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  • D2C Ecommerce

    Sell directly online to your end users.


Start owning and influencing your end users with direct online sales via the tradeit ecommerce platform. Whether you're a traditional manufacturer with non-digital routes to market, or a digitally native business whose sole offering is direct to consumer (DTC), the tradeit ecommerce platform is ideally suited to help you build high value, long term relationships with your customers online.

D2C Ecommerce Features


Today's customers now demand better relationships and experiences with companies, right down to purchasing directly from the manufacturer, so take control of your direct to consumer (DTC) sales channel with the tradeit ecommerce platform.

  • Advanced marketing tools

    Increase conversions, loyalty and customer satisfaction through offers, promotions and merchandising tailored uniquely for each customer.

  • Content management

    Create stunning content that helps to convey your brand's provenance, research & development and craftsmanship. Your customers now demand a central repository of all information, direct from the manufacturer.

  • MOTO/Call Centre

    Use the built in call centre to gain a single view of customers, process offline orders alongside online orders and provide customer service support.

  • Loyalty

    Build brand affinity and automatically reward your best customers, incentivising them to keep coming back time after time, and turn them into advocates.

  • Subscriptions

    Provide replenishment, access or curation of products, or ongoing services, on a regular basis in exchange for regular payments from the customer helping retention, aiding forecasting, increasing revenue and improving customer engagement.

  • User generated content

    Drive customer engagement and peer validation with user generated content, also helping to enhance SEO.

  • Online community

    Engage with users through a host of community features from blogs, forums and online chat, to tradeit’s very own on-site social commerce capabilities, enabling you to host your very own social network.

  • Integrations

    Integrate tradeit with your ERP, MRP, Accounts or other back office systems to drive efficiency, further cost savings and automations.

  • Multiple sites/brands

    Manage your D2C ecommerce channel alongside other digital routes to market like B2B and international ecommerce, all administered from a single system with unique or shared content as required.

The benefits of D2C ecommerce


The traditional retail experience is failing the modern customer, DTC ecommerce helps meet their requirements.

  • Entire catalogue

    Offer your entire product range in every variation (size, colour, style, flavour)

  • Own your end users

    Gain direct insight into your end user's buying habits and desires through direct contact

  • Control your brand

    Have full control of how your brand is marketed, promoted, positioned and advertised

  • Expand your reach

    Quickly spread your brand's reach by servicing additional customers both nationally and internationally

  • Avoid channel disruption

    Don't rely on traditional markets being available or supply chain partners reacting to the market, mitigate the risk of channel disruption and remove barriers with D2C ecommerce

  • Product R&D

    Use direct learning to understand how customer's interact with your products online, aiding future product research and development

  • Share your knowledge

    Share your knowledge and expertise with your customers, don't rely on third parties and intermediaries to do your selling, they don't know your products as well as you do

  • Reduce costs

    Cut out the middleman and their margins lowering the cost of customer acquisitions and saving money



D2C Ecommerce Case Studies

Maximuscle products
CUSTOMER PROJECT
Maximuscle

"Managing the websites centrally, with the capability of local content input, branding and pricing structures gives us the flexibility we need to push ahead into global markets. Selecting Red Technology and tradeit is the best business decision I have ever made."
Managing Director, Maximuscle

View Case Study ›

McAdams dog food
CUSTOMER PROJECT
McAdams logo

"Red have been nothing short of exceptional with their knowledge and guidance. They have been a pleasure to work with from start to finish, their attention to detail has been excellent with understanding our expectation and drive for a successful website."
E-Commerce & Marketing Director, McAdams

VIEW CASE STUDY ›

Hotel Chocolat shop front
CUSTOMER PROJECT
Hotel Chocolat

"Professional, knowledgeable and an all-round great team to work with, Red Technology really understand our brand and have provided us with a scalable solution that meets our exciting and ambitious omni-channel retail and international growth plans."
Digital Marketing Manager, Hotel Chocolat

View Case Study ›

Woman in Amoena bra
CUSTOMER PROJECT
Amoena

"Red have great knowledge & experience of implementing global ecommerce projects and tradeit as a platform is not rigid and can adapt to the majority of situations. We love working with an experienced partner that wants to help grow our business."
Global Ecommerce Manager, Amoena

View Case Study ›

Morphy Richards microwave and kettle
CUSTOMER PROJECT
Morphy Richards logo

"Red Technology were great. They understood what we needed and fulfilled those needs. The people are the single best thing about my experience. Always happy to help and advise when needed."
Online Manager, Morphy Richards

View Case Study ›

D2C Ecommerce Resources

D2C Ecommerce datasheet
SOLUTIONS DATASHEET
D2C ECOMMERCE
Learn more about selling directly to your end users with the tradeit ecommerce platform.


Ecommerce Solutions brochure
SOLUTIONS DATASHEET
ECOMMERCE SOLUTIONS BROCHURE
Learn more about our complete range of ecommerce solutions and how they could help your online business.

box on doorstep
PLATFORM DATASHEET
SUBSCRIPTIONS
Generate recurring revenues and increase convenience with regularly ordered items using traedit's built-in subscription functionality.

Channel Conflict with Ecommerce Webinar
WEBINAR
Avoiding Channel Conflict with Ecommerce
We examine why it's so important for companies to trade online and share some ideas of how to avoid any channel conflict as a result...

D2C Ecommerce News & Insights

mcadams-launch.jpg
client news  
McAdams upgrade their D2C ecommerce site to tradeit
Leading supplier of premium pet food enhance their ecommerce offering by upgrading from WooCommerce to the tradeit ecommerce platform…
healthspan-australia-launch.jpg
client news  
Healthspan’s international ecommerce rollout reaches Australia
Following the recent launch of sites in both Ireland and New Zealand, Healthspan have continued their global D2C ecommerce expansion with two new for the Australian market on tradeit...
packaging-online-luanch.jpg
client news  
Packaging Online turn to tradeit for best of breed ecommerce
Challenge Packaging founders launch Packaging Online; an online direct-to-consumer packaging supplier offering hassle-free and sustainable packaging solutions...
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insights  
Avoiding internal and external channel conflict with ecommerce
How you can avoid channel conflict when launching or expanding your ecommerce channels...
Healthspan-elite-ie-launch-new.jpg
client news  
Healthspan Elite continue their international rollout with new Irish D2C channel
The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new Irish direct-to-consumer ecommerce channel on tradeit...
ecommmerce-trends-2021-header.jpg
insights  
Ecommerce Trends 2021
Our experts highlight some of the key functionality they expect to gather momentum or be introduced to ecommerce over the coming 12 months...
Healthspan-ie-launch-new.jpg
client news  
Healthspan Ireland launch their D2C ecommerce site on tradeit
Leading provider of high-quality vitamins and supplements add another international channel on tradeit...
pulsin-launch.jpg
client news  
Pulsin replatform to tradeit for D2C Ecommerce
UK producer of tasty, nutritious bars, shakes and protein powders turn to tradeit to help grow their digital offering...
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insights  
UX Lab - Types of ecommerce model and determining site access
We explore the different types of ecommerce model you can deliver with tradeit and the workflow you can adopt within them...
Healthspan-elite-nz-launch.jpg
client news  
Healthspan Elite NZ turn to tradeit for D2C ecommerce
The UK's leading provider of the highest-quality, most advanced range of sports nutrition vitamins and supplements launch their new New Zealand ecommerce channel on tradeit...
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