet
Silmid logo

"We were able to trade on the first day with no issues and immediately received good feedback from customers. The build process is robust, we were very impressed with the team, and certainly felt safe in their hands."
Operations Director, Silmid

View Case Study ›

International Ecommerce Resources


International Ecommerce News & Insights

UX Lab - Structuring your International Domains
We examine how to structure you domains for international ecommerce...
Using a tactical ecommerce platform to experiment and expand with less cost and risk
A look at how the use of tactical ecommerce can help avoid the costly and time-consuming rollouts of additional ecommerce channels or technology...
client news  
PME Cake expand into Asia and Oceania online with tradeit
Leading cake decorating and baking supplies provider continue their global roll-out with new Retail and B2B ecommerce sites serving new markets...
client news  
PME Cake continue their European ecommerce expansion on tradeit
With a few international sites already live, PME Cake have carried on growing their global ecommerce presence with further retail sites for France, Germany and The Netherlands all running from their existing tradeit installation...
client news  
Healthspan’s international ecommerce rollout reaches Australia
Following the recent launch of sites in both Ireland and New Zealand, Healthspan have continued their global D2C ecommerce expansion with two new for the Australian market on tradeit...
UX Lab - Managing the fulfilment of bulk orders in international ecommerce
How calculating the cost of shipping, duties and taxes for international bulk orders in the basket reduces the risk of abandonment...
client news  
Healthspan Elite continue their international rollout with new Irish D2C channel
The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new Irish direct-to-consumer ecommerce channel on tradeit...
client news  
PME Cake launch new Spanish channels
Leading baking supplies company continue their international online expansion with tradeit...
client news  
Healthspan Ireland launch their D2C ecommerce site on tradeit
Leading provider of high-quality vitamins and supplements add another international channel on tradeit...
client news  
Healthspan Elite NZ turn to tradeit for D2C ecommerce
The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new New Zealand ecommerce channel on tradeit...