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Fast, Flexible, Feature‑Rich Ecommerce Foundations

Drawing on the experience gained building and supporting hundreds of ecommerce websites Red's pre-configured digital storefronts are the fast, flexible foundation for any ecommerce site or ordering portal. Feature-rich from day one and fully adaptable to your exact business needs they’re designed to get to market fast!


Cut development time and accelerate your launch

Pre-built with high-impact, business-ready features.

right arrow Choice of storefronts to suit your business requirements
right arrow Optimised, responsive, fast, SEO-friendly and full-tested
right arrow Quick to launch with a low cost of deployment
right arrow Easily customised, scaled & extended pre- or post-launch
right arrow Advanced features tailored to your business model, straight out-of-the-box
right arrow Proven integrations with your back-end systems


Accelerated Ecommerce Solutions

Each Digital Storefront is built on the core strength of the tradeit™ ecommerce platform—featuring CMS, PIM, marketing, order management, and multi-site capabilities out of the box. From there, each storefront adds tailored features to meet the demands of your specific business model, helping you go live faster and grow smarter.

Content Management System

Content Management System

Product Information Management

Product Information Management

Marketing

Marketing & Merchandising

Ordering Management System

Order Management System

Retail Ecommerce

Red’s Retail Ecommerce Digital Storefront empowers B2C and D2C brands to launch feature-rich, scalable, and brand-consistent ecommerce experiences fast.
The Retail Ecommerce Digital Storefront is designed to power exceptional ecommerce experiences for retailers—combining rich visual merchandising, class-leading marketing capabilities, and advanced tools for personalisation. Perfect for brands and retailers looking to deliver a premium digital experience with a fast time to market and a suite of additional features as standard.

Retail Ecommerce Digital Storefront

Promotions engine

Advanced out-of-the-box tools set to help you convert and re-engage more customers.

Customer experience

Personalise whatever content you display to users based on almost forty different rules & conditions.

Merchandising tools

Connect users with your products via exceptional search, sorting, facets and product recommendations.

Gift cards & wrapping

Offer different gift cards with messaging and gift wrapping options on checkout.

Recommend-a-friend

Automated referrals with definable discount.

Guest checkout

Enabling purchase without creating an account.

B2B Ecommerce

Providing a powerful, flexible ecommerce solution designed specifically for the needs of trade, wholesale and distribution.
Red’s B2B Ecommerce Digital Storefront is built to meet the complex demands of modern trade ecommerce—simplifying everything from bulk ordering and pricing tiers to account-specific content and custom workflows, it empowers businesses to deliver seamless, scalable, and highly tailored experiences for every customer with additional features out-of-the-box.

B2B Ecommerce Digital Storefront

Quick ordering

Quick order forms, saved baskets, saved quick order forms and quick re-ordering from a previous order.

Financial statements

View financial statements, invoices and pay invoices online.

Further payment options

Additional standard payment options like payment on account, proforma and BACS.

Enhanced delivery options

POA option enables merchants to send shipping costs/options separately.

Product comparison tool

Compare products side-by-side with attributes listed.

Downloads

Downloadable documents set against any product.

B2B Ordering Portal

The next evolution of B2B Online Ordering allows your customers even more control.
Red's B2B Ordering Portal takes the extended functionality of the B2B Ecommerce Digital Storefront and provides the additional tools you need to simplify and streamline the procurement process for your customers. Ideal for structured, repeat purchases within large organisations, with budget controls, ordering hierarchies, and location-level permissions.

B2B Ordering Portal Digital Storefront

* Includes everything from the
B2B Ecommerce Digital Storefront (above) plus these additional features...

Streamlined procurement

Personalised buying lists allow customers to filter products and view only those available for purchase.

Pack management

Pre-defined sets of products specific to job roles, events, locations etc..

Ordering hierarchy

Define permissions, approvals and budgets against users within any ordering workflow.

Advanced reporting

Access to in-depth reports of product usage & spend with numerous filtering options.

User management

Offer centralised or de-centralised purchasing with pre-defined roles.

Digital Storefronts' Updates

See what's new in each update of the Digital Storefronts.

8.0.0a7.0.1b7.0.17.0.0

Digital Storefront Resources

SOLUTIONS DATASHEET
RED TECHNOLOGY OVERVIEW
SOLUTIONS DATASHEET
ECOMMERCE SOLUTION ACCELERATORS