Increase conversion rates and AOV with class-leading tools that convert, engage and re-engage more customers.
Increased customer engagement
Deliver relevant, timely content and offers that resonate with your audience and keep them coming back.
Higher conversion rates
Use targeted promotions and personalised experiences to guide users from interest to purchase more efficiently.
Improved customer retention
Build loyalty through rewards, subscriptions, and tailored communications that strengthen long-term relationships.
Greater agility
Launch and manage campaigns quickly without developer input, giving your team full control and flexibility.
Seamless customer journeys
Coordinate marketing efforts across channels for a consistent and cohesive brand experience.
Data-driven decision making
Leverage insights from customer behaviour and campaign performance to refine strategies and maximise ROI.
Generate single- or multi-use coupon codes for individual customers, or site wide, and link them to specific discounts and offers. Insert them into an email template or export them for use with a third party ESP or printed marketing material.
Discounts can be applied to all customers or be restricted to specific customers, customer segments or customers with a particular coupon code. You can also define whether the offer is for certain products, product segments, product categories, brand(s) or all products, and include or exclude them accordingly.
Pre-configure product bundles by grouping items together at a discounted rate. Even allow users to select different product variations within the same bundle such as size, colour, flavour or use tradet's bundle builder for completely bespoke options.
Create and schedule promotions to auto trigger by selecting specific start and end dates making them ideal for seasonal offers or flash sales. Expiry countdowns can also be displayed on offers to create urgency and drive sales.
Understand the effectiveness of your promotional strategy and identify those offers which perform well using tradeit’s dedicated reporting capabilities. Report on ecommerce promotions and offers breaking down the total revenue generated from orders against each promotional campaign.
Automatically trigger offers based on specific user actions such as completing a product review, recommending a friend, or visiting a specific URL.
Trigger session specific offers for customers arriving on site from a referral point. This could be PPC, affiliate, social media, or another online channel.
Define what is displayed around the basket (value, value range, contents, offers, nearly applied offers, delivery costs).
Display content dependent on the user (logged in, not logged in, is x, is a member of segment x, uses price list x, has not seen content before).
Alternate what's shown around the user’s location (channel, language, invoice country, delivery country).
Match content around search term (matches, contains, starts with, ends with).
Personalise what is displayed around the referral point/where the user hit the site from (affiliate, email campaign, social media, other query string).
Show what is displayed around the date (start, end, time).
* From tradeit version 7.0.1. onwards the advertising system is now part of in-site editing within the CMS, and controlled using conditional components. The same great functionality remains, but it’s now even more user friendly.
Simple email builder gives you full control over imagery, layout, content and links. Manage email lists and customer segments to help target your audience, as well as monitoring bounce backs and unsubscribe requests automatically.
Manage automated responses, such as registration, order confirmation, or delivery notification. Edit content via layouts using in-site editing with built-in HTML inliner and minifier.
Automatically trigger email communications to your customers based on their action, or inaction, with definable conditions ensuring only those customers you want to target are reached.
Measure and report on response, conversion and click-through rates allowing you to continually hone and improve your email communications.
Merchant definable and flexible options enable you to determine value of points for collection and their redemption value, as well as whether points are earned against orders/part orders paid for with existing points. The merchant can also define how long points are valid for.
NOTE: Orders are still output with actual value rather than discounted rate (making accountancy much easier).
Increase customer engagement and engender loyalty with no effort on their part. No convoluted membership, sign up or complex terms and conditions.
Using tradeit’s Call Centre/MOTO tools you can manually add or remove points from a user’s account enabling you to offer credits for service issues, or debit points if items are returned. Points can be redeemed against any future orders.
Points can be used as part-payment on orders. Users can define how many of their saved points to use on any subsequent order.
Set spend & save targets for customers to incentivise them to spend more than in a previous time period by defining a percentage increase to reach. Rewards for reaching the target are merchant definable including discount off their next order, free loyalty points, or an upgrade to the next tier of any membership giving them better pricing, or a better service. Balances, targets, discounts etc... are all displayed in their my account.
Points value is displayed against each product, and the basket value during checkout. Users can then redeem any saved points on purchases. Account balance is displayed in the user’s My Account and on the payment page where it can be fully or partially redeemed.
Points are automatically applied to a user’s account every time they spend and can be debited during checkout for full or part payment of an order.
Run special promotions such as double loyalty points for a certain amount of time or to a certain group of customers, or credit customers with bonus points on their birthday.
Allow customers to specify that their order/part of their order is a gift, and ensure any paperwork/ receipt sent does not contain pricing. However, it will still allow them to make a hassle-free return or exchange both online and in-store (if applicable).
Append personalised messages to every item, group of items or on a basket level.
Offer e-gift cards with the ability to check balances, top-up online and send as gifts.
Offer different wrapping and packaging types including bags, boxes, hampers, wrapping paper, bows, different patterns, styles etc....
Allow users to create and distribute gift lists which can be purchased against.
Use gift/e-gift cards as part or full payment method for online orders.
Enable customers to set up gift buying reminders and trigger an email before event.
Allow customers to specify delivery dates for gift arrivals, send items anonymously (ideal for Valentine's) and mark items to only be opened on a certain date.
Fully PCI-DSS compliant meaning payments are taken safely and securely at the requested frequency.
Customers can configure a delivery address for their subscriptions and all products will be sent there. Delivery addresses can be updated at any time in their account.
Customers can choose a billing day to suit them (Mon-Sun) which they can change at any time in their account.
Customers can select a card payment for subscriptions from existing cards on their account or via a new card. They can change payment card at any point from within their account. Customers are emailed before taking payment for each subscription, outlining what's included each time, and are also notified of expiring & expired cards
Allow customers to choose from different frequencies; weekly, every 2 weeks, every 3 weeks, every month, every 2 months, or every 3 months. The list can be customised to remove frequencies that are not valid to particularly products or expanded to include other frequencies required.
If payment fails the customer will be notified and they then have 24 hours to amend it, in order to receive their goods as scheduled. They will also be notified if their preferred payment method will expire in the next 2 months. Merchants can report on failed payments of subscriptions in tradeit’s administration system.
Customers can log in to their account and manage their subscriptions, including cancelling any they no longer require, or moving the delivery date whilst they are on holiday.
The relevant delivery option will automatically be assigned to any subscriptions to ensure that it arrives as requested by the customer.
Cater for replenishment, curation or access subscription types for both physical and non-physical products inherently within the platform. No clunky plug-ins, bolt-ons or apps. No additional costs.
Full control over all on-page elements such as page title, meta page title, meta tag keywords, meta description, h1-h6 etc… with proper output of image tags and similar.
Control the formatting of keyword rich URLs, create vanity URLs for marketing, and ensure they are always output consistently with a choice of separate domain names or sub folders for different territories.
Automatic canonical tags for product pages so they can be assigned to multiple categories.
Setup and manage all your redirects, whether permanent or temporary. Redirects can be handled individually or imported/exported en masse for bulk changes. Also supports wildcard redirects.
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