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Cut development time and accelerate your launch

Pre-built with high-impact, business-ready features.

right arrow Choice of storefronts to suit your business requirements
right arrow Optimised, responsive, fast, SEO-friendly and fully tested
right arrow Quick to launch with a low cost of deployment
right arrow Easily customised, scaled & extended pre- or post-launch
right arrow Core features aligned to your business model, with advanced capabilities added as required
right arrow Proven integrations with back‑end and operational systems


Purpose‑built ecommerce accelerators

Retail Ecommerce Digital Storefront

RETAIL ECOMMERCE

Empowers B2C and D2C brands to launch scalable, brand‑consistent ecommerce experiences quickly.

Learn more
B2B Ecommerce Digital Storefront

B2B ECOMMERCE

Providing a powerful, flexible ecommerce launchpad designed specifically for the needs of trade, wholesale and distribution.

Learn more
B2B Ordering Portal Digital Storefront

B2B ORDERING PORTAL

The next evolution of B2B Online Ordering allowing your customers even greater control of their procurement.

Learn more



Accelerated Ecommerce Solutions

Each Digital Storefront is built on the core strength of the tradeit™ ecommerce platform - featuring core platform capabilities including CMS, PIM, order management, marketing services, and multi‑site support. From there, each storefront adds tailored features to meet the demands of your specific business model, helping you go live faster and grow smarter.

Content Management System

Content Management System

Product Information Management

Product Information Management

Marketing

Marketing & Merchandising

Ordering Management System

Order Management System

Retail Ecommerce

Red’s Retail Ecommerce Digital Storefront empowers B2C and D2C brands to launch feature-rich, scalable, and brand-consistent ecommerce experiences fast.

The Retail Ecommerce Digital Storefront is designed to power exceptional ecommerce experiences for retailers, combining rich visual merchandising, class-leading marketing capabilities, and advanced tools for personalisation. Perfect for brands and retailers looking to deliver a premium digital experience with a fast time to market and a suite of additional features as standard.

Retail ecommerce

Retail Ecommerce features that drive conversion

Promotions engine

Advanced out-of-the-box tools set to help you convert and re-engage more customers.

Personalised customer experience

Deliver personalised content, messaging and product recommendations based on customer behaviour and context.

Merchandising tools

Connect users with your products via exceptional search, sorting, facets and product recommendations.

Gift cards & wrapping

Offer different gift cards with messaging and gift wrapping options on checkout.

Referral and re‑engagement tools

Encourage repeat purchases and advocacy through referral and incentive mechanics.

Guest checkout

Enabling purchase without creating an account.

Category and navigation structure

Provide clear, intuitive category structures that guide customers quickly to the right products.

Conversion‑ready checkout flows

Reduce friction with streamlined checkout journeys designed for speed and usability across devices.

Mobile‑optimised experiences

Ensure a consistent, high‑quality shopping experience across all devices.

B2B Ecommerce

Providing a powerful, flexible ecommerce solution designed specifically for the needs of trade, wholesale and distribution.
Red’s B2B Ecommerce Digital Storefront is built to meet the complex demands of modern trade ecommerce - simplifying everything from bulk ordering and pricing tiers to account-specific content and custom workflows, it empowers businesses with the ability to introduce additional features as customer requirements evolve.
B2B Ecommerce

Advanced B2B ecommerce features

Scalable B2B ecommerce model

Launch quickly with a structure that can evolve into more advanced workflows as customer requirements grow.

Flexible ordering tools

Streamline repeat purchasing with saved baskets and quick order pads.

Online invoicing and payment

Provide online invoices and enable customers to settle outstanding balances online.

Inventory and fulfilment

Support complex fulfilment scenarios, including split deliveries to multiple locations.

Account management

Provide a secure self‑service area to manage addresses, order history, credit limits and agreed payment terms.

Account‑based purchasing

Support customer‑specific pricing, catalogues and buying journeys within a single ecommerce experience.

Multi‑site and multi‑brand management

Manage multiple sites or brands from one platform, with customer‑specific pricing and catalogue rules.

ERP‑ready ecommerce foundation

Integrate with ERP, CRM and core business systems to streamline operations and data flow.

Customer‑specific pricing and catalogues

Tailor product visibility and pricing to each customer, account or context.

B2B Ordering Portal

The next evolution of B2B Online Ordering allows your customers even greater control of their procurement.
Red's B2B Ordering Portal takes the extended functionality of the B2B Ecommerce Digital Storefront and provides the additional tools you need to simplify and streamline the procurement process for your customers. Ideal for structured, repeat purchases within large organisations, with budget controls, ordering hierarchies, and location-level permissions.
B2B Ordering  Portal

B2B Ordering Portal features for efficient procurement

Procurement Control

tradeit puts complex procurement firmly in the hands of your customer, allowing them to de-centralise ordering without losing visibility or control.

Budget and approval workflows

Enforce purchasing controls through budgets, approvals and predefined rules.

Ordering Lists & Permissions

Customers can define what users can see/do & what products can be ordered per location, per department or per user.

Multi‑site and multi‑user ordering

Support ordering across multiple locations, departments or cost centres.

Real‑time visibility and reporting

Monitor orders, usage, budgets and activity with reporting across users and locations.

Client Tailored Portals

Create a customer tailored portal by displaying company logo, company branding, welcome messages and more on the website.

PunchOut/E-Procurement

tradeit supports your customers who want to purchase directly from within their ERP/E-procurement systems through PunchOut (OCI & cXML).

Configure Portal Alerts

Trigger alerts to customers getting close to their spend budget, send replenishment reminders, price drops, ordering prompts with triggered emails.

Pack management

Create predefined packs to simplify repeat ordering.

Digital Storefronts' Updates

See what's new in each update of the Digital Storefronts.

8.0.0a7.0.1b7.0.17.0.0


Digital Storefront Resources

SOLUTIONS DATASHEET
RED TECHNOLOGY OVERVIEW
SOLUTIONS DATASHEET
ECOMMERCE SOLUTION ACCELERATORS