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  • Splendid Trading logo

    B2B Ecommerce for this premium bar and kitchen essentials wholesaler.

Established in 1997, Splendid Trading have been providing premium bar and kitchen essentials to bars, restaurants, nightclubs and embassies with tailored-made products and exceptional service ever since.

Project Highlights

  • B2B ecommerce

    Specifically built to support the nuances of B2B ecommerce with features to match

  • Integration

    Two-way integration with Sage 200 including stock and orders

  • Quotes

    Quotation functions for non registered users helping to avoid lost sales

  • Product content

    Products brought to life through image zoom, product specifications, product comparison, and product details

  • Product Whitelists & Blacklists

    Creation of product whitelists and blacklists to keep purchasing focused and ensure staff are not overspending

  • Multi-lingual

    Site translated into five further languages (French, Italian, Spanish, German & Portuguese) through Weglot integration to cater for international customers

  • Advanced user management

    Company super users can set permissions of user groups with different permissions such as ability to purchase restricted products, manage restricted products, view financial documents, & manage delivery addresses

  • Call Centre

    Built-in call centre allows admin users to setup/view customer accounts and process orders on their behalf as well as aiding customer service to provide support

  • Advanced search

    Advanced search tools including predictive, fuzzy search, support for inflections, weighted & boosted search passes, and much more

Project Integrations

Sage 200 logo Trust Payments logo PayPal logo Elasticsearch logo Loqate logo Weglot logo Google Tag Manager logo Google Analytics logo

Project Overview

When Splendid Trading started it was still common to distribute printed price lists & catalogues, and to deliver quotes by hand or even fax. Compared to today, there was just a handful of manufacturers in the market, and a few thousand products to choose from, with a single product launch each year. Now customers expect immediate pricing, stock visibility, and as little friction as possible when it comes to ordering products and administering accounts, at any hour of the day, and from any location. Their old website didn’t satisfy these requirements and despite several years of solid growth, they were hobbled with an outdated, semi-functional ecommerce offering. Things needed to change.

Splendid Trading website on laptop
Splendid Trading website on iMac
Splendid Trading ecommerce website on phone
Splendid Trading ecommerce website on laptop
Splendid Trading website on phone

Flexible & Customisable

They needed to make sure that whatever platform they selected was highly customisable, as a normal cookie-cutter B2C platform just wasn’t going to cut it. The platform also needed to be integrated with their accounting software, so incoming orders are automated, and customers can manage their account at a click. Red Technology were able to satisfy these requirements, and had a strong track record of providing similar platforms to other clients, so the decision was taken to replatform from Magento to tradeit.

B2B Ecommerce

The new website is designed for business-to-business trade only, and this has dictated the design from start to finish. Customers can now administer multiple venues and companies from a single account, they can create and delegate all sorts of permissions to members of staff, create product whitelists and blacklists to keep their purchasing focused, and manage credit limits too.

User Experience

Accessibility and integration were the key goals, but ultimately, it’s all in the name of driving sales and keeping customers happy. If you make the buying experience as convenient as possible, and couple that with competitive prices and a solid service, you’ll end up with happy customers. Happy customers are repeat customers.


The flexibility of tradeit means new functions can be added post launch and there are already plans in place to integrate manufacturers stock figures into the site's live stock numbers, to increase their exhaustive catalogue of products and add a COSSH database, along with a few other bits that are still on the drawing board.



Splendid Trading News

client news  
Splendid Trading launch new B2B website with tradeit
Premium bar and kitchen essentials wholesaler, Splendid Trading, launch their new B2B website...