Project Highlights
-
Huge product range
Showcase large and diverse product range including spares, accessories and instruction booklets for current and legacy models
-
Digital Asset Management
Separate Digital Asset Management system also running via tradeit, giving 3rd party resellers and internal staff access to all product information, data and assets, including legacy and historical items
-
Seamless integrations
Integration with internal AS/400 ERP and emarsys email marketing software
-
Warranty support
Online registrations and warranty support to improve customer experience
-
Online community
Integrated blog for tips, competitions, reviews and recipes, plus social media integration
-
International ecommerce
International sites for the UK and Germany
-
Responsive design
Responsive web design across multiple breakpoints
-
Multiple sites
Separate sites for Morphy Richards and Glasshouse
-
Affiliate feeds
Feeds for affiliates
Project Integrations





Project Overview
Morphy Richards selected leading ecommerce solutions provider Red Technology as their ecommerce partner because tradeit offered the flexibility they needed to drive their direct to consumer sales, as well as the capability to provide a Digital Asset Management (DAM) system for use by their third party retailers. Working collaboratively with Morphy Richards, Red's ecommerce consultants have shaped the requirements for a D2C ecommerce solution, selling the brands' diverse catalogue of products, spares and accessories, whilst still offering consumers the ability to engage with the brand. tradeit also powers their Glasshouse site which is Morphy Richards' very own innovation centre of excellence which aims to develop never before seen product solutions to enhance kitchen tasks.