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  • Crabtree & Evelyn

    Crabtree & Evelyn

    Original fragrances, fine
    foods and gorgeous gifts.

    Class-leading Omni-Channel Retailer.


A fresh start online for international, omni-channel retailer Crabtree & Evelyn using tradeit. Founded over 40 years ago by Cyrus Harvey, Crabtree & Evelyn has evolved from a small, family-run business specialising in fine soaps from around the world, to an international company with over 500 stores worldwide. Today the brand is renowned and respected for its original fragrances, fine foods and gorgeous gifts, all beautifully packaged to transform the ordinary rituals of daily life into extraordinary pleasurable experiences.

Project Highlights

  • Global Ecommerce

    International sites for UK, France, Germany and Hong Kong

  • Seamless Integrations

    Integration with AS/400 ERP system plus Klarna, Adestra and Olapic

  • Sophisticated Promotions

    Sophisticated promotions capabilities

  • Endless Aisle

    In-store ordering and endless aisle capability via tablet devices

  • Click & Collect

    Click and Collect at UK stores

  • Store Locator

    Dedicated and comprehensive store locator

  • Call Centre

    Integrated MOTO/call centre application to process telephone orders

  • Responsive Design

    Responsive web design across multiple breakpoints

Project Integrations


AS/400 CyberSource Klarna PCI-PAL Loqate Global-e Google Shopping Feed Affiliate Window Google Analytics

Project Overview


Leading UK ecommerce solutions provider, Red Technology was chosen by Crabtree & Evelyn as their new ecommerce technology partner in the UK, France, Germany and Hong Kong. Red used their ecommerce platform, tradeit, to deliver the new solution, providing them with a solid base from which to grow and drive sales. The refreshed version of Crabtree & Evelyn's ecommerce sites have been styled in line with the brand's look and feel, aiming to give a consistent experience for customers regardless of channel. Red Technology's tradeit ecommerce platform enables Crabtree & Evelyn to deliver a richer customer experience through enhanced product information, images and product recommendations, as well as tailoring promotions and content to meet the needs of specific customers.

A powerful ecommerce platform from which to promote, merchandise & personalise


One of the most significant additions to Crabtree & Evelyn's site is the advertising system within the ecommerce platform, enabling them to take a more targeted and personalised approach, tailoring content and promotions to individual customers. Driven by the flexible attribute system, the site's faceted navigation and search connects customers with what they're looking for quickly and effectively.

End-to-End Ecommerce Solution


The solution delivered by Red Technology includes a number of seamless integrations of data and systems, including two way integrations with Crabtree & Evelyn's bespoke stock management system based on AS/400, Global-e for international payments in local currencies & shipping, Adestra for email marketing, and Klarna for payments in Germany.

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