ECOMMERCE PLATFORM

Ecommerce Platform

Powering Ambitious Businesses with Flexibility and Innovation.

Adaptable by Design

Red’s cloud-based eCommerce platform has evolved over 20 years to meet the shifting needs of ambitious SMEs. Whether you're selling direct-to-consumer, enabling B2B transactions, or streamlining procurement, tradeit is built to flex around your business.

Built to be Customised, Not Confined

Most platforms solve for convenience. tradeit solves for impact.

tradeit's architecture empowers deep flexibility across every layer of the experience—from frontend workflows to backend integrations. Unlike SaaS platforms that lock you into rigid templates, tradeit adapts to your vision.

Bespoke interfaces and customer journeys
Tailored integrations with business-critical systems
Unique workflows and experimental features

You’re free to build what sets you apart—without compromise.

PaaS Ecommerce

Connect Everything

Red integrates deeply with your existing systems, reducing friction and streamlining operations.

ERP, CRM & logistics integrations
Secure payment gateway connectivity
Real-time inventory and order flow

Ready to connect?

Apple Pay logo Pimberly logo

Intelligent Search & Discovery

Help customers find what they need faster with our semantic and behavioural search tools.

Contextual relevance
Predictive search patterns
Higher engagement, better conversion

Stop searching, discover tradeit

Launch fast with Digital Storefronts

tradeit offers three professionally designed, feature-rich starter websites that dramatically reduce time-to-market. These aren’t generic templates—they’re smart accelerators engineered to evolve with your business.

RETAIL ECOMMERCE

Optimised for customer engagement and conversion.

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B2B ECOMMERCE

Tailored for business-to-business transactions at scale.

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B2B ORDERING PORTAL

Built for procurement and reordering efficiency.

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Digital Storefronts

Mobile App Accelerator: Smarter Experiences, Faster

Need a custom app? tradeit’s mobile accelerator delivers a native-quality experience, tightly integrated with your storefront via headless APIs.

Rapid build and deployment
Seamless data sync with tradeIt
Designed for conversion, speed and usability

Your mobile channel becomes a competitive weapon—not just an afterthought.

Mobile Application

Feature-Rich by Default

Innovation isn’t optional—it’s baked into the core.

Whether you're building a simple product catalogue or a global digital ecosystem, tradeit comes equipped with advanced tools to make it happen.

Mobile first

Whether it’s responsive storefronts or native apps, Red puts mobile experience front and centre—ensuring you’re connected to your customers wherever they are.

Built to convert

Packed with promotional tools, personalisation capabilities, loyalty scheme, subscriptions functionality and triggered emails.

Marketing

SEO ready

SEO optimisation & real-time analytics.

SEO tools

Go global

Multi-language & multi-currency support.

Global ecommerce

Customisable

Custom storefronts & checkout flows.

See tradeit in action What's new?

Expert Support, End-to-End

Agile and responsive ecommerce support services.

From roadmap planning to deployment refinement, our team of developers and consultants bring deep expertise and fast support to every stage of your project.

Expert help

Support

“Red could "DO" everything we asked for. Rather than saying it is possible, they had actually done the things we were after on other customer sites so we felt much more comfortable.”

Managing Director, Alan Howard

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Want to learn more about tradeit?

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Delivered as PaaS for Maximum Innovation

tradeit isn’t bound by the limitations of traditional SaaS ecommerce platforms. It's delivered as a PaaS (Platform-as-a-Service) cloud solution—giving you the freedom to customise, extend, and innovate on your terms.