Multi-site, B2B Ecommerce Case Study
Moorside Office is one of the UK’s largest independently owned suppliers of office supplies, furniture, stationery and printer consumables. Having acquired Caboodle a few years ago it was time to give it some added attention, starting with a complete site rebuild on the tradeit ecommerce platform, followed by a relaunch of their main brand, Monkey Office, on the same tradeit installation.
"Within just a month of launching we already saw a 30% increase in sales against the same period last year. This has fully vindicated the decision to move to Red Technology. We are now in the process of moving the rest of our brands across to the tradeit platform as soon as we can!"
Managing Director, Moorside Office
Fully responsive site with 4 breakpoints, optimised for all devices, helping to gain competitive advantage.
Advanced promotions and offers capabilities to drive up conversions and average order value.
Sophisticated personalisation engine meaning users can be individually targeted with relevant content and offers.
Integration with Enterprise ERP system including two-way feed of customer, product, quote and order information.
Smooth transition of existing online loyalty schemes, Caboodle Rewards, to new website helping to increase user re-engagement.
Customised Ink & Toner finder.
Provides 'My Account' functionality for three distinct buyer types with full user management and self service capabilities including: view and pay invoices, unlimited gross & net pricelists, master and sub accounts (with full control and order approval system), view saved and back orders, & multiple saved baskets/quick order pads including order file upload function.
Two separate and individually designed sites managed from a single instance of the tradeit platform.
With the growth of mobile & tablet devices, and Google intent on punishing sites that are not mobile-friendly, it was agreed that the new websites must use a responsive web design (RWD) with four breakpoints each. The delivery of the RWD was handled by Red’s in-house design services team who created prototypes of the sites along with core HTML5 templates and style guides, which were integrated with the tradeit B2B ecommerce platform to produce the basis of the new websites. Once approved, the remaining templates were designed and rolled out.
Sophisticated B2B functionality
Having finished the design, attention turned to the new functionality required to stand out from their competitors, and the tools required to engage, convert and re-engage users on a more personal level. As the tradeit ecommerce platform is designed for both retail and B2B environments, Caboodle and Monkey Office were able to harness the power of both worlds. That meant they had the advanced personalisation, search, merchandising and marketing tools normally associated with leading retail ecommerce sites, alongside sophisticated B2B functionality such as complex pricing matrices, master and sub account management, online invoices, quick order pads, regular/re-ordering tools and complete 24/7 control over orders (including order history, back orders, order approvals and more). They were also able to share resources and content between the two sites without any duplication of effort.
The other main element of the project was delivering the two-way integration between Moorside Office’s ERP system and the tradeit ecommerce platform. With over 20,000 products and thousands of customer, order and quote records from the previous three years needing to be shared between the two systems, seamless integration was paramount. With dedicated integration expertise, and years of proven experience, Red are adept at handling this level of complexity with all data now easily shared between the two systems at intervals of the merchant’s choosing.
The combination of design, functionality and integration delivered by Red means Caboodle and Monkey Office can offer their customers a class-leading ecommerce experience and drive aggressive sales targets within a highly congested market. It also helps improve their own processes and services, with the site even developing into a sales tool for their internal teams!
Learn more about our work for Caboodle/Monkey Office