Retail & B2B Ecommerce Case Study
Interiors and garden company reap the rewards by choosing the tradeit ecommerce platform. Garden Trading started life in 1994 as a wholesaler of high quality garden and home accessories. Since that time the company has established a strong client base with hundreds of merchants, including John Lewis, Habitat and Heals, carrying their products. About five years ago, due to high demand, the move was made to also offer the products direct to the consumer online.
"AOV is already up over 20% and sales have increased by a staggering 50% against last year. We've also had great success using the integrated email tool to design, segment and control the outbound marketing messages we send."
Retail Marketing Manager, Garden Trading
Retail & B2B ecommerce sites delivered from a single platform with centralised management.
MOTO capability for a single view of all order activity.
Design, segment and send all marketing emails in-house via the platform.
Integrated blog and social media channels.
Responsive web design across multiple breakpoints.
Winner of multiple awards including both Sheerluxe and ECMOD Direct commerce awards.
Their old site was very basic and simple with limited controls, and having traded online with immediate success for a couple of years, Garden Trading felt that they needed to re-platform in order to drive sales growth and increase conversion of customers to orders, as well as raising the profile of the brand. They struggled with the management of their old site which also lacked the functionality to increase the four key areas of online sales; attraction, engagement, conversion and re-engagement. Of particular interest was tradeit's ability to support separate B2C and B2B responsive ecommerce sites from a single platform and user interface, whilst easily sharing content or information between the two. Also of note was tradeit's integrated email marketing system which allowed them to design, segment and send all of their marketing messages from the platform.
Retail & B2B ecommerce
With a long list of requirements, and after an extensive search process, Red Technology and the tradeit ecommerce platform were chosen due to the enhanced usability of the platform for both customers, and for Garden Trading's own team. tradeit's powerful content management system and class-leading marketing and promotions engine has enabled Garden Trading to manage their new site, marketing emails and all online promotional activity, in house. All in all, they are delighted with the results so far.
End-to-end ecommerce solution
The tradeit ecommerce platform has helped Garden Trading to grow their ecommerce business substantially and is testament to the robust and flexible nature of the platform. Average Order Values are already up over 20% and sales have increased by a staggering 50% against last year.
Not only that, within months of the launch, Garden Trading won the award for 'Best Online Garden Store' in the Sheerluxe Online Shopping Awards for 2012, beating off stiff competition from the likes of John Lewis and Garden Boutique. In 2016 they were also awarded an ECMOD Direct Commerce award for 'Best Multi-Channel Business/Brand Annual Sales of £5-£15 million B2B'. They have also been listed as one of 'The 50 best interiors shops' by the Daily Telegraph
Learn more about our work for Garden Trading