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Sil-Mid

B2B Ecommerce Case Study

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A new B2B benchmark for specialist adhesive, sealant and silicone distributor Sil-Mid using the tradeit ecommerce platform. Founded in 1979, Sil-Mid Ltd is a specialist distributor of silicones, sealants, adhesives, lubricants, cleaning agents, and surface treatments who aim to create long-standing customer relationships by delivering a professional and high value service.

"We were able to trade on the first day with no issues and immediately received good feedback from customers. The build process is robust, we were very impressed with the team, and certainly felt safe in their hands."
Operations Director, Sil-Mid

Project Highlights

Class-leading B2B ecommerce site using best practice and full of features like a quotation system, product MOQs, multiple delivery options etc...

Easy to use CMS delivering powerful in-site editing directly through the storefront which can be populated with rich media content.

Batch numbers with product expiry dates, hazardous and non-hazardous warnings, and downloadable product safety datasheets ensure users are fully aware of what they are buying.

Supports multiple payment methods including credit/debit cards, PayPal, on account, and the uploading & payment of pro forma invoices online.

Seamless two-way integration with WinMan ERP, VAT registration checker and Secure Trading PSP.

Purchasing available in multiple currencies with scope to easily expand, offering new country-specific channels.

Multiple shipping options including door-to-door for landed cost, or ex works where customer can arrange collection using their own courier.

Fully responsive design with 4 breakpoints, optimised for all devices helping to ensure the best possible user experience.

Project Overview

With a product catalogue running to over 14,000 items supplied by more than 400 vendors Sil-Mid are a one-stop shop for the aviation, marine, rail, automotive, energy, engineering, and defence industry, amongst others. Wanting to move their online business forward, and having become frustrated with their existing ecommerce and CMS platform, Sil-Mid undertook a managed selection process, with third party consultants, in order to select a new platform. Based on a comprehensive list of requirements and a scored selection and demo process, Red Technology's tradeit ecommerce platform was chosen over the three other shortlisted vendors.

Class-leading B2B functionality

One of the main reasons for choosing tradeit was the perfect blend of both retail and B2B ecommerce functionality, not available in other platforms. Although their products are available to the consumer, almost all of their sales are direct to the trade, so catering for those users was the priority. That meant the new site had to deliver a host of great B2B features, whilst still delivering the great user experience you would expect from a retail ecommerce site. Not only that, the CMS needed to be easier to mange than their previous site, and not suffer from the chronic server speed issues of that previous installation.

This new rich B2B functionality includes a quotation system, minimum order quantities on products, integration with a VAT registration checker, master and sub account management, tiered pricing by volume (the more units you buy, the lower the cost per unit), a host of payment options - including the ability for users to upload and pay pro forma invoices online - and numerous delivery possibilities. These was also a host of different shipping options to be catered for, including customers using their own couriers for the collection of items from Sil-Mid's warehouse.


Not only that, due to the types of products they sell, the site now displays the product batch numbers with expiry dates (for solvents etc...) - enabling customers to choose which batch they want to order from - , whether the product is hazardous or non-hazardous, as well as showing all downloadable product safety datasheets. The final requirement was seamless integrations between tradeit and their external systems including WinMan ERP, a VAT checker and PSP.

Complete solution

Being able to deliver a best-in-class, international Retail and B2B ecommerce platform, seamless systems integrations, as well as all future development, hosting and support, means Sil-Mid can take advantage of having a single, and expert, partner for all their ecommerce requirements. The scope to now expand internationally and add future sites is something they are keen to explore and tradeit's scalability and flexibility enables this future growth.

See more at www.silmid.com

Learn more about our work for Sil-Mid

Sil-Mid News

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Sil-Mid launch new site on tradeit

A brand new site for Sil-Mid, the specialist distributors of silicones, adhesives, lubricants, cleaning agents and surface treatments... read more