Monkey Office/Caboodle/Office Supplies
Multi-site, B2B Ecommerce Case Study
Fully responsive sites with 4 breakpoints, optimised for all devices, helping to gain competitive advantage.
Advanced promotions and offers capabilities to drive up conversions and average order value.
Sophisticated personalisation engine meaning users can be individually targeted with relevant content and offers.
Integration with Enterprise ERP system including two-way feed of customer, product, quote and order information.
Smooth transition of existing online loyalty schemes to new websites, helping to increase user re-engagement.
Customised Ink & Toner finder.
Provides 'My Account' functionality for three distinct buyer types with full user management and self service capabilities including: view and pay invoices, unlimited gross & net pricelists, master and sub accounts (with full control and order approval system), view saved and back orders, & multiple saved baskets/quick order pads including order file upload function.
Three separate and individually designed sites managed from a single instance of the tradeit platform.
With the growth of mobile & tablet devices, and Google intent on punishing sites that are not mobile-friendly, it was agreed that the new websites must use a responsive web design (RWD) with four breakpoints each. The delivery of the RWD was handled by Red’s in-house design services team who created prototypes of the sites along with core HTML5 templates and style guides, which were integrated with the tradeit B2B ecommerce platform to produce the basis of the new websites. Once approved, the remaining templates were designed and rolled out.