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  • Something Different Wholesale logo

    B2B ecommerce for UK-based wholesale giftware supplier and importer.

Founded in 1999, Something Different Wholesale has grown rapidly over the years and is one of the UK's leading wholesale giftware suppliers and importers, stocking over 3000 products and supplying over 25,000 customers worldwide.

Project Highlights

  • Multiple payment options

    Multiple payment options including Credit/Debit Cards, PayPal, BACS, On Account & Buy Now Pay Later from Hokodo

  • FBA delivery

    Customers who use Amazon Fulfilment can have orders shipped directly to any centre of their choice on checkout

  • Advanced up-sells

    Advanced upsell functionality throughout the site driving up AOV from their existing customer base

  • Quantity-based pricing

    Alternate pricing can be set across different quantity blocks on each individual SKU

  • B2B ecommerce

    Advanced B2B tools such as view/pay invoices onlines, quick order forms, saved baskets, saved quick order forms and more

  • Rich images

    Products brought to life through image zoom, product videos, and 360° image view

  • Call centre

    Built-in call centre allows admin users to setup/view customer accounts and process orders on their behalf as well as aiding customer service to provide support

  • Advanced search

    Advanced on-site search capabilities via Elasticsearch including suggested search terms & categories, content & product search, fuzzy search, boosted & weighted searches and much more

  • Wishlists

    Automated emails and promotions driven by price changes to items within users' wishlists

Project Integrations

Hansaworld logo Trust Payments logo Elasticsearch logo Mailchimp logo Hokodo logo Zendesk logo Loqate logo Trustpilot logo Google Tag Manager logo Google Analytics 4 logo

Project Overview

With the aim of increasing web sales to over 80% of their revenue, Something Different Wholesale originally approached us a few years ago about re-platforming to tradeit. Unfortunately, at that time, they were required to use a local agency near their offices to build a bespoke solution. Nevertheless we remained on their radar and little more than eighteen months later they returned having realised their bespoke solution fell way short.

Something Different Wholesale ecommerce case study
Something Different Wholesale ecommerce case study
Something Different Wholesale ecommerce case study
Something Different Wholesale ecommerce case study
Something Different Wholesale ecommerce case study

B2B Ecommerce

Their previous platform was severely lacking in advanced B2B functionality, on-site promotions, and multi-site capabilities when compared to tradeit. It quickly became apparent that they needed to re-platform again in order to be able to scale their online business towards their target, and in their own words they "hoped to provide customers with a platform rather than a website to login and purchase".

It's a very astute observation as there is quite a distinct difference between the two. Many common ecommerce platforms like Shopify, Magento or BigCommerce, have been built and developed to support retail ecommerce so don't have the feature-set to deliver comprehensive B2B ecommerce sites like tradeit, whose functionality is all native to the platform. B2B ecommerce is very much an afterthought for those platforms, so as a result they deliver a simple order-taking tool rather than a full-scale, automated customer platform, capable of personalising the user's experience and driving up revenue, conversions, and AOV.

Ecommerce Growth

The site features a huge set of tools that has helped them on the way to achieving their target of 80% of revenue coming online. These include a class-leading promotions & personalisation engine, on-page CMS and a vast array of B2B-specific functionality such as the ability to view/pay invoices online, quick orders forms, saved baskets, saved quick order forms, and tradeit's call centre application.

Evolution & Innovation

Since launch, the site continues to grow and evolve with a number of distinct enhancements already applied. These include some innovative work to exploit the information within wishlists and an award-winning project to drive up-sells in various places across the site.

"We often draw from Red's wealth of ecommerce advice in our projects, they provide us with valuable business ideas".

Award Winning

A project recognised across the industry

Ecommerce Awards 23 finalist logo European Ecommerce Awards 23 logo Retail Systems Awards 23 logo Direct Commerce Awards 23 logo UK Ecommerce Awards 23 logo



Something Different Wholesale News

Red named as one of the finalists at the Ecommerce Awards 2023
Recognise as delivering excellence in the world of eCommerce, and a champion the most innovative and market leading initiatives and products...
client news  
Red shortlisted for two European Ecommerce awards
We pick up some award nominations for our work with Something Different Wholesale and recognition for our work and growth as an ecommerce agency...
Three great ways Something Different Wholesale increase AOV and revenue from their existing customer base
We examine some of the additions Something Different Wholesale have made throughout their site to increase AOV and revenue without any additional marketing spend...
client news  
Red shortlisted for three Retail Systems Awards
We've been nominated in three separate categories at this year's Retail Systems Awards...
CRO Lab - Automatically drive conversions from wish lists
We examine how using automatically generated emails for price reductions on customer 'favourites' helps to drive conversions without any extra resources...
client news  
Something Different Wholesale turn to tradeit for B2B ecommerce
One of the UK's leading wholesale giftware suppliers and importers launch their new B2B ecommerce site using tradeit...