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  • Pulsin logo

    Direct-to-consumer ecommerce for this health food manufacturer.

Founded in 2006, Pulsin manufacture an award-winning range of tasty snack bars, protein powders, keto products and shakes perfect for everyday eating and drinking. Forged from the minds of three university pals with a passion for creating high quality, genuinely healthy products that didn’t compromise on taste they now comprise a team of over 50 at their Gloucestershire HQ, powered on renewable energy and a proud zero to Landfill site.

Customer feedback

“If you want to stay ahead of your competitors, if you want to cut time in house and basically just have it all in one kind of manageable system, then definitely tradeit and Red are completely worth it and would 100% be the ones to go for.”

Digital Marketing Manager, Pulsin

Project Highlights

  • Customised design

    Completely customised design helping them stand out from their competitors and avoid the cookie cutter look & feel often associated with theme-based platforms

  • D2C Ecommerce

    Direct-to-consumer site giving them more control over their relationship with their end users without upsetting their resellers

  • Content Management

    Advanced content management giving them complete control over content with more dynamic and personalised elements

  • Call Centre

    Built-in call centre allows admin users to setup/view customer accounts and process orders on their behalf as well as aiding customer service to provide support

  • Integrated blog

    Integrated blogs for both articles and recipes retaining SEO benefits within the site rather than through externally hosted blogs

  • Integrations

    Seamless integrations with numerous third-party systems including SAP Business One, Trust Payments, Feefo, Mailchimp, Loqate, Hotjar, Google Tag Manager & Google Analytics

Project Integrations

SAP Business One logo Trust Payments logo Loqate logo Mailchimp logo Feefo logo Hotjar logo Google Tag Manager logo Google Analytics logo

Project Overview

Having traded online for a few years, Pulsin were starting to come up against different issues with their Magento platform - notability site speed, consumer usability and in-house control. They wanted a platform that would grow inline with their business and long-term goals, and not restrict them in the same way their Magento platform had started to. They also needed an agency that were responsive and keen to help them grow.

Pulsin ecommerce site on iMac
Pulsin ecommerce site on laptop
Pulsin ecommerce site on phone
Pulsin bars
Pulsin ecommerce site on phone

Replatforming from Magento

Having looked at a number of different replatforming options such as Shopify, Magento 2 and BigCommerce they pinned tradeit as the ideal solution. On speaking to various agencies they also found Red's level of service and knowledge far superior, making them feel more confident in selecting them.

A 'one-stop shop' for ecommerce

It wasn't just the platform that made Red stand out it was all the auxiliary services too. Having the dev and hosting teams under one roof (with Magneto they had dev, extension providers and hosting all separate) makes support so much cleaner and quicker. On pinning Red as the "dream website company", they've also been reassured by the on-going support and aftercare since launching on tradeit, as they had experience of other companies who just "leave you to it" when you go live. It's very much a partnership rather than a traditional agency, client relationship with two-way dialogue actively encouraged to suggest future improvements and enhancements.

Built-in blogs

Content is still king and, as a health brand who look to inform, educate and share alongside selling their products, it's an important part of their marketing strategy. Having a built-in blog, was a vital part of this. In fact, not only are Pulsin using tradeit's blogging tools to list articles but also for publishing recipes from some of their brand ambassadors under their own category. This ensures any SEO value is retained within their ecommerce site, rather than diluted via separately hosted blogs.

A brighter online future

Compared to their old Magento system the sky is the limit with tradeit and there are so many different options they plan to explore for future growth such as B2B ecommerce, international expansion, and subscriptions which can all be driven by their existing installation of tradeit. It's all part of their plans to build a stronger online presence to become a fully-fledged ecommerce store rather than an information site with a bit of shopping. Here's to the future.



Pulsin News

client news  
Pulsin replatform to tradeit for D2C Ecommerce
UK producer of tasty, nutritious bars, shakes and protein powders turn to tradeit to help grow their digital offering...