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  • Hotel Chocolat

    Hotel Chocolat

    Leading chocolatier and
    cocoa grower.

    Omni-channel retail, digital flagship for
    luxury British chocolatier and cocoa grower.


Hotel Chocolat, one of the UK’s leading omni-channel retailers, has launched a new digital flagship, bringing together all their products and services under one roof.

Project Highlights

  • Omni-channel Ready

    Omni-channel retail functionality including Click & Collect and Shutl rapid fulfilment

  • Digital Hub

    Hub for all Hotel Chocolat brands under a single domain

  • Gifting

    Intelligent gifting service and split deliveries from a single order

  • Gift Cards

    Gift Cards & Loyalty Program through GiveX integration

  • Store Stock Checker

    Check stock of any product at any store with a buffer level for each product to avoid customer disappointment

  • Subscriptions

    Sophisticated subscription functionality for Chocolate Tasting Club brand

  • Integrations

    Seamless integration with Sanderson Elucid ERP system for control of stock

Project Integrations


Project Overview


Covering all of their brands, the website needed to provide customers and guests with the same experience they would receive at any of their stores, restaurants and cafes or at their hotel, Boucan restaurant, and spa in Saint Lucia. Integration of their physical stores with their website had to be seamless so that customers received the same experience at any touch point, whether at home, in-store or on the move. After a long and deep platform selection process, leading UK ecommerce provider, Red Technology, was chosen to deliver the utility-rich website using their tradeit ecommerce platform. Key to the selection was the existing rich merchandising, promotions engine and advertising capabilities available via tradeit, as well as new class-leading gifting functionality. The new gifting features mean Hotel Chocolat's customers can now tailor their order with unique gift bag, hamper and card configurations.
  • Hotel Chocolat Ecommerce Case Study
  • Hotel Chocolat Ecommerce Case Study
  • Hotel Chocolat Ecommerce Case Study
  • Hotel Chocolat Ecommerce Case Study
  • Hotel Chocolat Ecommerce Case Study

Intelligent gifting and omni-channel retail


The tradeit ecommerce platform enables Hotel Chocolat's customers to split single orders into as many different deliveries as they have items, schedule delivery of them when and wherever they want throughout the world, and add any gift bagging, hamper and messages, including 'Do not open until...'. They can even check stock and use the Click & Collect service to pick up orders at any store throughout the UK, or have them delivered within 90 minutes of placing their order using the Shutl rapid fulfilment service.

The solution delivered includes the ability to handle the varying tax rates between different countries and any relevant promotions on an order line level, as well as coping with the vagaries of any international or promotional item returns.

Enhanced user experience


As the site has been built with the aim of enhancing the user experience, several new functions were added to help speed up and improve the customer journey including: tokenisation for added security and speed in ordering with a previous card, predictive search, mouse over for product details and stock on product listing pages, personal address book and rich 'My Account', product reviews, quick order, gift reminder service and fast international address lookup. Hotel Chocolat felt that Red Technology were best placed to help them continue to expand their omni-channel retail business online and tradeit was the best ecommerce platform on which to continue their growth.

Resources

  • CUSTOMER CASE STUDY
    Hotel Chocolat
    Download and keep a copy of the case study


  • SOLUTIONS DATASHEET
    OMNI-CHANNEL RETAIL
    Learn more about using tradeit to power your omni-channel offering.


  • SOLUTIONS DATASHEET
    INTERNATIONAL ECOMMERCE
    Uncover more information about using tradeit to power your retail ecommerce.

  • PLATFORM DATASHEET
    GIFTING
    Top tips for enhancing your online gifting and fulfilment experiences.


  • WEBINAR
    Omni-channel retail requires a radical rethink of the ecommerce basket UX for Hotel Chocolat
    We look at how important it is for retailers to deliver a seamless and user-friendly checkout whilst still offering the options customers want...

  • VIDEO
    Omni-channel retail requires a radical rethink of the ecommerce basket UX for Hotel Chocolat
    We look at how important it is for retailers to deliver a seamless and user-friendly checkout whilst still offering the options customers want...

  • VIDEO
    Powering Hotel Chocolat's competitive edge
    We look at the challenges Hotel Chocolat faced to deliver International customer expectations and create competitive advantage using flexible delivery options..

Hotel Chocolat News

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