Rubinacci launches new ecommerce website to facilitate growth of its ready-to-wear collection

Rubinacci, the eponymous Neapolitan fashion house, is excited to announce the launch of its new ecommerce website, designed to provide customers with a faster, easier, and more efficient online purchasing experience.

Developed in partnership with Red Technology and powered by their award-winning tradeit ecommerce platform, the new site offers a more engaging, informative, and user-friendly experience for their customers, packed full of class-leading features.

These features include:

• Scalability: tradeit can efficiently manage increasing product lines and different categories, supporting their future growth plans, and offering more flexibility in handling complex catalogue needs.
• Omni-channel Capabilities: Comprehensive integration across multiple customer touchpoints, aiding Rubinacci in unifying their online and offline presence.
• Security: tradeit ensures strong security measures for customer data protection, a critical factor in maintaining trust.
• Support and Reliability: Red Technology offer a dedicated support system and a reliable platform foundation, giving them confidence in long-term stability.
• International: tradeit efficiently handles transactions in various currencies, which is crucial for their international clientele, ensuring seamless purchasing experiences across different markets.
• Customisability: tradeit offers a high level of customisation, allowing for tailored features specific to Rubinacci's needs.

“The growth of our ready-to-wear collection necessitated a more integrated and faster platform. By updating our online presence, we aimed to bring everything together in one cohesive space, ensuring that the customer journey—from browsing to purchasing—was as smooth and user-friendly as possible. This initiative was driven by the need to adapt to evolving consumer behaviour, with more shoppers engaging with brands online.” said Chiara Rubinacci, Director at Rubinacci. “Overall, the goal was to create a robust, versatile, and visually appealing online platform that represents the Rubinacci brand effectively while meeting the needs of our diverse, global customer base.”

The new website represents a significant step forward in Rubinacci’s digital strategy, providing their customers with a seamless online ordering experience.