Red shortlisted for Global Ecommerce Award 2021
We’re delighted to have been shortlisted at the Global eCommerce Awards 2021 for the Global Ecommerce Innovation Award, all centred on our work with Amtech/DK Tools.
The project focused on our innovative work with Amtech/DK Tools in developing a solution that automatically provided a smarter way to avoiding losing sales of items were not in stock. This revolved around offering up alternative products to the customer that were in stock when they came into contact with an out of stock item throughout the user journey, meaning this functionality was deployed on the product details page, product listings and quick order pages. It's already proven to be increasing conversions and AOV since implementation, and other customers are now looking to roll out the same functionality on their sites. The winners will be announced in September.