- Product Information Management
Support for the management of over 30,000 SKUs from the built-in PIM
- Feature-rich B2B
Specifically designed to support the nuances of B2B ecommerce
- Product comparison
User-friendly product comparison tool helps users determine the differences between products with similar criteria
- Advanced search
Advnaced search powered by Elasticsearch with huge feature set and results returned in rapid time
Seamless integration with distributor stock system, Loqate address finder, Google Tag Manager & Advanced Ecommerce Analytics
- Call centre support
Call centre support helps staff manage customer accounts online and assist with any queries via the storefront
- Simple re-ordering
Number of quick re-ordering tools. such as quick order form, saved quick order forms and saved baskets
- Rich media
Rich product pages featuring images with zoom, video, full technical specifications, downloads and more
- Responsive design
Responsive design across four breakpoints from desktop to mobile
When Computacenter wanted to take advantage of their position as one of the UK’s leading providers of IT infrastructure and target the knowledgeable IT purchasers in the mid and small business market offering their customers easy online access to products and services through their KIT Online brand, they turned to Red Technology. With existing long standing relationships with some of the biggest names in IT including Apple, HP, Microsoft, Lenovo, HP Enterprise, and Dynabook already in place, they wanted to extend this fast access to those products and services to customers online.
A new online-only model
With the site strictly aimed at knowledgeable business IT buyers, everything was geared towards those users with numerous tools specified to ensure a great customer experience including a simple product comparison tool, call centre capability for online customer support, quick order tools, saved baskets, and much more.
The sophisticated search capabilities powered by Elasticsearch, enable the site to index in fractions of a second and return relevant results to the user instantly. The search functionality extends to configurable fuzziness, language inflections, the removal of stop words, fuzzy suggestions without using historical data, category matches and synonyms, with more search functionality being added all the time through Red’s use of Elasticsearch and its self-healing hosting infrastructure.