Ten internationalised sites; multi-lingual (including both Cyrilic and symbol-based text) & multi-currency
Leading edge CMS delivering in-page editing directly through the storefront and populated with rich media content
Multi-facetted, site-wide search aggregating results from products, news, blogs and the Society of Sound
Subscription service and music downloads for their Society of Sound
Enhanced extranet for global network of dealers and retailers
Two-way integration with SAP and Aurea email marketing
Leading UK ecommerce & content management solutions provider, Red Technology, was chosen to deliver a 'best in class' multi-site CMS and ecommerce solution. Red has completed the rollout of 10 international sites serving markets across Europe, the US and Asia including countries using Cyrillic and symbol-based text. In addition to this Red have also launched a refreshed version of B&W's extranet, providing their distributors with downloadable media & technical information on all their products. Red Technology's tradeit CMS and ecommerce platform enables Bowers & Wilkins to deliver a rich, cross-border user experience that truly has the wow factor. "Bowers & Wilkins have a considerable amount of brand content and we required a CMS that was able to showcase and deliver this content in the best possible way whilst still providing all of the benefits of a strong ecommerce solution", explained Bowers & Wilkins' Web Manager."Red were therefore chosen as they could meet the demands of both and provide a very strong CMS that is flexible enough to evolve over time as the brand requires."