Leading UK ecommerce & content management solutions provider, Red Technology, was chosen to deliver a 'best in class' multi-site CMS and ecommerce solution. Red has completed the rollout of 10 international sites serving markets across Europe, the US and Asia including countries using Cyrillic and symbol-based text. In addition to this Red have also launched a refreshed version of B&W's extranet, providing their distributors with downloadable media & technical information on all their products. Red Technology's tradeit CMS and ecommerce platform enables Bowers & Wilkins to deliver a rich, cross-border user experience that truly has the wow factor. "Bowers & Wilkins have a considerable amount of brand content and we required a CMS that was able to showcase and deliver this content in the best possible way whilst still providing all of the benefits of a strong ecommerce solution", explained Bowers & Wilkins' Web Manager."Red were therefore chosen as they could meet the demands of both and provide a very strong CMS that is flexible enough to evolve over time as the brand requires."

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