Longacres stay ahead with tradeit upgrade & redesign

Following an ecommerce platform upgrade and site redesign, Longacres continue to set the agenda in the Horticulture industry. The UK's largest independent Garden Centre are renowned for being at the forefront of innovation and their digital presence is no different.

With a renewed focus on customer satisfaction and user experience, Longacres remains committed to providing gardening enthusiasts with the tools and resources they need to bring their outdoor dreams to life.

Complete Redesign

• New content zones & conditional components for delivering personalised content based on over 40 different criteria (user, basket, search, referrer etc...)
• All new transformers for simple zone styling of existing components - change colours, width, fluidity
• New mobile menu and enhancements to desktop menu
• Retina Support with crisp scalable icons across the site

Functional Enhancements

• All new, advanced search tool powered by Elasticsearch
• Simple, one touch re-ordering of any previous order
• Cookie consent banner for Consent Mode V2

Performance Improvements

• Upgraded jQuery
• AJAX basket - preventing page reloads when updated
• Deferred fonts - SEO-friendly Google font implementation
• HTML minification - reducing size of site files from server