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  • Maximuscle logo

    D2C Ecommerce for the UK's premier sports nutrition brand.

Maximuscle is Europe's number one sports nutrition brand and has grown at a phenomenal rate by focusing on highly effective, research-supported formulas that deliver what they promise. Their products are now available everywhere from specialised stores, gym chains across the country and high-street retailers like Argos, Tesco, Holland & Barrett and many more. With a large number of retailers now stocking their ranges, Maximuscle products aren't hard to find. However, one of their largest sales channels remains selling directly to consumers via their website.

Project Highlights

  • Scalable

    Highly scalable to handle large customer volumes

  • Seamless integrations

    Integration with Maximuscle's internal systems

  • Responsive design

    Responsive design across four breakpoints

  • Enhanced navigation

    Enhanced primary navigation including both product and content

  • Flexible product bundles

    Flexible product bundles with discounts across groups of products when purchased together but with the flexibility to choose variations

  • Loyalty scheme

    Built-in loyalty scheme powering MaxiRewards program and enabling payment/part-payment of orders using accrued points

  • Call centre

    Integrated Call Centre/MOTO functionality for handling offline orders

  • Personalised sites

    Private login for different sports, university and social clubs with personalised pricing and content

Project Integrations

Linnworks logo CyberSource logo RedEye logo Trustpilot logo Google Tag Manager logo

Project Overview

Delivering our ecommerce solution

Due to the importance of this channel, they are always looking to ensure that their ecommerce site delivers best-in-class functionality and are continually updated to reflect both product and ecommerce innovations. Having been the very first customer of ours to implement a responsive design some years ago, they felt the need for a new design refresh as well as an upgrade to their tradeit platform installation to take advantage of the new features that have been introduced.
The site is now a feature-rich, responsive ecommerce solution that can be easily personalised to reflect the customer's identity, attract new users and encourage repeat purchases, taking advantage of tradeit's very own loyalty scheme to deliver their MaxiRewards program. Importantly it also allows their in-house team to fully manipulate and update the site content via tradeit's CMS and class-leading promotions engine.
Maximuscle ecommerce site on iMac
Maximuscle ecommerce site on laptop
Maximuscle ecommerce site on mobile phone
Maximuscle ecommerce case study
Maximuscle ecommerce site on mobile phone

Promotional bundles & enhanced navigation

One new feature they were particularly keen to take advantage of was the ability to create product bundles which offer users a discount when purchasing certain products together but still give them the flexibility to choose the product variations they want to make up their bundle (such as different flavours, sizes or colours). However, importantly for them, these bundles are still output from tradeit as individual lines, rather than a new SKU, making stock management, ERP integration and returns as simple as if they were buying the items individually!

Another key feature of the site is the sophisticated primary navigation for both products and content helping users to connect with what they are looking for quickly and easily. Maximuscle have many products aimed at different users with varying requirements and the new navigation is tailored to help users search for items by product type, product range, bundles, offers, goals (weight loss, muscle gain, endurance etc...), or sport, as well as great content like training plans, eating guides and much more.



Maximuscle News

client news  
Maximuscle deliver their redesign on tradeit
The premier sports nutrition brand in the UK, Maximuscle, have launched a stunning new design using tradeit...
client news  
Maximuscle re-launch MaxiRewards with tradeit
Europe's leading sports nutrition company deliver their new loyalty scheme with tradeit's points-based system...
client news  
Maximuscle launch site refresh and upgrade on tradeit
Europes's number one sports nutrition brand relaunch their new ecommerce site on tradeit...