SOLUTIONS

B2B Ecommerce

Advanced B2B Ecommerce

Redefining digital commerce for complex B2B operations.

More than just transactions - tradeit’s Advanced B2B Ecommerce solution sets a new standard for manufacturers, wholesalers, and distributors, combining deep integration, flexible architecture, and enterprise-level scalability.

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What is Advanced B2B Ecommerce?

B2B ecommerce is no longer just about placing orders online, it’s about delivering tailored, efficient, and scalable digital experiences that reflect the complexity of modern business relationships.

At Red Technology, we use the term Advanced B2B Ecommerce to define a new standard in digital commerce. It represents a shift from generic, one-size-fits-all platforms to purpose-built solutions that support intricate pricing models, custom workflows, and seamless integration with core business systems.

Our tradeit™ platform embodies this evolution - a powerful, flexible, and fully integrated solution designed to meet the unique challenges of mid-market and enterprise B2B organisations.

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Award-Winning B2B Ecommerce

Award-Winning B2\B Ecommerce

Key Features of Advanced B2B Ecommerce

Account Management
- Master/sub-account structures with delegated permissions
- Customer-specific catalogues and pricing
- Built-in quote management and approval workflows
- Personalised storefronts tailored to customer segments
Ordering Efficiency
- Quick order pads, saved baskets, and repeat ordering
- Real-time stock visibility and availability
- Custom delivery options and fulfilment rules
- Instant quoting and configurable workflows
Multi-Site & Multi-Brand Capabilities
- Operate multiple storefronts from a single installation
- Support for multiple languages, currencies, and tax rules
- Centralised management with decentralised control
- Scalable architecture for global expansion
Product & Promotions
- Support for customisable products and configurators
- Built-in tools for promotions and merchandising
- Personalised product visibility and access rules
- Dynamic content and campaign management
Subscription Ecommerce
- Flexible subscription management for recurring orders
- Options to pause, change frequency, or update billing
- Automated renewal and billing workflows
- Support for mixed cart (one-off + subscription) orders
Security & Stability
- Built-in security protocols
- No reliance on third-party plugins
- Proven uptime and performance across high-volume sites
- GDPR-ready data handling and privacy controls
Automation & Workflows
- Automated order processing and inventory updates
- Streamlined workflows to reduce manual errors
- Enhanced productivity through reduced admin workload
- Event-driven architecture for real-time responsiveness
System Integration
- Real-time connectivity with ERP, CRM, and logistics platforms
- API-first design for agile integration
- Event-driven architecture for synchronised data flows
- Unified customer experience across systems
Customer Experience
- 24/7 access to ecommerce tools and account features
- Advanced search and navigation tools
- Responsive design for desktop and tablet
- Personalised buying journeys for B2B customers
Sales Enablement Tools
- Tools for remote order capture and quote creation
- Support for call centre and MOTO workflows
- Reduced admin workload for sales teams
- Real-time access to customer-specific data
Scalability & Growth
- Launch new sites, brands, and channels from a single platform
- Support for international tax, currency, and fulfilment rules
- Modular architecture for phased rollouts
- Built-in tools for expansion and localisation
Merchant Control & Flexibility
- Full control over UX and customer journeys
- Custom workflows tailored to business processes
- Granular permissions and user roles
- Adaptable architecture for evolving needs

Business Benefits of Advanced B2B Ecommerce

Boost Sales & Revenue

Increase average order values through intelligent merchandising, cross-selling, and personalised storefronts. With 24/7 availability, your ecommerce channel becomes a round-the-clock revenue engine.

Empower Your Teams

Automate routine tasks and reduce manual workload, enabling sales and service teams to focus on high-value activities. Tradeit enhances productivity through smarter tools and streamlined processes.

Reduce Operational Costs

Lower admin overhead and support costs with automated workflows and fewer manual interventions. Tradeit’s native capabilities reduce reliance on third-party plugins, delivering long-term ROI.

Accelerate Sales Cycles

Speed up the B2B buying process with instant quoting, real-time stock and pricing visibility, and configurable approval flows. Faster decisions mean faster deals.

Improve Customer Experience

Deliver a more personalised, transparent, and convenient buying experience. With tailored storefronts, responsive design, and efficient ordering tools, Tradeit helps turn one-time buyers into long-term partners.

Scale with Confidence

Expand into new markets, brands, and channels with a platform built for growth. Tradeit’s multi-site architecture and international capabilities support your long-term strategy.

Transform Your B2B Ecommerce

Discover how we can help you grow, scale, and streamline your digital operations.

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“We were able to trade on the first day with no issues and immediately received good feedback from customers. The build process is robust, we were very impressed with the team, and certainly felt safe in their hands.”

Operations Director, Silmid

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Case Studies

CUSTOMER PROJECT

"Red and the tradeit platform have suited us perfectly over the years, supporting our growth by ensuring our sites are reliable, fast and offer our customers all the functionality and user-friendliness they require."

Ecommerce Manager, Capital Hair & Beauty

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Silmid employee using vendor managed inventory via their ecommerce site on a tablet

CUSTOMER PROJECT

"We were able to trade on the first day with no issues and immediately received good feedback from customers. The build process is robust, we were very impressed with the team, and certainly felt safe in their hands."

Operations Director, Silmid

View Case Study ›

CUSTOMER PROJECT

"The site will free up human resources to be able to be more proactive rather than being transactionally reactive. It will help us increase cross-selling, up-selling, customer lifetime value (LTV), and retention."

Managing Director, Papergraphics

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person scanning box at The Barcode Warehouse

CUSTOMER PROJECT

"It has been a true partnership with Red offering expert advice on top of their robust platform. I would have no hesitation in recommending them to anyone."

Business Development Director, The Barcode Warehouse

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Downloads - Datasheets

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RED TECHNOLOGY OVERVIEW

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B2B ECOMMERCE FEATURES

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GLOBAL ECOMMERCE

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MULTICHANNEL ECOMMERCE

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SUBSCRIPTION ECOMMERCE

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News & Insights

client news

OccaStore Launches Scalable B2B Ecommerce Platform with Red Technology

OccaStore’s new B2B ecommerce platform, built with Red Technology, delivers a scalable, customer-focused solution tailored to the needs of the health and nutrition industry.

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client news

Intec Microsystems Launches First Ecommerce Site on the tradeit™ Platform

Intec’s new online store delivers a seamless self-service experience, tailored to the needs of IT buyers

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insights

The Rise of Recommerce in B2B Ecommerce

How B2B companies are embracing recommerce as a way to unlock new revenue streams, reduce waste, and meet the evolving expectations of their customers...

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