Content, commerce & community
Site encompassing; brand, resources, ecommerce, retailer finder and events calendar, all on a single platform.
Seamless integration with internal business systems and multiple international warehouses.
Huge resource centre and community delivering greater depth of content for users, improving brand stickiness and leveraging SEO benefits
On-site social commerce
On-site social commerce functionality including a community where artists can connect & share their work, full of user-generated content
Personalisation based on learnings - over time the platform serves content the user is more likely to buy or interact with
Provision of added functionality such as advanced store locator and events calendar to link site with existing retailers, events and exhibitions
Global sites designed to be 'the destination' for professional artists, teachers, students, conservators and hobbyists alike
Traditionally a B2B manufacturing company, ColArt were seeking to move into the world of multichannel retail, using a new website as their main driver. They required a scalable ecommerce solution for all of their brands that could be rolled out internationally, beginning with Winsor & Newton. After an exhaustive appraisal process, Red Technology was chosen to deliver the site due to the capabilities of the tradeit ecommerce platform, the experience of its technical team in delivering international, multi-site ecommerce projects and its successful customer portfolio.