Leading UK ecommerce solutions provider, Red Technology was chosen by Crabtree & Evelyn as their new ecommerce technology partner in the UK, France, Germany and Hong Kong. Red used their ecommerce platform, tradeit, to deliver the new solution, providing them with a solid base from which to grow and drive sales. The refreshed version of Crabtree & Evelyn's ecommerce sites have been styled in line with the brand's look and feel, aiming to give a consistent experience for customers regardless of channel. Red Technology's tradeit ecommerce platform enables Crabtree & Evelyn to deliver a richer customer experience through enhanced product information, images and product recommendations, as well as tailoring promotions and content to meet the needs of specific customers.

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